Tex-Mex News

These 7 Mexican chains from Texas are about to blow up across the U.S.

More tacos are teed up for the expansion across the U.S.

Courtesy of Velvet Taco

The U.S. is set to be on the receiving end of an explosion of Mexican chain restaurants — and Texas, God bless, is doing its part.

An eye-opening (and clever) story on Mashed called "Mexican Chain Restaurants You're About To See Everywhere" finds 12 chains all on the verge of expansion.

Some are fast-food, some fast-casual; some serve Mexican, some Tex-Mex — but all are poised to make their nationwide entrance.

Out of the 12 concepts on the list, an impressive seven are based in Texas. And out of the seven from Texas, five are taco concepts. Our tacos are spreading across America.

One surprising fact the story reveals is how many Texas-based chains have been recently acquired by big hospitality groups, including Chuy's, Fuzzy's, and Taco Cabana, which will help further their expansion.

Here are seven Texas chains getting ready to blow up:

Chuy's
Tex-Mex chain founded in Austin in 1982 is known for its authentic, Tex-Mex food served in a fun, eclectic, irreverent atmosphere, with each location boasting its own unique, non-chain feel. They currently have 101 locations in 15 states including 10 locations in Dallas-Fort Worth. Expect more now that Darden Restaurants, Inc. (Olive Garden, LongHorn Steakouse) acquired the chain in July 2024.

Fajita Pete's
Houston chain was founded in 2008 specializing in fajitas with choice of chicken, pork, beef, and shrimp. Tortillas are handmade, and the sides are from scratch. Thanks to a robust franchising program, they currently have 30 locations across Texas, Kansas, Pennsylvania, and Colorado, including one that just opened in Austin on September 1.

Fuzzy's Taco Shop
Fuzzy's was first founded in Fort Worth in 2001, specializing in Baja-style Mexican cuisine, open for breakfast, lunch, and dinner, with burritos, tacos, and breakfast items, plus a full bar. They currently have more than 150 locations in 17 states with more on the way, since they were acquired in 2022 by Dine Brands (Applebee's Neighborhood Grill, IHOP).

Taco Cabana
Fast-casual favorite founded in San Antonio in the 1970s is noted for its good-and-cheap food including tacos, burritos, creative menu of frozen margaritas, and accommodating late-night hours. In 2021, they were acquired by Yadav Enterprises (Jack in the Box, Denny's, TGI Fridays), and Mashed says that owner Anil Yadav plans to streamline the restaurants with upgraded drive-thrus and an easier ordering process for take-out.

Taco Palenque
Fast-casual Mexican restaurant founded in Laredo in 1987 serves authentic Mexican food, including soft and crispy tacos, enchiladas, burritos, and chicken mole. While they are currently only found in Texas, the company was founded by Juan Francisco Ochoa Sr., who also founded El Pollo Loco in 1975 and he plans to expand the concept across the U.S.

Torchy's
Revered Austin taco chain started out as a taco truck in 2006 and now has 125 locations across 14 states with plans to keep expanding. Their tacos and queso are massively popular and they're never afraid to roll out new things: In fact, they just made a big menu change that included removing some menu staples entirely, replacing them with new items such as the Damn Good Tots, topped with queso and bacon.

Velvet Taco
What started out as one foodie-centric taco shop in Dallas in 2011 has grown to nearly 50 restaurants in seven states. They're known for their unique cuisine mashups such as the Chicken & Waffle taco or the Tikka Chicken taco with basmati rice. Future expansion plans include opening locations in airports.

Outside Texas
The five non-Texas chains also in expansion mode across the U.S. include:

Bubbakoo's Burritos, a Mexican joint on the Jersey Shore
BurritoBar, a Canadian chain with plans to expand into the U.S. market
Condado Tacos, founded in Columbus near The Ohio State University campus
District Taco, a small chain in the mid-Atlantic region
Surchero's, founded in Douglas, Georgia in 2007

It remains to be seen whether any will dare to enter Texas.

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Spring Arrival

West Dallas gets new Spanish-Peruvian restaurant with big-name chef

Photo courtesy of Ulloa's

Paella will be on the menu.

A new restaurant with a high-profile culinary director will bring Spanish and Peruvian flavors to West Dallas: Called Ulloa’s, it is coming to 727 Fort Worth Ave., with a projected opening in March 2027.

The concept is from philanthropists Susan and Woodrow Gandy, who were previously investors in the historic Belmont Hotel just around the corner. They've teamed up with Dallas celebrity chef Kent Rathbun as culinary director, along with Christopher Tunnell as general manager to lead the front of the house.

Rathbun is a name Dallas diners know well, with a resume that includes The Mansion on Turtle Creek, the Landmark Restaurant at the historic Melrose Hotel, Seventeen Seventeen at the Dallas Museum of Art, Abacus, Jasper's, Rathbun’s Blue Plate Kitchen, and more. He's won numerous awards and made multiple appearances on Food Network. He was most recently behind the launch of On The Rocks, an Italian bistro in Burleson.

Chef Kent Rathbun will be the culinary director of Ulloa's. Photo courtesy of Kent Rathbun

Tunnell’s background spans both culinary direction and front-of-house operations. He worked at Los Angeles hot spots Ketchup, Geisha House, and Les Deux, as well as the Mandalay Bay and The Mirage in Las Vegas, before moving to Dallas to open The Mexican, the upscale restaurant in the Design District.

“I am truly excited to partner with Chef Kent Rathbun, whose reputation is amazing — not only in the DFW Metroplex, but in the culinary world,” Tunnell says. “He has been with this project since the beginning, helping develop it; this will be a very chef-driven, culinary-forward restaurant.”

The team's vision for Ulloa’s is both culinary and urban, with hopes of anchoring the corridor and attracting other businesses to Fort Worth Avenue — a stretch connecting downtown Dallas with Oak Cliff that remains somewhat underdeveloped despite its panoramic skyline views.

The restaurant is named for Spanish explorer, astronomer, and scientist Antonio de Ulloa, who spent extensive time in the Mexican peninsula before becoming Louisiana’s first governor. During his travels, Ulloa documented a fogbow — a circular rainbow formed when sunlight meets mist that causes silhouettes standing between the sun and fog to appear ringed in light, a phenomenon known today as “Ulloa’s Rings.”

That vibrant phenomenon inspired both the restaurant's identity and logo. The concept promises "bold, worldly flavors in a welcoming neighborhood setting inspired by exploration and discovery,” the owners say.

Ulloa's Rendering of Ulloa's.Rendering courtesy of Ulloa's

While the menu remains in development, Tunnell describes the culinary direction as “Spanish soul with a Peruvian heart.” The kitchen will merge the coastal flavors of both traditions — ranging from paellas and ceviches to crafted cocktails and signature adaptations by Rathbun.

The 200-seat, two-story space will feature a downstairs dining room, a large bar, and an outdoor patio. Upstairs, plans call for a secondary bar, a private dining room, a patio, and an expansive balcony patio, offering views of the city's skyline and of the Margaret Hunt Hill and Margaret McDermott bridges.

While the upstairs space will be available for private events, the owners intend for it to operate primarily as an organic extension of the main restaurant. The buildout will include a guest elevator along with ample parking, including both self-parking and valet options.

The team says the restaurant will have have an aesthetic that's “warm, theatrical, generous, elegant but alive, with the energy of a great Spanish tapas bar and the soul of Peruvian hospitality.”

Ulloa’s plans to launch with dinner service first, followed by lunch and weekend brunch.

restaurants bars peruvian flavors west dallas oak cliff kent rathbun

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