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    Down to Earth

    Dallas' Sinelli Concepts partners with Earth Burger for vegan expansion

    Teresa Gubbins
    Oct 12, 2022 | 4:23 pm
    Earth Burger

    San Antonio chain is noted for its stacked vegan burgers.

    Earth Burger

    A Dallas restaurant group is stepping in to help a vegan burger chain go big. Earth Burger, the San Antonio-based chain that does a vegan spin on a fast-food joint, has partnered with Sinelli Concepts, owner of concepts such as Which Wich Superior Sandwiches, who will help launch a national expansion.

    The new partnership has already resulted in a brand redesign plus updates to the menu that will include the addition of breakfast and a coffee program, coming soon.

    Earth Burger was founded in 2014 with the goal to do a healthier plant-based version of drive-thru fast food, after co-founder and chef Mike Behrend switched to a plant-based diet and lost 70-plus pounds. There are currently two locations in San Antonio, one in San Marcos, and one in Nacogdoches.

    They're a 100 percent plant-based restaurant famous for their stacked burgers and krinkle-cut fries, plus chick'n and "fishless" sandwiches, wraps, wings, bowls, and corn dogs, as well as healthier items such as kale salad, edamame, and carrots & hummus.

    “As a Texan, I can strongly confirm meat is a central part of Texas food culture – but believe me when I tell you these burgers are just as tasty," Behrend says in a statement. "You’re not settling for an average bland fast food meal at Earth Burger. Our completely meatless menu features bold recipes and sauces we create in-house, bringing out the best flavor in our dishes. We want to provide a really delicious meal that just happens to be plant-based."

    House-made chef-style sauces include agave mustard, BBQ ranch, poblano ranch, "secret" sauce, spicy mayo, and tartar sauce.

    There's a big selection of kids items including a grilled cheese sandwich and chick'n tenders, as well as vegan desserts including coconut-milk soft-serve and milkshakes, often offered in seasonal flavors such as their current pumpkin spice.

    Sinelli Concepts founder Jeff Sinelli has been a pioneer in the vegan realm, early to offer vegan items at all of his restaurants, and even dabbling in a vegan diet himself.

    Sinelli was heavily involved in the Kickstarter campaign that helped launch the first Earth Burger restaurant in San Antonio’s Park North Shopping Center. He also aided them with concepting and branding.

    In a statement, he says that Sinelli Concepts is proud to partner with a Texas-based brand that takes pride in offering customers accessible plant-based options.

    "We’ve seen a trajectory of demand for plant-based food and more sustainable options," Sinelli says. "The future of fast food is here, and we know plant-based lovers and novices alike will enjoy Earth Burger’s flavorful offerings."

    They're hosting a franchising party in San Antonio in early November, but there's also information online at www.earthburger.com/franchise.

    -----------------------------------------------------------

    Brianna Caleri contributed to this story.

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    New on Knox

    Dallas' Knox Street lands all-day restaurant with coveted Katy Trail patio

    Luciana Gomez
    Jun 19, 2026 | 10:35 am
    A rendering of the Main House, to debut in 2027.
    Rendering Courtesy of the Main House.
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    A new all-day restaurant and patio is joining the vibrant Knox Street culinary scene: Called The Main House, it will take over the former Mashburn space at 3333 Knox St., Ste 145, at the corner of the Katy Trail.

    According to a release, it is slated to open in 2027.

    The Main House comes from Western Addition Restaurant Group, the company behind Preston Center Plaza hot spot il Bracco (nominated for 2026 Tastemaker Award for Neighborhood Restaurant of the Year) and Bobbie's Airway Grill at Preston-Royal. Owners Robert Quick and Matt Gottlieb bring years of culinary experience from their time at Hillstone Restaurant Group (Hillstone, R+D Kitchen, Houston’s).

    The Main House joins a wave of highly anticipated openings on Knox Street, including Théa Mediterranean Rooftop and Sant Ambroeus.

    Its location will be the first big draw: The restaurant will feature a patio opening directly onto the Katy Trail, beckoning walkers, cyclists, and diners looking for an outdoor seat.

    Its hours will be the second big draw: The all-day Main House will serve breakfast, lunch, and dinner - the first Western Addition spot to offer breakfast.

    The menu will include:

    • Entrée salads
    • Sandwiches on house-made bread
    • In-house butchered proteins
    • Shareable dishes
    • Breakfast specialties

    The restaurant's design was inspired by classic family retreats such as beach houses, lake houses, and ranches, the release says. Interiors by Dallas-based MMaison Interiors will feature large windows and natural materials intended to seamlessly connect indoor and outdoor dining.

    “The Main House is about creating a place people can return to again and again, a true gathering place,” said Robert Quick, founder, CEO, and chief culinary officer of Western Addition, in a statement. “More than ever, restaurants are spaces where people come together. At its best, hospitality invites us to slow down, share a table and engage in meaningful conversation and connection. There is a natural conviviality in these beloved family homes, a sense of belonging, and that is what the Main House is built around.”

    Additional details, including an opening date and full menu, will be announced closer to the restaurant's 2027 debut, owners say.

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