Cowboys Hotel

Luxurious details emerge for Dallas Cowboys headquarters hotel in Frisco

New details have been revealed regarding the Omni Frisco Hotel, the luxury property opening in summer 2017 adjacent to the new Dallas Cowboys World Headquarters.

At a VIP-packed event, Frisco Mayor Maher Maso provided updates on the 300-room hotel with an assemblage that included executives from Omni Hotels & Resorts and the Dallas Cowboys, plus representatives from the Frisco City Council, the Frisco Economic and Community Development Corporations, and the Frisco Convention & Visitors Bureau. Anyone who's anyone in Frisco was there.

The Omni Frisco will serve as a cornerstone of The Star development, which will be anchored by the Dallas Cowboys World Headquarters and The Ford Center. The Cowboys' new headquarters facilities will be home to the entire football operations, including administrative offices, coaches' offices, and the Dallas Cowboys Cheerleaders. The deal was struck in October 2014.

With seating for 12,000, The Ford Center is in a position to be the largest indoor stadium for amateur football in the country. It'll function both as the home venue for Frisco Independent School District (FISD) for events and activities and the practice and training facility for the Cowboys.

Mike Deitemeyer, president of Omni Hotels & Resorts, said that the hotel would honor the history of the Dallas Cowboys and the city of Frisco, with lots of local flavor. The design concept will incorporate the city's motto "Progress in Motion," with a nod to the Dallas Cowboys' history.

The goal is to set a new standard for hotel accommodations in Frisco. "The Star will be a first-of-its-kind destination that brings the Cowboys brand to life," said Dallas Cowboys owner and general manager Jerry Jones.

Hotel attributes
The hotel will be 16 stories tall, with 300 guest rooms and suites. Eateries will include a fine-dining spot, a coffee and wine bar in the lobby, and a rooftop bar and grill. A luxury retail outlet will offer local designers' goods and artwork, including sketches of Cowboys Ring of Honor inductees.

A rooftop pool and deck will be situated on the fourth floor, with room for 300 to 400 guests, plus views of the plaza and The Ford Center. Features include three firepits, cabanas, and a bar and grill.

A key feature will be its viability for meetings and events, with 24,000 square feet of meeting space, inclusive of a 13,000-square-foot ballroom. The Omni and Dallas Cowboys partnership also offers planners and attendees access to additional meetings and exhibit space in The Ford Center, as well as events on the plaza.

The Omni Frisco Hotel's partnership with the Dallas Cowboys is the latest in its expanding collection of properties anchoring multipurpose sports developments. The Omni San Diego Hotel is connected, via skybridge, to Petco Park, home of the Padres, while the Omni Atlanta Hotel at CNN Center connects to the College Football Hall of Fame and Museum.

The Dallas Cowboys broke ground on the property in 2014 on a 90-acre site at the northwest corner of Warren Parkway and the Dallas North Tollway in Frisco. Additional facets of development will include more offices, retail, and restaurants.

A rendering of the lobby of the new Omni Frisco.

Courtesy rendering

A rendering of the lobby of the new Omni Frisco.

hotels dallas-cowboys

Best of the South

Southern Living lauds Hill Country hotspot among best towns in the South

Photo by Steve Rawls

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The famous German Hill Country town of Fredericksburg is getting the spotlight as a must-visit destination in Southern Living's 2026 South's Best Awards.

Fredericksburg claimed the coveted No. 3 spot in the publication's ranking of the Best Small Towns in the South.

The annual awards are determined through third-party online surveys of Southern Living consumers from July 9 to September 9, 2025. Over 17,000 respondents rated their favorite places across the South, the report said.

The top two best small Southern towns were St. Augustine, Florida (No. 1), and St. Simons Island/Golden Isles, Georgia (No. 2).

Specifically, Southern Living gave a nod to Fredericksburg's growth and the recent addition of The Albert Hotel, which opened in 2025. The Albert Hotel was ranked the 10th best new hotel in 2026.

"The city’s premier full-service luxury hotel revives a cluster of 19th-century landmarks, from a historic saloon to a former pharmacy that is now a cafe, deli, and artisan market," the report said. "Alongside the 105 minimalist guest rooms, a holistic spa and a limestone pool provide moments of quiet relaxation."

We all need a relaxing day poolside at the Albert Hotel pool oasis.Photo by Chase Daniels

As the Fredericksburg area grows, Southern Living said, it still maintains its cozy, small-town feel.

"Fredericksburg still wears its German heritage on its sleeve, evident throughout Main Street architecture and a lively cluster of biergartens and long-running seasonal festivals," Southern Living wrote. "Wine lovers will feel particularly at home thanks to more than 100 wineries and tasting rooms scattered throughout town and the surrounding countryside."

It's no wonder Southern Living decided to locate its 2026 Idea House there.

Popular events like the Fredericksburg Food & Wine Festival and locally focused programs like the Texas Hill Country Wineries wine passports draw in crowds from all parts of Texas. The town is about a five-hour drive from downtown Dallas, which makes it a great weekend or spring break escape. North Texas travelers might even spot small patches of bluebonnets during their road trip through the Hill Country.

No matter which route you take, travelers should make a pit stop through another small Texas town called Marble Falls, which is home to one of Southern Living's most legendary Southern restaurants: Blue Bonnet Cafe. According to the report, its longstanding staff members embody the idea of "southern hospitality" every day.

"There’s one real reason the Blue Bonnet Cafe is so widely respected: The folks who run the place have been holding this small-town diner to high standards for years," the report said.

Blue Bonnet Cafe opened in 1929 and was later bought by the Kemper family in 1981, who still own and operate it today. Southern Living recommends ordering one of the blue plate specials, and a slice of pie is a mandatory treat.

"With 15 options — from luxuriously creamy to bright and fruity — you’re guaranteed to find one you’ll love," the report said.

Blue Bonnet Cafe in Marble Falls, Texas Ordering a slice of pie is a requirement, not a suggestion.Blue Bonnet Cafe - Marble Falls, TX/Facebook

The only other Texas destination to earn recognition in Southern Living's annual awards was the iconic Franklin Barbecue in Austin, which was crowned the best barbecue joint in Texas by the publication's readers.

"Fans from around the world queue up for hours to experience the craftsmanship that has made Franklin a barbecue celebrity," the report said. "Flawless prime-grade brisket with a sweet, tangy glaze is still the showstopper here, and it’s accompanied by the quintessential Central Texas lineup of pork ribs, turkey, and jalapeño-Cheddar sausage."

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