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    Philanthropy Spotlight

    Salesmanship Club president Charley Spradley is happy to talk about anything buthimself

    Rachael Abrams
    Oct 17, 2012 | 10:26 pm
    • President Charley Spradley at the J. Erik Jonsson Community School.
      Photo by Conner Howell
    • Students learn to express themselves by writing their wishes in a creative way.
      Photo by Conner Howell
    • This ball, used as a learning tool to teach the kids about controllingemotions, is filled with glitter and water. It resembles anger when shaken,andcalmness when the glitter has fallen.
      Photo by Conner Howell
    • Students are educated through visual and physical learning.
      Photo by Conner Howell
    • A wall in the school hallway is filled with flags that show colleges wherestudents have graduated. Eighty-five percent of students who attend the JonssonSchool enroll in college.
      Photo by Conner Howell

    In an attempt to profile the man who just stepped in as president of the Salesmanship Club of Dallas, I found myself learning more about the charity and its efforts to better the world.

    Dallas native Charley Spradley graduated from the University of Texas. He and his wife, Anne, have two boys: Walter, 22, and Martin, 16. Oh, and Spradley is a serious fan of country music and The Who.

    I only learned that last bit post-meeting, in casual conversation, because Spradley isn’t one to talk about himself. His modesty parallels the ideals of the club — something Spradley learned at a young age from his father, who was also a Salesmanship Club member.

    ​The organization serves more than 7,000 kids and family members. Ninety-three percent of students who attend the Jonsson School graduate from high school.

    The Salesmanship Club started in 1920, when a group of businessmen came together and formed a fellowship. They wanted to do something charitable, so they created a children’s camp for troubled boys based at Bachman Lake — “a charter camp, the very first of its kind in Texas,” Spradley says.

    When the polio epidemic broke out in the ’40s, the organization was forced to move the camp into the woods in East Texas. Years later, a girls camp was created at a neighboring site.

    The organization developed a learning approach to help troubled kids, which involved therapeutic services, and it worked. In 1997, the J. Erik Jonsson Community School was established for high-risk children ages 3 to fifth grade who come from highly impoverished areas of Dallas. If a child or family member needs therapy (with professional recommendations), that is also available through special services at the Oak Cliff site.

    A few years after the school's inception, a new location for after-school programs, therapy, mental-health services and parenting classes opened up in Northwest Dallas. In 2011, it was named the Constantin Center.

    Now the organization serves more than 7,000 kids and family members between the school and therapeutic centers at both locations. Ninety-three percent of students who attend the Jonsson School graduate from high school. (Greenhill and St. Mark's are included in the mix of high schools.)

    ​In 1982, the club raised $850, 000, serving 250 kids. This last year the club raised more than $5 million, and now that money serves 7,500 children and adults.

    The model of social and emotional learning has been replicated and modeled around the world. This year, the Salesmanship Club Youth and Family Centers invited professionals from across the globe to attend a symposium, to share their philosophy about how to better educate youth.

    “As we grew, raising funds from the tournaments, we pressed on our own staff to innovate more,” Spradley says. “The science tells us that it’s more beneficial to work with both families and children — teaching the unit how to repair, cope and improve."

    The staff — clinicians, therapists and social workers — are constantly searching for new techniques that will help the children learn in the most effective manner. The Salesmanship Club even partners with UT Southwestern, working with post-grads and current Ph.D. students to understand the importance of combining education with social emotional learning for children in need.

    Spradley shared some staggering numbers: In 1981, the club raised $850, 000, serving 250 kids at $3,400 a client. This last year the club raised more than $5 million, and now that money serves 7,500 children and adults at about $750 per client.

    Although the organization started as a philanthropy-focused fellowship club, it became known for the HP Byron Nelson. Now Spradley is trying to spread the word as the organization approaches 100 years. No other tournament in the PGA comes close to raising as much money: All told, the Byron Nelson has raised $127 million.

    Salesmanship Club members are carefully chosen based on how much time they’ve already dedicated to charitable organizations. They are expected to raise significant funds, as every penny goes to all parts of the charity — the school, therapeutic services, parent education, treatment groups and the 110 people on staff.

    Once a member, always a member. “It’s a lifetime commitment,” Spradley says. The men meet every Thursday (fulfilling a certain percentage), and they must be passionate about the organization. Most serve on committees, boards and volunteer with different events at the school, such as pumpkin carvings, readings, mentorship and graduation. Women are not excluded, as members’ wives and partners play an active role in supporting the cause, out of the goodness of their hearts.

    In between owning and managing Spradley Legal Search, Spradley goes to the Oak Cliff campus a few times a week. And, of course, he never stops spreading the message of changing the odds and enabling people to better understand the real work behind the club.

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    Tops in Texas

    Dallas makes top 10 list of cities with most millionaires in America

    John Egan
    May 21, 2025 | 9:31 am
    Jerry Jones at the Cardinals game
    Photo courtesy of Dallas Cowboys
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    Dallas is rolling in millionaires and a new list offers the proof: A study of the Top 10 Wealthiest Cities in USA by residency and citizenship consultant Henley & Partners puts Dallas at No. 6 — home to 72,400 millionaires as of December 2024.

    As if that's not enough, Dallas also has 135 centi-millionaires — meaning they're worth $100 million or more — and 16 billionaires.

    According to the study, the number of millionaires in Dallas grew 85 percent from 2014 to 2024.

    The study pointed out that Dallas “has seen very strong wealth growth over the past two decades, driven in part by the relocation of several major corporate headquarters to the city. Prominent companies based in the Dallas-Fort Worth area include AT&T, CBRE, Caterpillar, American Airlines, Charles Schwab, and Texas Instruments.”

    Houston was the richest city in Texas, coming in at no. 5 and beating Dallas by one place. Austin just squeezed in at 10th place but is rushing to catch up: It had the greatest increase in number of richy-rich in the past decade.

    Here’s the rundown for Houston and Austin:

    • Houston — 81,800 millionaires, 210 centi-millionaires, and 16 billionaires. Millionaire growth rate from 2014 to 2024: 75 percent.
    • Austin — 32,000 millionaires, 90 centi-millionaires, and 10 billionaires. Millionaire growth rate from 2014 to 2024: 90 percent.

    In its comments about Houston, the study pointed out that “America’s energy capital, Houston, is a global leader in engineering and aeronautics. It is also home to 24 Fortune 500 companies — the third-highest number among U.S. cities, after New York and Chicago."

    Regarding Austin, the study said: “With its booming tech sector, Austin has been dubbed ‘Silicon Hills.’ Several major tech companies have moved their headquarters to the city over the past decade, most notably Tesla. Texas’s low state taxes add to Austin’s appeal. While wealth growth in the city has slowed over the past couple of years, it remains very impressive when viewed over the past decade as a whole.”

    New York City topped the overall list, boasting 384,500 millionaires, 818 centi-millionaires and 66 billionaires. But Texas is the only state with three millionaire hubs in the top 10.

    On a separate Henley & Partners list, Houston took the No. 5 spot for the most centi-millionaires in the U.S. Dallas ranked seventh and Austin ranked 12th.

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