The Dutton family drama has come to Texas again - this time, off screen.

According to a February 6 report by Deadline, Matthew McConaughey is in talks with Taylor Sheridan for a Yellowstone spinoff. Neither the Austin-based actor nor the Weatherford-based series creator has confirmed the report, but Deadline typically gets its Yellowstone scoops right.

Exactly WHY McConaughey may enter the Yellowstone world, however, has whipped media and fans into a frenzy. Deadline says it "understands" that Sheridan will end the show after this season due to scheduling conflicts with star Kevin Costner. Costner just won a Golden Globe for his portrayal of family patriarch John Dutton but also is directing and starring in the Western series Horizon.

"For the second batch of episodes of the current, fifth season of Yellowstone, the actor ... only wanted to spend a week shooting," the magazine says. "This has been a source of frustration for Sheridan and it is understood to be causing morale problems for the other stars of the show."

Deadline's sources tell them that Paramount Network has declined Costner’s most recent proposal and "instead has made the decision to move on to the other show."

Enter McConaughey, the cowboy-hatted hero, riding in on his horse to save the day. Sheridan will write McConaughey in as the star of the new franchise; they're in negotiations now, reports say.

In response to Deadline's reporting, Paramount Network issued a "hold your horses" statement: "We have no news to report," they say. "Kevin Costner is a big part of Yellowstone and we hope that’s the case for a long time to come. Thanks to the brilliant mind of Taylor Sheridan, we are always working on franchise expansions of this incredible world he has built. Matthew McConaughey is a phenomenal talent with whom we’d love to partner."

It's not known where the McConaughey-led series would be set, or where it would be filmed.

North Texans, of course, will vote for North Texas.

DFW is already the home of Taylor Sheridan’s upcoming Paramount+ limited series about Bass Reeves, the once-enslaved man who became a famed federal marshal; the series is reportedly filming in Waxahachie later this month. Sheridan's Yellowstone prequel 1883 also was shot in Fort Worth.

Texas, as a whole, is home to five of the top 25 best cities for filmmakers, according to MovieMaker Magazine.