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    Coronavirus impact

    Dallas arts groups have lost nearly $100 million during pandemic, report says

    Stephanie Allmon Merry
    Feb 5, 2021 | 4:38 pm
    DSO, concert truck
    Dallas Symphony Orchestra presented concerts via mobile concert truck in late 2020.
    Photo courtesy of The Concert Truck

    The first eight months of the COVID-19 pandemic affected the Dallas nonprofit arts and culture community to the tune of more than $95 million and 1,000 jobs, a sobering new report shows.

    The third survey on the pandemic's impact conducted by a trio of Dallas arts advocacy organizations — The Arts Community Alliance (TACA), Dallas Arts District (DAD), and Dallas Area Cultural Advocacy Coalition (DACAC) — covered the period from March 13, 2020 (initial government-mandated shutdowns) through November 30, 2020. Results were detailed in a February 5 news release.

    In total, the pandemic-related impact for the nonprofit arts community within the city of Dallas reached $95,545,710 in financial losses, including 3,145,209 in lost or deferred attendance, the report showed.

    “The impact of the pandemic on the arts in Dallas — financial, human and cultural — continues to be staggering,” says Terry D. Loftis, president and executive director of the arts funding organization TACA, in the release. “We’re encouraged that our organizations are resilient and finding ways to engage the community. But these losses are not sustainable and no one is expecting a return to normal anytime soon.”

    Seventy groups responded to the most recent survey, but a total of 91 organizations provided economic impact figures across all three surveys the trio conducted in 2020; those losses are aggregated as part of the total economic impact, the report says. Individual artists were not surveyed.

    According to the most recent report, the 2020 closures of museums and performing arts venues caused:

    • Performing arts organizations to cancel or defer 2,088 performances
    • Visual arts organizations to close, collectively, for 2,142 attendance days
    • All groups together to cancel or reschedule 9,725 workshops, classes, and programs

    Many performing arts organizations, such as The Dallas Opera, had to cancel or push back entire seasons into 2022, losing almost two years’ worth of earned revenue.

    According to the release, since the initial shutdowns:

    • 15 arts and cultural facilities have reopened for live, in-person experiences at a reduced capacity.
    • 40 of the respondents said their traditional performance or exhibition space has not been able to reopen.
    • 27 organizations have resumed presenting live, in-person programing.
    • 37 respondents are using virtual platforms or streaming, or are presenting their work in new and alternative spaces, including parking garages, warehouses, storefronts, churches, plazas, parks, and outdoor performance venues.

    Safety was the number one barrier to reopening, the survey showed. Groups said they didn't have the resources, rehearsal space, or blessing of their audiences to reopen safely. "Many of our long-term patrons are 65+ and have firmly stated that they are not interested in attending a live choral performance before a vaccine is widely available," one respondent said.

    Fourteen groups cited union restrictions as their top barrier to reopening. The Actors' Equity Association revoked Firehouse Theatre's status as an Equity producer last fall when a COVID-19 outbreak forced the abrupt shutdown of a production at the Farmers Branch theater.

    For arts organizations that have been able to present live and in-person experiences or virtual, 39 groups say they have been able to generate revenue through admissions or fees — but at lower rates than normal. Most say they have been able to fundraise to make ends meet, even when they can't rely on lavish galas and other large gatherings to do so. Funding from the city has also helped, they say.

    “The fact that the City of Dallas was able to keep the funding for most organizations level with the prior year helps explain why most Dallas arts and cultural organizations have survived,” says Joanna St. Angelo, Sammons Center for the Arts Executive Director, in the release. “The next year will be a challenge, but we are fortunate our city leaders recognize the importance of the arts community to the economy, jobs, tourism and the quality of life in Dallas.”

    Dallas arts groups will continue to innovate to survive in 2021 and beyond, they say. Besides presenting virtual shows, they have taken their performances into unique spaces, such as parking lots, drive-ins, and garages; the Dallas Symphony Orchestra even brought in a mobile concert truck.

    “There is no question our arts community is creative, passionate and resilient, but limited resources only go so far,” says Lily Weiss, executive director of the Dallas Arts District, in the release. “These are small businesses sustaining major revenue and job losses. I worry that many of our organizations are reaching a tipping point. This is going to be a very difficult year.”

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    Season announcement

    Mystic Pizza's Dallas premiere leads new AT&T PAC Broadway season

    Alex Bentley
    Apr 10, 2026 | 1:28 pm
    Mystic Pizza: A New Musical
    Photo courtesy of Lively McCabe Entertainment
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    The 2026-2027 Broadway at the Center season at Dallas' AT&T Performing Arts Center will feature a mixture of new and returning shows, including several recent Tony Award-nominated productions.

    According to a release, the main season will consist of five musicals: Mystic Pizza: A New Musical, Shucked, Beetlejuice, The Who’s Tommy, and The Wiz. All productions take place at Winspear Opera House in downtown Dallas.

    They will be joined by two previously-announced co-productions with Broadway Dallas - The Notebook and Hadestown - as well as TITAS/Dance Unbound co-production, Dance Me - The Music of Leonard Cohen.

    First up will be Dance Me - The Music of Leonard Cohen, a creation inspired by the work of famed Montreal-based poet, artist, and songwriter Leonard Cohen, performed by Ballet Jazz Montreal.

    The homage to the iconic artist evokes the grand cycles of existence in five seasons, as described in Cohen’s deeply reflective music and poems. There will be performances on September 18 and 19, 2026.

    The first theater production will be Mystic Pizza: A New Musical, making its Dallas premiere. It is based on the 1988 rom-com that tells the story of three working-class girls who navigate the complexities of life, love, and family in a small-town pizza joint.

    The score features megahits of the '80s and '90s, including songs originally recorded by Melissa Etheridge, Cyndi Lauper, John Cougar Mellencamp, and more. It will run November 20-22, 2026.

    After the Broadway Dallas co-production of The Notebook, running January 12-24, 2027, the season picks up again with the return of Shucked, which played at the Music Hall at Fair Park in December 2024.

    In the Tony Award-winning comedy, the corn that protects a small community starts to die. The town needs answers. But who will dare to venture beyond the borders of Cob County?

    The Broadway hit, running March 19-21, 2027 is about an unlikely hero, an unscrupulous con artist, and a battle for the heart and soil of a small town.

    Hadestown will follow shortly thereafter, running March 30-April 4, 2027, before the third Broadway Dallas co-production of the season, Beetlejuice, running April 28-May 2, 2027.

    The musical, which previously came to Dallas in early 2024, is based on Tim Burton’s 1988 film and tells the story of Lydia Deetz, a strange and unusual teenager whose whole life changes when she meets a recently deceased couple and a demon with a thing for stripes.

    June 2027 will bring the final two productions of the season, The Who’s Tommy (running June 3-5) and The Wiz (running June 10-13).

    The Who's 1969 rock opera is about the young Tommy Walker whose innate knack for pinball catapults him from reticent adolescent to celebrity savior. It features the anthems “I’m Free,” “See Me, Feel Me,” “Sensation,” and “Pinball Wizard.”

    The Wiz, which just came to Dallas in September 2025, is a groundbreaking twist on The Wizard of Oz that features soul, gospel, rock, and '70s funk that puts Dorothy’s journey to find her place in a contemporary world.

    “This season is designed to welcome both longtime subscribers and new audiences with a lineup that celebrates the full range of Broadway - from high-energy crowd pleasers and reimagined classics to bold contemporary storytelling,” said Warren Tranquada, CEO and President of the AT&T Performing Arts Center, in a statement.

    For the first time in their partnership with Broadway Dallas, Broadway at the Center subscribers will enjoy early access and full subscriber benefits for Beetlejuice through May 1.

    After May 1, all ticket purchases, customer service questions, and support for Beetlejuice will be handled directly by Broadway Dallas.

    The Center offers a flexible subscription package that allows patrons to choose four or five shows from the season lineup, with the option to add or remove shows by contacting the box office directly.

    Subscription package prices range from $150-$660, and sales begin on Monday, April 13, 2026. Packages may be purchased by phone at 214-880-0202, or online at attpac.org/broadway.

    att performing arts centerbeetlejuicebroadway at the centermusicmystic pizzaperforming-artsthe wiztheaterwinspear opera house
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