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Stylemaker Winners Revealed

Stylemaker Awards party reveals Dallas' most fashion-fabulous in 2017

Stephanie Allmon Merry
Oct 27, 2017 | 7:48 pm

The click of cameras and clack of stilettos filled Tootsies on October 26 as the most fashionable women and men in Dallas gathered for the 2017 CultureMap Stylemaker Awards Reveal Party.

Themed "Defining Decades of Style," the fourth annual soiree celebrated style icons of the '60s, '70s, '80s, and '90s — Twiggy, Cher, Prince, and Kate Moss. Party-goers dressed for the decade that spoke to their soul, while four different bars, "outfitted" with each of the four style icons, mixed signature cocktails from each decade.

This year’s finalists — Amber LaFrance, Rida Mandavia, Brad Pritchett, Deve Sanford, Yasmeen Tadia, and Molly Tuttle — showed off their styling skills by creating full looks with clothing and accessories from retailers at The Plaza, our Stylemaker Awards partner. Both looks, "red carpet ready" and, in keeping with the theme, "defining decade," were presented on mannequins throughout the store. To reach the finals, the contestants, nominated by the public, were voted through in an online poll.

Before the masses arrived, a panel of four judges assembled and visited each finalist's look, evaluating their use of Plaza retailers, creativity, and execution of the themes. The distinguished jury included Dallas fashion designer Nardos Imam, reality TV personality and entrepreneur Catherine Lowe, philanthropist and executive Lynn McBee, and 2016 Stylemaker Awards readers' choice winner Chris Hite.

Once inside, guests sampled bites from Plaza restaurants True Food Kitchen, Taco Diner, and Sprinkles while visiting checking out the finalists' work. They sipped their decade-themed cocktails featuring signature spirits (Gimlets and Gin Mules with Greenhouse Gin, Harvey Wallbangers with Tower Vodka, and Whiskey Sours with Black Feather Whiskey) and picked up swag bags filled with goodies from Plaza retailers.

Revelers tried makeup looks from different decades courtesy of Benefit Cosmetics — then hit the SmileBooth animated photo booth and style-revealing Truth Booth, shopped a Swoozie's pop-up shop, and purchased Partners Cards. For the first time, proceeds from the reveal party went to The Family Place's Partners Card program. All the while, DJ Blake Ward spun the hottest tunes through the decades — The Police, The Rolling Stones, Journey, even The Spice Girls.

Then, the big moment arrived. CultureMap Dallas Community Manager Lacy Ball introduced the finalists and announced the winners.

The 2017 Readers' Choice title, determined by public voting, went to Amber LaFrance, president and executive publicist for CultureHype, publisher/editor-in-chief of DFW Style Daily, and co-owner of Longhorn Ballroom.

The judges chose Deve Sanford, a fine art consultant, curator, and partner at Dbrand Distribution, as their ultimate Stylemaker. Both winners were whisked away for photo shoots, video interviews, and many congratulations from the crowd.

"I was so surprised to win Reader's Choice," said LaFrance, who was nominated by work colleagues. "The finalists this year were awesome. It's so much more than a style competition to me; it's a chance to celebrate everyone with a quirky sense of style like mine."

Sanford said she was not expecting to win, either.

"When I heard my name announcing that I had won the Style Challenge and was the judges' choice, I was completely shocked," she said. "My fellow Stylemakers really stepped up to the plate and had such amazing, creative looks."

For her "defining decade" look, she chose the '70s because "it was a time period of complete freedom of expression and personal empowerment," she said. "The women's tuxedo, first designed by Yves Saint Laurent in 1966, really emerged and took off during this period and has become an iconic style that women continue to embrace even today."

To put her own touch to the styling of the Balmain ​tuxedo she found at Tootsies, she made her mannequin the ultimate Bond Girl. Her "red carpet" look was inspired by her own red carpet experiences, "my most recent one being at the opening of the Dallas Opera's 61st season last week," she said. "My mannequin wore a breathtaking, structural gown by Nardos and was on her way to see Madame Butterfly. She was all ready with her opera glasses, program, and was surrounded by beautiful Baccarat butterflies that I found at Bachendorf's."

Sanford added that the Stylemakers process helped shine a light on the broad, diverse definition of personal style.

"This entire experience really just reconfirmed my belief that style is truly timeless," she said. "It has nothing to do with trends and is purely a reflection of who you are."

Attendees wore their favorite decade outfits.

Stylemakers
Photo by WJNPHOTO
Attendees wore their favorite decade outfits.
stylemakers
news/fashion
series/stylemaker-awards-2017-dallas

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RIP Bruce

Beloved Dallas hair stylist and salon owner Bruce Osgood dies at 59

Teresa Gubbins
Nov 6, 2026 | 1:30 pm
Bruce Osgood
Photo courtesy of Osgood-O'Neil Salon
Bruce Osgood, RIP

Dallas salon owner and beloved stylist Bruce Osgood, co-founder of the Osgood O'Neil Salon, passed away in early November, according to a November 2 announcement from the salon; he was 59.

Born on August 16, 1967, Osgood was a well-known figure in the Dallas beauty world, known for his transformative haircuts and styling, as well as the relationships he formed with clients.

Osgood was a prodigy who opened his first salon in Indianapolis when he was only 20 years old. In 1998, he and partner Allane O'Neil founded Osgood O'Neil, opening the first salon in Snider Plaza. The salon grew over the years, with four locations at its peak in Dallas' poshest neighborhoods around the Park Cities, including Knox Street, now closed, and Lovers Lane, which is still open along with the original at Snider Plaza.

As a release notes, even as an owner, Bruce never left the floor. He loved working behind the chair, and his clients were the heart of his work.

When asked once what his specialty was, he said, "Making my clients feel their best."

Bruce Osgood Bruce Osgood at his salonPhoto courtesy of Osgood-O'Neil Salon / Instagram

One source of pride was a robust training program consisting of a 3,000-hour apprenticeship program through which he trained more than 175 stylists and colorists, many still behind chairs across the U.S.

"To his clients, he was never just your stylist — he was your friend. To his staff, he was family," said Jennifer Williams, manager of Osgood O'Neil Salon. "That was Bruce: all heart, for every person in his chair and every person beside him."

Bruce is survived by his three daughters, Georgie, Alexandra, and Parker.

A Celebration of Life for Bruce will be held on Friday, November 6, at 6 pm at the Osgood O'Neil Salon Lovers Lane location, at 4320 Lovers Ln. Clients and friends are welcome.

His daughters are helping organize the celebration, and family will gather there, as well. According to the release, the family chose the salon as the venue because of the significance it held in Bruce's life, and in theirs: It is where he built his life's work, surrounded by the clients he and Allane cared for — so many of whom became part of the family's own lives.

In lieu of flowers, the family kindly requests that donations be made in his memory to the VHL Alliance.

deaths
news/fashion
series/stylemaker-awards-2017-dallas
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