Hey, big spenders

Wealthy Dallas suburb boasts the 3rd biggest holiday spenders in U.S.

Christmas shopping, holiday shopping, holiday budgets

They're buying all the presents in Frisco.

Getty Images

Santa and his elves get busier with every passing year, but sometimes even Kris Kringle has to use his black card to get the job done. And according to a new study by Wallethub, Santa's gonna be working overtime to fulfill the orders for residents of Frisco this holiday season.

The personal finance experts have determined Frisco is the U.S. city with the No. 3 biggest holiday spending budget in 2023. Shoppers in the affluent Dallas suburb are expected to spend $3,546 this festive season.

According to the U.S. Census Bureau, Frisco's estimated population of 219,587 had a median household income of $134,210.

This is Frisco's first time in the holiday shopping spotlight.The North Texas city ranked a much lower No. 37 in last year's report with an average spending budget of $2,150. Way to step it up.

The nearby city of Flower Mound is a returnee, but dropped two places from No. 3 last year into No. 5 this year. The average holiday budget for a Flower Mound household is $3,485.

Six other North Texas cities landed in this year's top 100 heftiest holiday budgets:

No. 22 – Allen ($2,964)
No. 30 – Plano ($2,566)
No. 56 – McKinney ($2,165)
No. 67 – Carrollton ($1,928)
No. 77 – Richardson ($1,809)
No. 99 – North Richland Hills ($1,706)

For comparison, WalletHub provided a profile of the average consumer in Dallas. The average consumer is around 33 years old, with a monthly income of $5,450. Their monthly expenses comes out to $4,093 per month (a 1.33 income-to-expenses ratio), and their savings adds up to $13,419.

This landed Dallas at No. 408 out of 558 U.S. cities with an average holiday budge of $943, while Fort Worth landed at No. 356 with a budget of $1,013.

Each year, WalletHub calculates the maximum holiday budget for over 550 U.S. cities "to help consumers avoid post-holiday regret," the website says. The study factors in income, age of the population, and other financial indicators such as debt-to-income ratio, monthly-income-to monthly-expenses ratio, and savings-to-monthly-expenses ratio.

Shoppers will have to keep a closer eye on their bank accounts this year while they search for the best gifts for their loved ones. Many consumers are running out of savings accumulated during the height of the COVID-19 pandemic, according to Yao Jin, an associate professor of supply chain management at Miami University.

To combat overspending, Jin suggests setting hard budgets based on personal financial circumstances and develop a list of "must haves" rather than "nice to haves."

"Holiday times are festive, and retailers know that festivities can boost mood and lead to a propensity to overspend," he said in the Wallethub report. "In fact, that is also why retailers tend to have more generous return policies to both alleviate concerns of unwanted gifts and buyer’s remorse. The key to avoiding holiday overspending is for consumers to take the emotions out of the decision, to the extent possible."

Other Texas cities that made it in the top 100 include:

No. 10 – The Woodlands ($3,316)
No. 14 – Sugar Land ($3,210)
No. 31 – Pearland ($2,566)
No. 34 – Missouri City ($2,517)
No. 44 – Cedar Park ($2,354)
No. 71 – Austin ($1,877)
No. 95 – League City ($1,733)

The report and its methodology can be found on wallethub.com.

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population explosion

7 booming Dallas neighbors see biggest population growth in U.S.

City of Denton, TX - City Hall/Facebook

Denton had the biggest population growth rate in Dallas-Fort Worth from 2022 to 2023.

Denton, Mansfield, McKinney, and more North Texas cities are among the fastest-growing places in the country, according to a new population growth study by SmartAsset.

The report, "These Cities Saw the Largest Growth in Population – 2024 Study," examined U.S. Census population estimates for 2023, 2022, and 2018 to determine one-year and five-year population changes for 610 U.S. cities with populations of at least 65,000 residents in 2023 (where the most recent data was available).

Silver Spring, Maryland had the No. 1 biggest population boom nationwide from 2022 to 2023, SmartAsset found. The Washington, D.C. suburb grew 12.86 percent year-over-year, bringing the city's total population from 75,313 to 84,996 residents in 2023.

Denton took the lead over all other Dallas-Fort Worth cities with the 16th-largest one-year population growth rate in the U.S., at 5.32 percent. Denton gained over 8,000 residents from 2022 to 2023, bringing the city's total population to 158,361 in 2023.

This should come as no surprise to those who already live in Denton, who may know their hometown was ranked one of the safest suburbs in America.

Mansfield trailed close behind with a 4.16 percent increase in population during that same period, which landed it the No. 26 spot in the one-year population change analysis. The city gained 3,189 new residents in that time, adding up to a total population of 79,775 residents in 2023.

McKinney appeared farther down the list as No. 49 with just a 2.89 percent one-year growth rate from 2022 to 2023, and a total population of 213,504 residents.

Only four other Dallas-Fort Worth cities appeared in the top 100 fastest growing cities in the U.S. from 2022 to 2023:

No. 61 – Frisco (2.48 percent increase)
No. 72 – Rowlett (2.48 percent)
No. 73 – Lewisville (2.17 percent)
No. 99 – Flower Mound (1.73 percent)

The report suggested major population shifts in communities like Denton or Mansfield can result in "a variety of interwoven economic and social impacts."

"The magnitude of the population change can affect demand for businesses and services, which in turn may impact costs – or even the availability of such amenities," the report's author wrote. "Similarly, the relative age of the population can determine the strength or weakness of the local job market, as well as have an impact on local culture, economic trajectory, tax base and more."

Fast-growing cities elsewhere in Texas
Texas cities dominated the top 10 list of cities where population grew the most from 2022 to 2023.

New Braunfels, a San Antonio suburb, ranked No. 2 nationally with an 12.49 percent one-year population boom, and a 29.68 percent growth rate from 2018 to 2023. The city gained 12,318 new residents in that time, adding up to a total population of 110,961 residents in 2023.

Just two spots behind New Braunfels is the North Austin suburb of Georgetown (No. 4), which grew 11.34 percent to 96,317 residents in 2023. According to the report's five-year population change analysis, Georgetown ranked seventh with a 29.85 percent growth rate.

The Houston suburbs of Atascocita and Conroe ranked No. 5 and No. 9, respectively. Atascocita's total population grew to 119,502 residents in 2023, which represented a 11.03 percent growth rate from 2022, and a whopping 38.56 percent population increase since 2018. Conroe's 6.73 percent one-year population increase paled in comparison, but the city grew 23.49 percent during the five-year period from 2018 to 2023.

The top 10 U.S. cities where population grew the most from 2022 to 2023 are:

No. 1 – Silver Spring, Maryland
No. 2 – New Braunfels, Texas
No. 3 – Glen Burnie, Maryland
No. 4 – Georgetown, Texas
No. 5 – Atascocita, Texas
No. 6 – Pine Hills, Florida
No. 7 – Elgin, Illinois
No. 8 – Lehi, Utah
No. 9 – Conroe, Texas
No. 10 – Dale City, Virginia

population growth reports smartasset dallas fort worth denton suburbs mansfield