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    Pop up time

    Victory Park in downtown Dallas jumps on popups with limited-run boutique

    Teresa Gubbins
    Oct 20, 2017 | 9:02 am
    Victory Park redo
    Victory Park welcomes its very first pop-up store.
    Photo courtesy of Victory Park

    One of shopping's biggest trends has hit Victory Park in downtown Dallas, as the district welcomes its first pop-up retailer, the Dallas-based online brand OETL Co. Founded by Argentina-born, Italy-raised Gisela Borghi-Hocker, OETL Co. stands for Ora et Labora, and features clothes, jewelry, leather goods, and home accessories, handmade by artisans in Italy and Argentina and sourced by Gisela herself.

     

    "At its core, OETL Co. is about preserving global artisanship and bringing it into people's daily life," she says. "There are so many designers and artists around the world who are creating incredible wares, using traditional techniques. The resulting products are each a unique work of art with a soul and a story."

     

    OETL is a pop-up veteran, having popped up in other towns including Houston in spring 2017. The physical pop-up at Victory Park allows for interaction with customers, wherein staff can personally share the story of each product and celebrate the artisans.

     

    Gisela launched her online store OETL in 2015 to introduce luxury products, time-tested techniques, and traditional materials of her Italian and Argentinian heritage. OETL Co.'s products are all hand-selected by Gisela and made by designers and artisans that she has met and befriended throughout her travels. The selection includes this trippy necklace made of paper strips.

     

    The OETL Co. pop-up also features collaborations with other local brands. Hours are Monday-Saturday from 10 am-6 pm. It runs through October 31 at 2404 Victory Park Ln.

     

    As Victory Park’s first pop-up, OETL Co. marks another milestone in the district redevelopment led by owner Estein USA and retail partner Trademark Property Co. As part of these transformation efforts, Victory is undergoing a remerchandising, adding 85,000 square feet of new retail space, and making key district enhancements to evolve into a more authentic urban neighborhood.

     

    Trademark CEO Terry Montesi says they want Victory Park to be the kind of place where people come to discover something new. "Public art, pop-ups, and unique brands like OETL Co. expose Victory Park tenants, residents, and visitors to fresh, emerging ideas and offer a platform for entrepreneurs and artists to showcase their concepts and craft," he says in a release.

     

    A public art program includes five vibrant murals by local artist Lesli Marshall; an eight-foot steel sculpture in the "V-sign hand gesture by California-based artist Nathan Mabry; and additional pieces rolling out in the coming months, including a large sculpture by Las Vegas artist Tim Bavington, set to be installed this fall near the W Dallas – Victory Hotel.

     
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    news/fashion
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    Shopping News

    Galleria Dallas unwraps 7 new restaurants and shops

    Teresa Gubbins
    Jun 25, 2025 | 11:37 am
    Alo
    Alo
    Alo

    Big things are happening at Galleria Dallas, the North Dallas mall, which has tidings of seven new stores and restaurants — and that's in addition to the looming arrival of Netflix House Dallas, the entertainment experience from and about Netflix.

    Time for a list:

    Alo
    Wellness brand featuring studio-to-street clothing for women and men, athletic gear, and skincare products is opening in the Level 1 space next to Sephora. Founded in Los Angeles in 2007, the name ALO is an acronym for "Air, Land, and Ocean. They're known for best-selling leggings, speaking to shoppers who practice yoga, pilates, court sports, running, training, and lounging. Opening late fall

    Portland Leather Goods
    Purveyor of simply designed, affordable bags, wallets, and other accessories will open on Level 2 near Aldo. They say that they source their leather from the beef industry, using hides tanned in facilities known for eco-friendly practices. Merchandise will include handbags, backpacks, wallets, makeup bags, dopp kits and more. Opening summer

    Westin Galleria Dallas
    Hotel has redesigned its lobby with a new restaurant, coffee bar, and cocktail bar:

    • Tailored Restaurant serves lunch and dinner from 11 am-11 pm daily, until midnight on Friday-Saturday
    • The Coffee Bar at Tailored, brewing Starbucks coffee and serving pastries, starting at 6 am weekdays and 6:30 am weekends in a convenient, stylish seting
    • The Bar at Tailored, serving cocktails, aromatic infusions, and wine in a refined setting

    The Westin Galleria Dallas is already home to the Second Floor Regionally Inspired Kitchen, now serving breakfast daily.

    The Holiday Décor Boutique
    Opening its first brick-and-mortar location at Galleria Dallas on Level 1 near Lucky Brand Jeans, with décor for all seasons, gifts, household accents, balloons, and pool accessories. Opening late summer

    ShareTea
    Chain known for authentic Taiwanese bubble tea was founded in Taipei in 1992 and has more than 450 locations in a new space on Rink Level next to Woops! They make their drinks from high-quality tea leaves and select ingredients shipped from Taiwan. Now open

    Relocations

    Gameday Connexion
    Premier sports memorabilia company in the Southwest specializes in sports autographs, custom framing, and public appearances for athletes, will move to a new space on Level 3, next to Candyland. Opening late summer

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