THE FUTURE OF FOOD
Buzzy delivery app Wonder to launch in Dallas with food from celeb chefs

Wonder offers pies from New York's famous Di Fara Pizza.
Fast-growing food platform Wonder is launching a Texas takeover. The upstart app, which describes itself as a “new kind of food hall,” is set to launch in Dallas in early 2027, as part of its Texas expansion.
Unlike traditional food halls or food delivery apps, the platform operates multiple “restaurants” out of one space. Diners can order fare from buzzy eateries, like Tejas Barbecue and Di Fara Pizza, as well as celebrity chef-driven concepts from Bobby Flay, José Andrés, and Marcus Samuelsson. Everything is precooked in a commissary space and finished in one central kitchen, prepared to order by one operations team.
The centralized approach "makes it possible for everyone at the table to get what they want," Wonder says. Its "Multi-Restaurant Ordering" feature lets customers mix and match dishes from a host of "restaurants," all on one order.
Wonder also operates storefronts, which offer pick-up service and limited dine-in space.
In 2024, Wonder also purchased struggling delivery service Grubhub, making it possible to order from other local restaurants from the same app. Faster than you can say “vertical integration,” the start-up also gobbled up food media company Tastemade in 2025, blending commerce and content. The food-focused company also owns meal kit pioneer Blue Apron, AI-powered restaurant rewards program Claim, and robot-powered restaurant Spyce, known for preparing food in “three minutes or less."
The corporation says Texas’ “suburban areas, characterized by densely populated communities and car-dependent infrastructure,” make it one of the nation’s most attractive markets. Wonder’s expansion will include storefront construction, kitchen buildouts, and technology infrastructure.
“We're excited to enter Texas and introduce more people to what makes Wonder unique — chef-crafted menus, unmatched variety, and seamless convenience," says Tony Hoggett, CEO of Wonder North America, in a release. "Texas' dynamic food culture, population growth, and suburban footprint align closely with our delivery-first model.”
While Wonder has not shared exactly when it will flip the switch on Texas service, it will first debut in the Dallas-Fort Worth area, followed by expansion in Houston, Austin, and San Antonio. It plans to have more than 100 locations in Texas by the end of 2027.

Yonx Pizza soup in a bread bowl.Photo courtesy of Yonx