Designer News

Designer Billy Reid returns to Dallas to open store where it all started

Designer Billy Reid returns to Dallas to open store where it started

Billy Reid Shops at Clearfork
The design of his new store will be similar to his Fort Worth shop (pictured), which opened in 2019. Photo courtesy of Billy Reid

A designer whom Dallas has always loved has come back to town: Billy Reid, the Alabama-based fashion designer noted for his Southern gentleman charm and designs, is returning to Dallas, with a shop he'll be opening in NorthPark Center.

The store will be located in #1706, most recently occupied by a kids' clothing store called Peek Kids. According to a release, it'll open October 8, and will sell both men's and women's clothes.

Billy Reid is known for clothing and accessories crafted with high-quality fabrics, unexpected detailing, and careful consideration given to every button, thread, and stitch.

He calls his style "broken-in luxury" — classic styles made from premium fabrics, with unique accents and Southern influence. Think: quilted jackets, cashmere tees and sweaters, plaid shirts, peacoats, corduroys, and more. Prices range from $58 for a signature stripe bandana to $2,500 for a leather moto jacket.

This will be Reid's 14th store in the U.S. and third in Texas, joining locations in Austin and Fort Worth, which opened at the Shops at Clearfork in November 2019.

Reid says he's coming back to where it all started.

"Opening our upcoming NorthPark shop in Dallas puts us back to where our retail journey began," Reid says. "It was our first location and where we started to build our business and a loyal customer base in the market. NorthPark continues to be one of the premiere shopping destinations in the country and we can't wait to be a part of it and rekindle many friendships."

Designed by Dallas architect David Droese, the Northpark store is 1,865 square feet and features antique apothecary cabinets, reclaimed oak shelving, brass fixtures, a large seating area, concrete countertops, and a gallery wall of artwork.

Reid draws inspiration from the South and his childhood growing up in Amite, Louisiana, where he worked as a young man in his mother's clothing boutique. He's the recipient of four CFDA Awards.


Stephanie Allmon Merry contributed to this story.