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    Serious Toys

    Original G.I. Joe prototype could fetch $200,000 at upcoming Dallas auction

    Jonathan Rienstra
    Jul 20, 2013 | 2:30 pm

    Evidence that you may have been right to keep your Star Wars toys in their original boxes while all your friends chipped the paint on Boba Fett’s jet pack: The original 1964 hand-crafted G.I. Joe prototype is expected to fetch $200,000 at a Dallas auction in August.

    The 12-inch-tall figure — constructed of hand-shaped and shaved plastic, hand-sewn fabric, and hand-crafted metal — is one of three rare Joes that will be for sale August 10 at Heritage Auctions in Uptown. It carries a starting bid of $110,000, and it was valued at $200,000 a decade ago when it was first auctioned.

    “There are few more hallowed pop culture artifacts that could come up for auction than this,” said Heritage Auctions' Ed Jaster in a statement.

    The other two Joes are the prototype for the first Air Force G.I. Joe from 1964 and an early production model Navy Joe from 1967 that can talk. Both are estimated at more than $12,500.

    G.I. Joe was the original “action figure” in the mid-’60s after Hasbro introduced the line, believing correctly that young boys would play with dolls if they were marketed correctly.

    And as any child of the ’80s remembers, the line received a drastic makeover in 1982, with a Cold War-inspired back story featuring smaller figures with complex set pieces and the evil terrorist organization Cobra Command.

    The G.I. Joe brand was inducted into the National Toy Hall of Fame in 2004.

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    This Week's Hot Headlines

    Duo of downtown Dallas bars to close this weekend and more top stories

    CultureMap Staff
    Apr 4, 2026 | 10:00 am
    The Mitchell
    The Mitchell
    Farewell to The Mitchell

    Editor's note: The top Dallas news of the week includes the impending closure of two beloved bars. Plus, a billion-dollar development takes root in a booming suburb. Get the details on Dallas' top stories below, then visit our guide to the best Easter weekend events.

    1. 2 longtime side-by-side bars in downtown Dallas to close. Not one, but two watering holes in downtown Dallas are closing in what their co-owner calls a real estate decision.

    2. Dallas' love affair with pizza peaks with 2 pizza festivals on deck. Dallas loves pizza so much right now, there are two festivals to celebrate it. Mark your calendars.

    3. 10 best sandwich shops in Dallas serve deli classics and new favorites. Our 2026 wildcard category in the CultureMap Tastemaker Awards will crown the restaurant that serves Dallas' Best Sandwich. The nominees range from traditional neighborhood delis serving up the classics to newcomers offering fresh and fun twists.

    bread zeppelin Bread Zeppelin combines the sandwich and salad into a crave-worthy combination. Courtesy photo

    4. Portillo's debuts first Chicago hot dog shop inside Dallas city limits. Chicago hot dog chain Portillo's has finally come to Dallas. The fast-casual restaurant concept known for Windy City-style street food debuted March 31 at 13904 Dallas Pkwy.

    5. $1.5 billion development with working farm takes root in booming Anna. The fast-growing Dallas-Fort Worth suburb of Anna, once a small farming community, is poised for even more population growth with the addition of a $1.5 billion master-planned community.

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