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    Who Are We?

    Dallas Cowboys won't compete for a Super Bowl until they solve their identity crisis

    Brad Seal
    Jan 19, 2013 | 1:00 pm

    The final four teams remaining in the NFL playoffs have one thing in com mon — identifiable strengths. To wit:

    Atlanta: A big-play passing game featuring quarterback Matt Ryan and three incredibly dangerous receivers in Julio Jones, Roddy White and Tony Gonzalez.

    Baltimore: A tough running back-oriented offense with a physical defense.

    New England: Tom Brady’s passing and the genius of Bill Belichick

    San Francisco: A tough defense mixed with a powerful offensive line and the wild card play of quarterback Colin Kaepernick.

    There are always exceptions to the rule (see Baltimore’s big-play passing strikes in the divisional round), but opponents know what to expect when preparing for these teams.

    Now think of the Cowboys. What’s the team identity? Schizophrenia doesn't count.

    The defense doesn’t generate turnovers and is middling against both the run and pass. The running game just set a franchise record for the fewest yards gained in a season. The offensive line is a wreck.

    The current Cowboys roster doesn't have the right mix of talent to win in the NFL.

    That leaves Tony Romo passing to breakout player Dez Bryant and the aging Jason Witten as the only identity this Cowboys team has.

    That’s not enough to win in the NFL. Dallas needs to quickly decide what they want to do better than most other teams and build a team to achieve it.

    The team hired Monte Kiffin to bring his Tampa 2 defense to town. He won a Super Bowl with his version and consistently had a top 10 NFL defense for nearly a decade.

    The problem is that Kiffin had the type of players in Tampa Bay who aren’t currently on the Cowboys roster. Namely, he had a possible Hall of Fame defensive tackle in Warren Sapp, defensive ends that could play the run as well as the pass, an athletic freak of a linebacker in Derrick Brooks, and a pair of physical safeties that could separate receivers from the ball.

    The Cowboys have athletic linebackers who could thrive in Kiffin’s system, and no one will ever doubt the ability of DeMarcus Ware to make the switch to defensive end, despite being light for an NFL defensive lineman. That leaves gaping holes at defensive tackle and safety for this club to deal with.

    Jay Ratliff has too much wear and tear on his 32-year-old body to be expected to thrive at tackle. Remember, by the time Warren Sapp was 32 years old, Tampa Bay had already allowed him to move on to play for the Raiders. The safeties are nowhere near the ball-hawking brutes that played for Tampa Bay.

    Maybe Dallas should concentrate on building an offense around Tony Romo. His movement in the pocket and playmaking ability could lead to a powerful passing offense. But to do that, Romo needs lineman to block for him and more than one receiver who can scare defenses.

    Whatever route the Cowboys go, they need to get there quickly. The majority of contributors on this team are at least 30 years old. Their days in the NFL are numbered, as is Dallas’ current Super Bowl window.

    The Dallas Cowboys lack of identity makes Tony Romo sad.

    Dallas Cowboys Facebook
    The Dallas Cowboys lack of identity makes Tony Romo sad.
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    news/sports

    Cowboys News

    Post Malone will do halftime show at Dallas Cowboys Thanksgiving game

    Teresa Gubbins
    Nov 17, 2025 | 1:53 pm
    Post Malone
    Photo by Adam DeGross
    Post Malone will play at AT&T Stadium in Arlington on May 9, 2025.

    Global superstar Post Malone will perform the halftime show during the Dallas Cowboys Thanksgiving Day 2025 game against the Kansas City Chiefs.

    According to a release, the live performance will air on CBS on November 27 at 3:30 pm and marks the launch of The Salvation Army's Red Kettle Campaign, putting a national spotlight on the needs of millions during the holiday season and all year long.

    When he was young, Malone's family moved to the Dallas-Fort Worth metroplex after his father, Rich Post, took a job with the Dallas Cowboys as the assistant director of food and beverage at AT&T Stadium; he's remained close with the Gene and Jerry Jones family and the Cowboys organization.

    In a statement, Malone calls it an honor.

    "I'm from Texas. I grew up a Cowboys fan and have been watching this halftime show for years," said Post Malone. "It's a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people."

    The Salvation Army operates more than 7,400 centers across the country providing food, housing, and other services year-round.

    Malone has become a buzzy name at high-profile Dallas events, most recently performing at the 2025 Cattle Baron's Ball.

    In addition, he's collaborated with the Dallas Cowboys on projects such as a Raising Cane's location at 2255 W. Northwest Hwy. that underwent a Post Malone-Dallas Cowboys makeover. In 2023, he collaborated with the Dallas Cowboys on a limited-edition collection of Post Malone x Dallas Cowboys merchandise featuring T-shirts, sweatshirts, hoodies, and shorts.

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