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from tiktok to SXSW

TikTok foodie and Dallasite Keith Lee will be featured speaker at SXSW

Amber Heckler
Feb 12, 2025 | 2:48 pm
Keith Lee

Keith Lee is adding onto his entrepreneurship empire with a featured session at SXSW.

Keith Lee - Facebook

Viral TikTok sensation Keith Lee is beefing up his entrepreneurship empire with a featured session at Austin's South by Southwest (SXSW) festival in March.

SXSW is already several announcements deep into its conference lineup, which includes regular sessions called featured sessions, as well as daily keynotes that usually feature especially influential speakers in larger formats.

But Lee's promises to be a standout. His featured session, called "Mastering the Art of Influencer Entrepreneurship," will give an inside look at how everyday media is no longer primarily being produced by "powerful entities," but by thousands of regular people thanks to the rise of the "Creator Economy."

And who better to demonstrate that than Lee, who has built his social media empire based off his 16-million-follower TikTok account where he gives honest reviews of small local restaurants in food-scene-driven cities all over the country. His reviews have resulted in surges of customer traffic, which is known as the "Keith Lee Effect."

According to the session description, Lee will join UK-based Digital Voices founder and CEO Jennifer Quigley-Jones to discuss the many ways content creators "can strategically use customer insights, innovative marketing techniques, and AI technology to fuel business growth."

This is a big achievement for Lee, who has come a long way from reviewing local Dallas-Fort Worth restaurants and buzzy Texas State Fair food. In fact, he enjoyed Texas foodie culture so much, he packed up and relocated from Las Vegas to Dallas.

He has previously touted the benefits of artificial intelligence with a Microsoft partnership to show how the tech company's AI products could help small Black-owned restaurants deal with business surges.

Keith Lee's "Mastering the Art of Influencer Entrepreneurship" featured session will take place on March 7 from 2:30 to 3:30 pm.

keith lee dallas austin sxsw
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Movie Review

Spanish film La Bola Negra showcases unique slice of gay history

Alex Bentley
Oct 30, 2026 | 10:15 am
Miguel Bernardeau and Guitarricadelafuente in La Bola Negra
Photo by Carla Oset/Netflix
Miguel Bernardeau and Guitarricadelafuente in La Bola Negra.

For a long time — too long — gay characters in movies tended to appear as either side characters with no real stories or as tragic figures who were usually unable to express their true selves for fear of what the world at large would think. That has changed in recent years, but the remnants of the past can still haunt, as the new film La Bola Negra demonstrates.

The film takes shape in storylines involving three different men: Carlos (Milo Quifes), a young man in Granada, Spain in 1932 who wants to join an exclusive casino (aka social club); Sebastián (Guitarricadelafuente), who unwillingly joins the military during the Spanish Civil War in 1937, only to have desires aroused in him when he’s asked to guard an enemy detainee; and Alberto (Carlos González), an out gay man in 2017 whose inheritance from his recently-deceased grandfather opens up a world he knew nothing about.

The film goes back and forth between each man, detailing how they handle their individual situations and the complications that arise in their individual lives. Along the way their stories are deepened through people they meet who either welcome them with open arms or shun them for various reasons. While tragedy bonds their stories, so too does hope, resistance, and love.

Co-director/co-writers Javier Calvo and Javier Ambrossi, along with co-writer Alberto Conejero, have expanded Conejero’s play, La Piedra Oscura, which was inspired by Federico Garcia Lorca’s unfinished play, La Bola Negra. Lorca, who was killed during the Spanish Civil War, had only finished four pages of the work, his first to feature an openly gay protagonist. It’s clear there’s a desire by the filmmakers to honor the legacy of Lorca as both a playwright and a gay man, and the seriousness of their pursuit is evident throughout the film’s 160 minutes.

Calvo and Ambrossi do little handholding to guide viewers through the three distinct stories, an approach that mostly works but occasionally leads to confusion, especially as more characters are added to the equation. None of the stories are overly complicated, but they take their time with each, making the long film feel even longer. Only Alberto’s story contains any kind of development that might be considered surprising, making it tough to fully engage with the other two.

Where the film does come alive is when it brings in two well-known actors for brief-but-fascinating stints. Penélope Cruz plays Nené Romero, a singer who entertains the troops and further expands Sebastián’s mind. Glenn Close pops up as Isabelle Durand, a scholar of Lorca who helps Alberto with a unique discovery he makes in his inheritance. Both actors bring up the level of the film significantly through their performances.

Quifes, Guitarricadelafuente (the stage name of Spanish singer Álvaro Lafuente Calvo, no relation to Javier), and González all put in good work in their roles, even if none are overly engaging. They are often overshadowed by supporting actors like Cruz and Close, as well as Miguel Bernardeau as Rafael Rodríguez Rapún, the captured soldier; Julio Torres as Alberto’s partner, and Alberto Cortés as Lorca, who brings a symmetry to the film as a whole.

La Bola Negra — which means “the black ball,” represented both literally and figuratively in the film — is an ambitious film that becomes a slight victim of its filmmakers’ aspirations. Although each of the three stories contain interesting elements, a strong emotional connection is lacking overall despite good-to-great performances.

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La Bola Negra is now playing in select theaters; it debuts on Netflix on December 2.

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