Jet setting
Luxury private terminal PS lands at DFW Airport ahead of World Cup

PS Direct service provides a personal greeting and escort to and from the terminal.
Talk about traveling in style. Just in time for this summer’s FIFA World Cup soccer matches in Dallas-Fort Worth, a private, luxury terminal is opening at Dallas Fort Worth International Airport to accommodate well-to-do passengers.
A company called PS (formerly known as The Private Suite) will debut the 12,200-square-foot private, gated terminal on June 1. The terminal, located adjacent to DFW’s corporate aviation facility, will enable travelers to skip the airport’s main terminals, bypassing traditional airport lines in favor of dedicated security and screening.
And to be clear, this is for passengers flying commercial - not those in private jets.
In a release, PS says its facilities are “designed to eliminate the friction at every stage of travel — transforming the journey into a refined and seamless experience, from beginning to end.” The company sells individual and corporate memberships.
The “refined and seamless” PS experience is practically fit for royalty. Guests can choose among two offerings:
- The Salon, a social lounge geared toward solo travelers and small groups. It features a 40-foot bar that pays homage to old-fashioned Southern bars.
- Private lounges, each of which evokes “a deeply personal, homey feel” to support relaxation.
Perks for PS customers include a chef-prepared menu, spa services, and a BMW chauffeur service. The DFW chauffeur service, which will whisk passengers directly from their aircraft to their hotels or homes, is set to launch later this year.

Dallas-based designer Jean Liu created the look of the terminal, which PS says “introduces an elevated, design-forward approach.” The terminal’s textures, colors, materials, and art reflect themes of Western landscapes and cowboy culture.
In one lounge area inside the terminal, warm taupes and tans dominate the walls and round coffee table, while the sofa and flooring feature a generous dusting of charcoal and deep brown. All three chairs are upholstered in a mushroom-tone fabric. The entire palette exudes the feeling of a desert landscape.
Complementing its surroundings, a large piece of bold abstract art hanging on one of the lounge area’s walls incorporates black, cobalt blue, deep red/pink, yellow, and white hues.
“We leaned into the notion of Southern hospitality for this project,” Liu says. “As much as possible, we pushed the envelope to incorporate residential elements — rather than what you’d typically see in a commercial space — to truly make this feel like stepping into someone’s home. PS DFW is designed to be warm, elevated, and welcoming for everyone passing through.”

One of the highlights of The Salon: a mural by Dallas artist Amy Berlin in collaboration with Los Angeles artist Candice Kaye. Made of suitcase liners, maps, vintage text, and other materials in Berlin’s signature paper-collage style, the DFW-inspired textures “meet the energized pulse of global travel, inviting whimsy, retreat and calm,” says PS.
The art installations at PS DFW, curated by Los Angeles-based Creative Art Partners, center on “texture and materiality, balancing expressive abstract works with more subtle references to the tones and warmth of Dallas,” the company says. “Softer narrative pieces are woven throughout, creating moments of contrast and pause.”
The DFW terminal and soon-to-open facilities in Miami and Paris represent the next steps in PS’ plan to open private terminals at every major U.S. airport by 2030. The Los Angeles-based company already operates terminals at Los Angeles International Airport and Atlanta Hartsfield International Airport.
“As we expand, our focus remains on reimagining the airport experience by bringing the privacy, comfort, and personalized service of a five-star hotel into the journey itself,” says Amina Belouizdad Porter, CEO of PS.
PS will surely be a welcome option for some travelers arriving with high-priced tickets to the nine World Cup games being contested in Arlington, June 14-July 14, 2026.
While PS memberships are available, a la cart experiences are offered, as well. According to the website, The Salon begins at $1,295 per person; private suite rate is $4,950 for up to 4 travelers; and PS Direct service is $1,650 per person.

Alteño currently only has one location — the original — in Denver, Colorado, and one more on the way in Charleston, South Carolina.Rending courtesy of 1 Hotels
This rooftop restaurant will serve a Japanese-inspired menu.Rending courtesy of 1 Hotels
This guest bath is spa-like with a dramatic view.Photo by Chase Daniel
The dramatic entrance exemplifies the transitional design from inside the building to nature outside.Rending courtesy of 1 Hotels