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Jerry Jones Wants More Final Four

NCAA chief loves Jerry World, but fans aren't sold on Final Four experience

Claire St. Amant
Apr 7, 2014 | 6:19 pm

The nets haven't even been cut down for the first time at AT&T Stadium, and Dallas Cowboys owner Jerry Jones is already lobbying for the 2017 Final Four to come to Dallas — or, rather, Arlington.

North Texas is one of eight finalists to host the men's Final Four between 2017 and 2020, along with Atlanta, Indianapolis, Minneapolis, New Orleans, Phoenix, San Antonio and St. Louis.

You'd think it would be a tough sell to put a basketball tournament in a cavernous football stadium in a city with no public transportation or walkable entertainment district, but apparently the NCAA doesn't mind. NCAA president Mark Emmert heaped praise on AT&T Stadium in Arlington during a Sunday press conference.

AT&T Stadium's binocular rental booth doesn't exactly scream "fan-first experience," but it does create another revenue stream.

"There’s no better stadium, probably, in the country than this one," Emmert said. "If you’re going to have games like this in big stadiums, they’ve got to be really good facilities, or it just doesn’t work. This one works pretty darn well."

Translation: Have you seen the big screen TV? As mesmerized as Emmert seems, the fan reaction has been mixed.

"The organization of the stadium is kind of terrible," University of Kentucky freshman Ashley Johnson says. Sitting in the student section on the floor, Johnson still couldn't see anything because the court is elevated.

She says she spent the whole game craning her neck to look at the big screen. "It was cool to be that close but it's not worth it." It bears mentioning that Johnson paid just $40 for her two-day ticket package.

For fans in the upper levels, catching a view of the action proved difficult for a different reason. "The players look like ants," says Jane Teague. AT&T Stadium's binocular rental booth doesn't exactly scream "fan-first experience," but it does create another revenue stream.

Jane and her husband, Steve, came to the Final Four from North Carolina. The couple was in good spirits, despite more than a few criticisms of the stadium.

"Your stadium can hold 80,000 people, but it still only has two shot clocks," Jane says disapprovingly.

Steve found fault with the giant TV screen's shot selection. "They would show replays when live action was going on, and we'd miss the play," he says. "That really needs to be addressed."

It's the Teague's third time attending a Final Four, and they rank Dallas second — behind New Orleans, but head and shoulders above Houston.

"This is a thousand times better than Houston," the couple says. "The stadium is light. It's open. It's airy, and, believe it or not, the traffic is even better." Of course, Jane adds that she wished she knew ahead of time about needing $50 cash to pay for parking.

Arlington's lack of public transportation infrastructure means fans can either sit in traffic on a shuttle bus or sit in traffic in their own car and pay up to $90 to park. And when the final buzzer sounds, it's basically a free-for-all to get the heck out of Arlington.

Scott and Livia Hostetler of Atlanta were disappointed in the area's restaurant selection. "It's a little odd because you'd think there'd be more options for food outside the stadium," Scott says.

After Saturday's semifinal games, gridlock traffic blocked the access roads to the highway for hours. The vehicular congestion was compounded by clueless fans who wandered through traffic on foot, perhaps looking for nonexistent food and entertainment options.

Ironically, had AT&T Stadium been built in virtually any other city in North Texas, there would be public transportation. In addition to Dallas, DART connects a dozen North Texas cities, many with high speed rail.

But logic be dammed, Jerry Jones does what he wants. And when you provide a TV the size of Texas, not many people seem to care about anything else.

"We've been trying to describe the screen to people back home, but we can't do it justice," Washington, D.C. resident Jordan Davis says. "You have to see it to believe it."

AT&T Stadium broke the Final Four attendance record with more than 79,000 fans.

Final Four at AT&T Stadium
Photo by Claire St. Amant
AT&T Stadium broke the Final Four attendance record with more than 79,000 fans.
unspecified
news/sports

Touchdown

Dallas Cowboys go all-in on nachos for 2026 food lineup at AT&T Stadium

Alex Bentley
Sep 17, 2026 | 10:25 am
Peri Peri, Texas BBQ, and Butter Chicken Doritos Loaded nachos
Photo courtesy of Dallas Cowboys
Peri Peri, Texas BBQ, and Butter Chicken Doritos Loaded nachos are among the new concession items for the 2026 Dallas Cowboys season.

Every Dallas Cowboys season brings something new on the concessions front, and for the 2026 season the team has gone all-in on nachos, offering multiple new takes on the favorite stadium fare.

In a September 16 release, the Cowboys announced all the new menu items for the season, in advance of the team's home opener against the Washington Commanders on Sunday, September 20 at AT&T Stadium.

The new nacho lineup will feature international flavors on an array of Doritos Loaded and Tostitos Nachos options, including:

  • Peri Peri Chicken Doritos Loaded — House-made peri peri chicken with peri cheese sauce, pico de gallo, drizzled with garlic perinaise sauce.
  • Texas BBQ Doritos Loaded — House-smoked beef brisket with nacho cheese sauce, barbecue sauce, sweet and spicy pickles, coleslaw and green onion.
  • Butter Chicken Doritos Loaded —House-made butter chicken in butter sauce with raita vegetable mix (tomato, red onion, cucumber and cilantro), drizzled with spiced yogurt.
  • Tostitos Peri Peri Chicken Nachos — Tostitos tortilla chips topped with house-made peri peri chicken, peri cheese sauce, garlic perinaise sauce and fresh pico de gallo.
  • Tostitos Island Jerk Nachos — Thick-cut Tostitos tortilla chips topped with house made jerk chicken, fresh mango salsa, cilantro and lime crema.

The Doritos Loaded Nachos will be available at Doritos Loaded Carts at Upper 50 Yard Lines, Sections 412 and 442, while the Tostitos Nachos will be available at Tostitos Cantina at Section 423.

Fans who attended FIFA World Cup matches in Arlington already got a taste of the new nachos, which were developed by Frito-Lay and the Legends Global at AT&T Stadium Food & Beverage team.

Two other new non-nacho items for the 2026 Cowboys season include:

  • Kraft BBQ DCQ — A hoagie bun stuffed with a grilled jalapeño cheese sausage, famous Cowboys mac n cheese, chopped brisket, and Kraft BBQ sauce, topped with jalapeños. Available at Sections 412 and 442 Smokehouse Stands and Upper Bent Buckle Locations at Sections 410 and 444.
  • Kraft Buffalo Aioli Chicken Sandwich — Crispy chicken breast with fresh lettuce and tomato on a seeded bun dressed with Kraft Buffalo Aioli. Available at all four Crisp stands at Sections 218, 243, 409, and 439.

Kraft\u00ae Buffalo Aioli Chicken Sandwich at AT&T Stadium The new Kraft Buffalo Aioli Chicken Sandwich.Photo courtesy of Dallas Cowboys

But don't worry: Just because the Cowboys are bringing new items doesn't mean they're getting rid of fan favorites from past seasons.

Fans will still be able to enjoy unique items like Tyson Cowboys Star Nuggets, Cowboys Cheesesteak, The Lineman Burrito, The Rowdy Dog, and Dessert Nachos, among others.

And if you're lucky enough to get to sit in a suite, AT&T Stadium will now offer a variety of vegan options for those ticketholders.

Choices include vegan burgers, brat sausage, barbecue meatless meatballs, meatless chicken nuggets, dessert bars, cookies, Buffalo cauliflower bites, and more.

Meatless chicken nuggets at AT&T Stadium for Dallas Cowboys Suite ticketholders will be able to enjoy new vegan items, including the Meatless Chicken Nuggets.Photo courtesy of Dallas Cowboys

On the non-vegan side, other new suite items include Caribbean Spiced Jerk Chicken, Chicken Empanadas, Reese’s Peanut Butter Pie, Cream Filled Scones, Buffalo Ranch Corn Nuts, and more.

To help fans find the new foods and other locations, the team is also unveiling AT&T Stadium Wayfinding, a web-based navigation tool that can be used either in the Dallas Cowboys app or any of four designated AT&T kiosks on the East and West Platforms. The platform connects fans to the most efficient routes to their seats, as well as the the nearest concessions and restrooms.

The Cowboys will also continue to host their Celebrity Chef series, featuring local restaurant chefs bringing their special signature creations to a concession stand in the Main Clubs at AT&T Stadium during every home game.

Another home opener tradition features the First and Second Place winning teams of the annual Taste of the Cowboys Youth Challenge cooking for fans. Mesquite High School and Duncanville High School will cook for fans at the stadium on September 20.

dallas cowboys sports food-drink
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