Located on the corner of Bennett Avenue, just east of I-75, the restaurant opened at B & F Flats, a new mixed-use development, on December 3.
El Bolero is part of Apheleia Restaurant Group (ARG), which also owns Oak Dallas, Pakpao Thai, Royale Burgers, and Merchant House.
Owner Richard Ellman says that expanding the concept was always part of their plan.
"When we opened our first El Bolero in the Design District in 2015, we knew it was only a matter of time before we expanded," he says. "We are eager for people on the east side of Dallas to learn more about this authentic, regional Mexican concept that draws inspiration for its food and beverages from the diverse regions of Mexico."
The location on Fitzhugh will be the first of the expanding concept to open for breakfast and late night. It will keep long hours, opening for breakfast, lunch, dinner, and a late-night menu, as well as weekend brunch. In other words, all the meals.
During early mornings, ARG envisions the Fitzhugh location to be a neighborhood spot for entrepreneurs, college students, and those who work from home. Breakfast will offer grab-and-go tacos, Mexican coffee, and WiFi.
The main lunch and dinner menu will offer Wagyu tacos, salmon poblano, barbacoa enchiladas, queso fundido, and more.
The brunch menu will feature new food and drink items such as savory churro French toast.
The Fitzhugh location also boasts an upstairs tequila lounge, for which the special late-night menu was conceived. Upstairs will be a place for guests to order a tequila flight, enjoy cocktails, watch sports, and have private parties.
One trusts they'll have better luck than Mamasan, the poke place that opened along the same strip of Fitzhugh in June and closed five months later.
Like the Design District original, the decor at Fitzhugh is funky and bright with mosaic tile of famed Mexican artists, bright yellow bar chairs, mosaic black and white floor tile, and purple velvet chairs, described in the release as perfect for Instagram. They know what's up.