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    A New Direction

    Mark Cuban takes Mavericks in new direction by stealing Rockets' top exec

    Matthew Postins
    Jul 25, 2013 | 1:30 pm

    The Dallas Mavericks have had a relatively stable front office with Mark Cuban as owner. Cuban always seems to add, but rarely subtracts, when it comes to the front office.

     

    In fact, Donnie Nelson — who came to Dallas with his father, Don, in the late 1990s — has served as the team’s president of basketball operations since 2005.

     

    What you may or may not know is that the Mavericks haven’t had a general manager for eight years, which made Nelson the key decision maker when it came to players. That makes the hiring of Houston Rockets executive Gersson Rosas earlier this week rather stunning.

     

    Rosas will be the Mavericks’ new general manager. Rosas will make the personnel decisions moving forward and report to Nelson.

     

    The backstory? When Cuban spoke to the media earlier this week about Rosas, he said he tasked Nelson with finding a new GM a month ago, though Cuban didn’t necessarily call it a “GM.” The Mavs kept this secret for a month with no leaks? Mavs 1, NSA 0.

     
     

      The Mavs kept this secret for a month with no leaks? Mavs 1, NSA 0.

     
     

    Cuban said he wanted someone that could help bring the Mavs’ strengths together — Nelson’s international expertise, the team’s expanding analytics department and Cuban’s push for cutting-edge thinking.

     

    Cuban wanted someone who could add their own personnel evaluation skills and project management to the table. Rosas fits the bill.

     

    As a top lieutenant in Houston, Rosas helped rebuild the Rockets and helped them draft key pieces like Chandler Parsons. Other pieces Rosas helped draft were used to make the bold trade last year that brought James Harden to Houston.

     

    And, of course, Rosas likely had some role in luring Dwight Howard. All of these moves have made the Rockets a Western Conference contender.

     

    But the real value here is Rosas’ management of the Rockets’ NBA-D League team, the Rio Grande Valley Vipers. As the Vipers’ GM, Rosas helped them win two D-League titles in the last four years. He’s cultivated a reputation for developing talent that gets promoted to Houston, or is signed away by other NBA teams.

     

    This is the same approach the Dallas Stars took in hiring general manager Jim Nill. Nill’s reputation was in player development and his excellent management of the Detroit Red Wings’ top minor-league affiliate was a factor in the Stars’ decision-making.

     

    No doubt that’s part of the reason the Mavericks went after Rosas.

     

    While the Mavericks have been a great team the past decade, they’ve done it with free agency. Their record in the NBA Draft the past dozen years is woeful. They’ve traded many of their picks away, and what picks they’ve taken have rarely panned out.

     

    Remember Josh Howard? He was their best selection during that time frame. You can throw Devin Harris in there, but the Mavs gave up on both guys.

     

    The Mavericks haven’t developed players internally in the way that the San Antonio Spurs and the Oklahoma City Thunder have done. In fact, the Thunder plundered the Spurs’ front office to hire GM Sam Presti, and the Thunder went to the NBA Finals last year. Those two teams are the gold standard for player development in the NBA. The Rockets are getting there.

     

    The new Collective Bargaining Agreement makes it nearly impossible for Cuban to outspend other teams. The luxury tax hit is too cost-prohibitive now. He’s failed in the past two seasons in luring a top free agent to Dallas because, beyond Dirk Nowitzki, the Mavs don’t have any key pieces to build around. They’re not an attractive team.

     

    Those two forces have combined to force Cuban and Nelson to change tactics. The same thing happened in the Texas Rangers front office in 2007. Free agency wasn’t working for the Rangers and they chose the path of player development. Half-a dozen years later the Rangers had made two World Series appearances.

     

    Hiring Rosas represents a sea change in the way the Mavs will do business moving forward and is an acknowledgment from Cuban that he, for once, is behind the times.

    Mark Cuban and the Mavs won the 2011 NBA championship without a general manager.

      
    thesuiteworld.com
    Mark Cuban and the Mavs won the 2011 NBA championship without a general manager.
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    Basketball News

    Cooper Flagg is the new Maine man for the Dallas Mavericks

    Associated Press
    Jun 26, 2025 | 8:55 am
    Cooper Flagg
    Getty Images
    Cooper Flagg, newest Dallas Mavericks pick

    Cooper Flagg is the new Maine man in Dallas. The Mavericks took the Duke forward with the No. 1 pick in the NBA draft on June 25, hoping they have found their next franchise superstar less than five months after trading one away.

    Mavericks fans were furious when Dallas traded Luka Doncic to the Los Angeles Lakers on February 1, some immediately threatening to end their support of the team.

    But the ones who stuck around may quickly love Flagg, the college player of the year who averaged 19.2 points and 7.5 rebounds while leading Duke to the Final Four. The Mavericks quickly announced that Flagg would wear No. 32 in Dallas, where fellow Duke products Kyrie Irving and Dereck Lively II are on the roster.

    “I’m really excited. I think I keep saying I’m excited to be a sponge, to get down there and just learn, be surrounded by Hall of Fame-caliber guys and just to be able to learn from them,” Flagg said. “It’s going to be an incredible experience.”

    His selection — considered likely ever since Flagg showed off his considerable game last summer after being invited to the U.S. Olympic team's training camp — was a daylong celebration in his home state for the 18-year-old forward from Newport, Maine.

    “It means a lot to me to have the support of the whole state. I know how many people showed up today and supported me at some of the draft parties back home,” Flagg said. “It feels amazing knowing I can inspire younger kids. I was in their shoes really not that long ago, so just to know I can give those kids those feelings and have the whole state behind me, it means a lot.”

     Cooper Flagg Basketball up-and-comer Cooper FlaggGetty Images

    The backstory
    Dallas Mavericks CEO Rick Welts wasn't thinking even for a second about Cooper Flagg when he started a staff meeting before the draft lottery by saying the club was entering the most important offseason in franchise history.

    The longtime NBA executive and relatively new leader on the business side of the Mavs was thinking about the lingering fallout of the widely reviled Luka Doncic trade, not the club turning a 1.8% chance into winning the rights to draft the teenaged star from Duke.

    “Never, ever did anybody in our organization ever even say what would happen if we win. That's a waste of time,” Welts told The Associated Press recently. “Like, it's unbelievable. It was hard to even get your head around.”

    The self-inflicted wounds were numerous after general manager Nico Harrison's stunning decision to send Doncic to the Los Angeles Lakers for Anthony Davis in early February.

    Fans were incensed. Season-ticket holders were canceling. Potential new sponsors were telling Welts they'd have to think about it.
    Just like that, the Mavs had a vision to sell of a potential superstar who could someday be the face of the franchise — as Doncic was, and fellow European superstar Dirk Nowitzki before him. Just like that, despair turned to hope for plenty of people, including those under Welts who had spent weeks dealing with the wrath of a spurned fan base.

    Before the Doncic trade, Welts had already made a decision to raise season-ticket prices. He told the AP he had to back off on the size of the increase as he watched the visceral reaction unfold.

    Welts has seen plenty in nearly 50 years with the NBA, including time in the league office and stints with Phoenix and Golden State. That's not to say the Doncic fallout didn't have a profound impact on the 72-year-old Welts, who had come out of retirement to replace Cynt Marshall just a month and a half earlier. It just means he has weathered a few storms.

    And now the Naismith Basketball Hall of Famer isn't so sure he's ever seen the sun come back out so quickly.

    “The thing that I learned through all of this experience was what I knew was like this amazing emotional tie between this team and these fans was even stronger than I think anybody who hadn’t lived here and been a part of it could ever imagine,” Welts said. “Just the outpouring of pure joy and the idea of a generational player that could change our fortunes for the next 15 years would land with us by pure luck.”

    Part of what made the Doncic deal so hard to believe was unloading a 25-year-old superstar in his prime nine months after leading Dallas to the NBA Finals for the first time in 13 years. The Mavs lost to Boston in five games last June.

    Harrison's reasoning was prioritizing defense, and his belief that Davis and Irving were a good enough tandem to keep Dallas as a championship contender. Flagg's potential gave that notion a boost.

    “I feel like I’m a broken record, but the team that we intended to put on the floor, which you guys saw for 2 1/2 quarters, that’s a championship-caliber team,” Harrison said. “And so you might not like it, but that’s the fact, it is.”

    Welts, who believes the Mavs have work to do to bring their basketball and business sides together, will spend plenty of time during the early days of the Flagg era sharing his vision for a new arena.

    It's a big reason Welts took the job, after spending seven years with Golden State on an arena plan that moved the Warriors across the bay to San Francisco from Oakland. He says all the talks are focused on keeping the team in Dallas.

    While the casino-centered Adelson and Dumont families of Las Vegas, in the middle of their second full year as owners of the Mavs, wanted gambling to be part of the formula for a new arena, the political realities in Texas have shifted the focus away from that idea for now.

    There's a new focus for Welts in what seems certain will be the final stop in an eventful NBA career: building everything around another potentially generational star after the Mavs jettisoned the one they had.

    “Don't make this sound like I'm suggesting that everyone is forgiven,” Welts said. “Luka will always be a big part of what this organization is. But for a large number of fans, it is a pathway — it's not a pathway, it's like a four-lane highway into being able to care about the Mavericks the way they cared about the Mavericks before.”

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