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The CultureMap Interview

Bluemercury CEO explains why she chose Dallas and local expansion plans

Catherine Cody
May 22, 2015 | 10:34 am

Bluemercury, a luxury, one-stop beauty shop, debuted its first Texas location in Highland Park Village on May 19. With more than 90 skincare and cosmetics brands — including big names like Laura Mercier and Nars and proprietary line M-61 — and an extensive menu of spa services, it is certain to be a hit with Dallas’ most discerning beauty buyers.

Founder and CEO Marla Malcolm Beck was in town to celebrate the opening, so we visited with her about how she turned a hobby into a career, why Dallas has always been in her sights and her expansion plans for Bluemercury (hint: Southlake Town Center in the fall).

CultureMap: Did you always know you wanted to be involved in the beauty industry?

Marla Malcolm Beck: I didn’t. I have always been a beauty junkie. I used to drive 30 miles to get a specific lipstick. I would go into Henri Bendel in New York to get MAC lipstick because that was the only place you could find it.

I don’t know how I even knew it was there — this was before the Internet — so it was really a hobby that became a business. Making your passion into a business: That’s what we look for in the brands we carry.

CM: How do you select new brands?

MMB: It’s a little bit like venture capital, really, looking for that point of difference. We like finding entrepreneurs who are passionate about what they are creating. We don’t just look at the product; we look at where they are headed.

Francois Nars [NARS Cosmetics] was working out of a room when I met him. When we first picked up Fresh, they only had a line of limited soaps. It’s just not just about the product; it’s about the person behind the line.

CM: What makes Bluemercury stores special?

MMB: People want convenience, to pull up out front, stop in for what they need and go. When you walk into one of our stores, our salespeople know everything about every line. You don’t have to go from one counter to another.

CM: Why did you select Highland Park Village as your first Texas location?

MMB: I visited Highland Park for the first time when I was in Dallas with some HBS [Harvard Business School] friends. We came to Highland Park Village to do some shopping and have coffee. It was such a unique place, so I’ve always known we eventually wanted to be here.

CM: What do you think differentiates the Highland Park Village shopper?

MMB: Shopping has become much more a part of a lifestyle, and I think the women in Highland Park Village really embody that. She’s not just here to shop. She may be here having lunch, hanging out with a friend; she may live close by. She wants somewhere easy and convenient to stop in and pick up what she needs.

CM: Do you have plans for additional Texas stores?

MMB: Yes —Texas women love their beauty products! We are opening in Southlake in the fall, and then Houston.

---

Bluemercury is hosting a public grand opening celebration on Saturday, May 30, 10 am-7 pm, with cupcakes, makeovers and mini-facials. The first 100 attendees get a deluxe gift bag.

Bluemercury founder and CEO Marla Malcolm Beck.

Marla Beck Bluemercury
Photo courtesy of Bluemercury
Bluemercury founder and CEO Marla Malcolm Beck.
unspecified
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Go Pink

Dallas' eco-friendly Pink Pedi polishes up new Bishop Arts nail salon

Christina Hughes Babb
Oct 1, 2026 | 2:30 pm
Pink Pedi
Photo courtesy of Pink Pedi
Oak Cliff's clean green Pink Pedi will host grand opening party this month.

A popular place for procuring pastel fingers and toes has quietly moved its flagship store into Oak Cliff's Bishop Arts District: Pink Pedi, a nail salon known for its ecologically sound “dazzle dry” gel-polish alternative, has moved into 250 N. Bishop Ave. 150, formerly Le Fruit salon.

The salon, which soft opened over the summer, will host a grand opening on Saturday, October 10. The celebration will also honor the company’s 10-year anniversary.

Dallas local Lucy Dang founded the first Pink Pedi in 2017 at the Sylvan 30 complex at I-30 and Sylvan. Promoting itself as one of Dallas’ greenest and cleanest salons, Pink Pedi operates free of ammonia, formaldehyde, and other harsh chemicals that give nail salons that distinctive and potent smell. Instead, its polishes and other products are made from scratch using essential oils and food-grade ingredients, making the store a safe space for pregnant women or anyone sensitive to stringent scents.

The relocation of the flagship store from Sylvan to Bishop Arts represents both growth as a business and a personal homecoming, Dang says in a press release.

"This neighborhood has been woven into some of the most meaningful moments of my life," she notes. "My husband Brandon and I had our first date at Eno's, and years later, we were married at Emporium Pies. I've always been drawn to the creativity, energy, and entrepreneurial spirit of this community. It feels like home, and bringing Pink Pedi here feels like exactly where we're meant to be."

Lucy Dang Pink Pedi Dang opened a salon on Bishop Avenue, a few doors down from the pie shop where she and her husband were married. Photo courtesy Pink Pedi

Dang has gained a loyal client list by placing top priority on elevated and personal service and healthier practices, from the tool-cleaning process to ingredients used in polishes. She opened a second location at 3510 Ross Avenue, Suite 120 in East Dallas in 2023.

"What I want new customers to understand is that we care about people far beyond skin deep. We've never viewed our relationships as transactional," Dang says in the release. "Hospitality, genuine connection, and long-term care have always been at the center of everything we do."

She adds that Pink Pedi has become a place where women meet, interact, and build friendships; because they're all pampering their feet, she calls it a "sole sisterhood." In addition to manicures and pedicures, Dang is building her Lucy Dang Beauty brand of products — including fragrance, press-on nails, and a number of items she's still developing — which will be sold in her shops.

Principals at Exxir Hospitality, the real estate development and design group that owns much of the property along North Bishop, say in a release that Pink Pedi is a natural addition to the street's assortment of "meaningful destinations."

"Lucy Dang has built one of Dallas' most respected beauty brands and helped lead the conversation around clean beauty long before it became mainstream," Exxir Vice President Brandon Bell says.

Guests at the free grand opening and anniversary event are encouraged to wear pink — and their favorite open-toed shoes. Dang will serve up homemade pastries baked with ingredients in line with Pedi Pink's promise to keep things clean.

The Sole Sisters Decade in Pink celebration is 6:30-9 pm October 10 at the new Bishop Arts location.

pink pedi manicure pedicure self-care wellness studio openings nail salon bishop arts
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