Chocolatier from Japan with rich creamy chocolates opens store in Dallas area
A Japanese chocolatier has opened its first location in Dallas-Fort Worth. Called Royce Chocolate, it's a small shop located at 2540 Old Denton Rd. #311 in Carrollton, in a former Korean cosmetics store and in the same center as Daiso and Kinokuniya, the Asian bookstore.
Royce was founded in Japan in 1983 and has locations in New York, Chicago, and Las Vegas, as well as 14 countries. Carrollton is the second location in Texas; the first opened in Houston in 2020.
However, they previously operated a stand in Mitsuwa Japanese market, as well as a pop-up in Dallas’ Design District, where they built a following for their luscious, unique line of chocolates.
Their most popular is their "Nama" line, consisting of soft squares of creamy chocolate, like Meltaways, sometimes dusted with cocoa powder, and available in a variety of flavors.
According to the manager at the Carrollton store, they're currently offering eight, including the chain's top three best-sellers:
- Au Lait: A confection made with milk chocolate, cream, and a slight hint of cherry liqueur and orange liqueur
- Matcha: An aromatic confection made with white chocolate, cream, green tea, and a hint of cherry liqueur
- Champagne Pierre Mignon: A confection made with milk chocolate and cream, lightly infused with champagne
Most of the Nama chocolates are infused with alcohol, but not enough to make a difference. "They do contain liquor but it's less than 1 percent," the manager says.
In addition to the Nama line, the shop offers Royce signature novelty items, most notably chocolate-covered potato chips, plus matcha green tea wafers - like a green tea version of a Kit Kat bar.
They also do a line of "baton" chocolate cookies studded with dried fruit and nuts, as well as marshmallows made in house.
The store still does not have signage in front, but signs and banners mark the spot. Shoppers can order chocolates online and pick them up in-store, but they welcome impromptu visits.
"We're here 11 am to 7 pm, and we offer samples, that should be incentive," a store representative says.