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    A Bumpy Stretch

    'Difficult' Rajon Rondo emerges in Dallas, but how serious is it for Mavs?

    Matthew Postins
    Feb 26, 2015 | 10:20 am

    Rajon Rondo has plenty of good qualities on the court. But one quality that has followed him during parts of his career is the “difficult” label. Ask Boston Celtics owner Wyc Grousbeck.

     

    In September of last year, Grousbeck reinforced the label when he spoke to WBZ-TV in Boston about whether the Celtics wanted Rondo for the long-term as he was entering a contract year. Grousbeck said, “He's super stubborn.” Grousbeck said that although he liked Rondo and thought he was a good kid, he wasn’t sure how coachable Rondo was. He also said that Rondo’s former coach, Doc Rivers, would say that Rondo is in the bottom half of players that are coachable.

     

    Being difficult or less than coachable isn’t necessarily a career killer. If you’ve followed Kobe Bryant’s career, you know it hasn’t exactly been sunshine and lollipops, but he’s brought five NBA titles to Los Angeles. If you’re a team owner and you want to win, you put up with it.

     
     

      Rondo’s numbers look good on the surface. But watch his last few games, and you see a player that seems out of sync with himself and, to some degree, his teammates.

     
     

    Head coaches, however, can be less forgiving.

     

    Rondo became difficult, stubborn and uncoachable during the third quarter of Tuesday’s game against Toronto. Or at least that’s how it looked. Mavs head coach Rick Carlisle called a timeout after it appeared Rondo failed to execute the play he wanted.

     

    I saw Carlisle during that timeout, and he wasn’t happy at all. The pair got into a shouting match. F-bombs were reportedly dropped. An assistant coach had to stand in front of Rondo to break it up. And Rondo sat out the rest of the game as the Mavs rallied to beat the Raptors.

     

    The pair weren’t done as they reportedly raised their voices again in the locker room after the game. That led the Mavs’ suspending Rondo for Wednesday’s game with Atlanta for that old sports standard, “conduct detrimental to the team.”

     

    On Wednesday in Atlanta, Carlisle said the incident was in the past and went to great pains to say that Rondo is a huge part of what the Mavs want to do this season. Rondo, meanwhile, on Tuesday night took his cues from Seattle running back Marshawn Lynch and said only, “Discuss with Rick.”

     

    What was this all about? Play calling. Who would have thought the Mavs would be more dysfunctional in this department than the Cowboys? Carlisle calls the plays on offense for Dallas. One would surmise that Rondo was used to having more freedom during his days in Boston.

     

    These things don’t happen overnight. This has probably been building for a few weeks. Rondo missed two weeks with an orbital bone fracture, and that probably hasn’t helped. Rondo’s numbers — 9.0 points, 6.2 assists and 2.9 turnovers since joining Dallas — look good on the surface. But watch his last few games, and you see a player that seems out of sync with himself and, to some degree, his teammates.

     

    In the short term, this may not be a bad thing, as long as Rondo isn’t going to stew about the suspension and adjusts his attitude. Carlisle’s history suggests that he’s a flexible coach, except when it comes to a few areas. Defense is one of them. Discipline is another. Carlisle won’t bend there. Doing what the coach wants falls into the discipline bucket.

     

    If Rondo does the job Carlisle wants from him, this will be nothing more than a speed bump. I don’t think there’s much risk of this devolving. Rondo knows the playoffs are ahead and wants to be on the floor. Frankly, the Mavs need him on the floor to make a deep run.

     

    In the long term, owner Mark Cuban wants to keep Rondo, and that’s where the fit with coach and player really becomes a factor. Players and coaches disagree from time to time. But if there are fundamental differences between coach and player, then which one do you keep? Or, more important, would the player want to come back if the coach is still around?

     

    We’ve seen this play out plenty of times. Cuban said this incident would have no influence on his decision in seeking to keep Rondo long-term. But perhaps it will influence Rondo’s decision to stay in Dallas long-term. This relationship is like trying out a suit. Both parties are trying to decide if they should buy it or put it back on the rack.

     

    For Carlisle’s part, he told Mavericks radio play-by-play man Chuck Cooperstein on Wednesday night that he felt Rondo was “extremely close” to a breakthrough, in terms of his integration with this team.

     

    Cuban better hope Carlisle is right. That “breakthrough” might determine if Rondo is the Mavs’ point guard for years to come.

     
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    Cooper Flagg is the new Maine man for the Dallas Mavericks

    Associated Press
    Jun 26, 2025 | 8:55 am
    Cooper Flagg
    Getty Images
    Cooper Flagg, newest Dallas Mavericks pick

    Cooper Flagg is the new Maine man in Dallas. The Mavericks took the Duke forward with the No. 1 pick in the NBA draft on June 25, hoping they have found their next franchise superstar less than five months after trading one away.

    Mavericks fans were furious when Dallas traded Luka Doncic to the Los Angeles Lakers on February 1, some immediately threatening to end their support of the team.

    But the ones who stuck around may quickly love Flagg, the college player of the year who averaged 19.2 points and 7.5 rebounds while leading Duke to the Final Four. The Mavericks quickly announced that Flagg would wear No. 32 in Dallas, where fellow Duke products Kyrie Irving and Dereck Lively II are on the roster.

    “I’m really excited. I think I keep saying I’m excited to be a sponge, to get down there and just learn, be surrounded by Hall of Fame-caliber guys and just to be able to learn from them,” Flagg said. “It’s going to be an incredible experience.”

    His selection — considered likely ever since Flagg showed off his considerable game last summer after being invited to the U.S. Olympic team's training camp — was a daylong celebration in his home state for the 18-year-old forward from Newport, Maine.

    “It means a lot to me to have the support of the whole state. I know how many people showed up today and supported me at some of the draft parties back home,” Flagg said. “It feels amazing knowing I can inspire younger kids. I was in their shoes really not that long ago, so just to know I can give those kids those feelings and have the whole state behind me, it means a lot.”

     Cooper Flagg Basketball up-and-comer Cooper FlaggGetty Images

    The backstory
    Dallas Mavericks CEO Rick Welts wasn't thinking even for a second about Cooper Flagg when he started a staff meeting before the draft lottery by saying the club was entering the most important offseason in franchise history.

    The longtime NBA executive and relatively new leader on the business side of the Mavs was thinking about the lingering fallout of the widely reviled Luka Doncic trade, not the club turning a 1.8% chance into winning the rights to draft the teenaged star from Duke.

    “Never, ever did anybody in our organization ever even say what would happen if we win. That's a waste of time,” Welts told The Associated Press recently. “Like, it's unbelievable. It was hard to even get your head around.”

    The self-inflicted wounds were numerous after general manager Nico Harrison's stunning decision to send Doncic to the Los Angeles Lakers for Anthony Davis in early February.

    Fans were incensed. Season-ticket holders were canceling. Potential new sponsors were telling Welts they'd have to think about it.
    Just like that, the Mavs had a vision to sell of a potential superstar who could someday be the face of the franchise — as Doncic was, and fellow European superstar Dirk Nowitzki before him. Just like that, despair turned to hope for plenty of people, including those under Welts who had spent weeks dealing with the wrath of a spurned fan base.

    Before the Doncic trade, Welts had already made a decision to raise season-ticket prices. He told the AP he had to back off on the size of the increase as he watched the visceral reaction unfold.

    Welts has seen plenty in nearly 50 years with the NBA, including time in the league office and stints with Phoenix and Golden State. That's not to say the Doncic fallout didn't have a profound impact on the 72-year-old Welts, who had come out of retirement to replace Cynt Marshall just a month and a half earlier. It just means he has weathered a few storms.

    And now the Naismith Basketball Hall of Famer isn't so sure he's ever seen the sun come back out so quickly.

    “The thing that I learned through all of this experience was what I knew was like this amazing emotional tie between this team and these fans was even stronger than I think anybody who hadn’t lived here and been a part of it could ever imagine,” Welts said. “Just the outpouring of pure joy and the idea of a generational player that could change our fortunes for the next 15 years would land with us by pure luck.”

    Part of what made the Doncic deal so hard to believe was unloading a 25-year-old superstar in his prime nine months after leading Dallas to the NBA Finals for the first time in 13 years. The Mavs lost to Boston in five games last June.

    Harrison's reasoning was prioritizing defense, and his belief that Davis and Irving were a good enough tandem to keep Dallas as a championship contender. Flagg's potential gave that notion a boost.

    “I feel like I’m a broken record, but the team that we intended to put on the floor, which you guys saw for 2 1/2 quarters, that’s a championship-caliber team,” Harrison said. “And so you might not like it, but that’s the fact, it is.”

    Welts, who believes the Mavs have work to do to bring their basketball and business sides together, will spend plenty of time during the early days of the Flagg era sharing his vision for a new arena.

    It's a big reason Welts took the job, after spending seven years with Golden State on an arena plan that moved the Warriors across the bay to San Francisco from Oakland. He says all the talks are focused on keeping the team in Dallas.

    While the casino-centered Adelson and Dumont families of Las Vegas, in the middle of their second full year as owners of the Mavs, wanted gambling to be part of the formula for a new arena, the political realities in Texas have shifted the focus away from that idea for now.

    There's a new focus for Welts in what seems certain will be the final stop in an eventful NBA career: building everything around another potentially generational star after the Mavs jettisoned the one they had.

    “Don't make this sound like I'm suggesting that everyone is forgiven,” Welts said. “Luka will always be a big part of what this organization is. But for a large number of fans, it is a pathway — it's not a pathway, it's like a four-lane highway into being able to care about the Mavericks the way they cared about the Mavericks before.”

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