Esports Now

Dallas Cowboys' Jerry Jones masters esports with new gaming acquisition

Dallas Cowboys' Jerry Jones masters esports with new game acquisition

Complexity videogame
Esports is the new game in town. Photo courtesy of Red Bull

Dallas Cowboys owner Jerry Jones and investor John Goff are making their entrance into the global esports industry with the acquisition of Complexity Gaming, an iconic esports organization that was founded in 2003.

Owned and operated by industry veterans Jason Lake and Jason Bass, Complexity has been a mainstay of the esports space since its formation, and has won over 130 championships in 26 different competitive titles.

Jones says in a release that the growth in professional gaming is "incredibly significant." Goff, who is chairman of Goff Capital and Crescent Real Estate, points to the big numbers.

"Esports are a $700 million industry growing over 40 percent annually for the foreseeable future with viewership numbers surpassing many major, traditional sports," he says. "Acquiring an iconic organization in partnership with the owners of the most valuable sports franchise in the world made for an ideal investment partnership. The sponsorship and marketing might of the Jones family and character and tenacity of Jason Lake are second to none. We could not be more excited to be a part of such a collection of talent."

For Complexity, it represents a relocation to Texas. Complexity will be centralized at The Star, home of the Dallas Cowboys World Headquarters in Frisco, where it will begin immediate construction of a state-of-the-art operations center and global headquarters including offices, production studios, and industry leading training facilities.

With The Star as home turf, Complexity players will have access to the premier training, athletic development, and sports medicine services of any esports athletes in the world.

Lake hints that more is coming, stating, "We are taking esports to another level and can’t wait to share more exciting news and details with our fans in the near future."