A unique new golfing facility coming to Frisco just broke ground: Called The Bays at Frisco, it's a new golf resort, situated between PGA Parkway and US Highway 380, that will combine real golf with technology for an immersive experience. It's set to open in late 2025.

The Bays at Frisco will be a social and entertainment hub that blends the traditional sport with modern technology. It'll consist of a four-story, 100,000-square-foot golf lab and suites equipped with real golf equipment and technology, accompanied by a restaurant, bar, and onsite boutique hotel.

Participants of all ages and levels, from avid golfers to novices, can play across golf hitting bays and a 25,000-square-foot putting green.

It will also include a Golf Lab fitting center — an exclusive experience in partnership with TaylorMade and only the third TaylorMade fitting center in the U.S., where guests can order custom clubs and watch as they are made onsite. The Bays guests will have full access to TaylorMade clubs and use true TaylorMade balls.

“The rise of golf post-pandemic has soared as more flock to the outdoors for exercise, so we wanted to create an entertainment venue that includes various professional golf brands that will draw golfers of all levels over and over again,” says The Bays founder James Meese in a statement. “The makeup of golfers has changed and grown into new cultures, and we are inspired to serve all audiences of North Texas who take an interest in golf.”

Restaurant and hotel
Non-golfers can dine at the restaurant, which will be outfitted with a 100-foot-wide video wall while it serves "upscale menu options." What those options are, they do not say, but we have until late 2025 to find out.

A 12,000-square-foot private membership club will be on the third and fourth floors, plus corporate suites and event space.

The venue will also include a 19-key boutique hotel on the third and fourth floors with suites, each with its own private hitting bay, and one- and two-bedroom rooms. Executive suites will be available for corporate events or office retreats. The boutique hotel will feature a rooftop pool with cabanas for guests.

The Bays chose Frisco as the site for its first location, as it has become such a major golf center, with PGA Frisco, the PGA of America headquarters, two 18-hole championship courses, a 510-room Omni Resort, a 30-acre practice facility, a performance center, and a modern clubhouse.