A surf and adventure resort is set to break ground in McKinney: Called Cannon Beach, it's a $200 million project that represents one of the most innovative recreation and entertainment developments, and will break ground at the northeast corner of Stacy Road and SH-121 on December 15.

The 35-acre project will introduce a three-acre surf lagoon, lazy river, mineral hot springs circuit, full-service resort hotel, and a mix of dining, entertainment, and business spaces designed to transform the region’s leisure and tourism landscape.

“We are proud to bring the intersection of lifestyle and adrenaline to McKinney,” says developer Cole Cannon in a release. “In partnership with the City, we’re creating a place where families build indelible memories, visitors explore, and businesses thrive, all centered around a surf experience you won’t find anywhere else in the state.”

At the center of the development will be a resort-style hotel featuring best-in-class accommodations, event and wedding venues, and a sandy beach. Guests will enjoy cabanas and lounge areas with food service, directly connecting them to the surf lagoon and water attractions such as cliff diving and a stationary surf wave. Plans also include a skateboard park, movie theater, bowling alley, health club and indoor recreation facilities.

“This groundbreaking marks an important moment for our city’s future. The project brings new energy to McKinney, supporting growth that provides residents with more activities to enjoy while opening new avenues for local businesses to serve visitors and benefit from the increased activity this destination will attract,” says Mayor Bill Cox.

The development is a partnership between the City of McKinney, the McKinney Economic Development Corporation, and the McKinney Community Development Corporation, which have worked tirelessly to make this project a reality for McKinney. The parties executed development agreements in May 2025 — including infrastructure assistance, tax reimbursements and land acquisition. The first phase could open as soon as mid-2027.