Gwyneth Paltrow has a thing for Dallas. She has chosen the city as one of just three places to open a 2018 holiday pop-up boutique for her modern lifestyle brand, Goop. Goop Gift will launch November 15 at Highland Park Village.
According to a release, the pop-up shop will "translate Goop’s coveted gift guide into a tangible, shoppable experience," and will serve as a one-stop holiday gifting destination.
The award-winning actress and "it's all good" goddess will present gifts in multiple categories, including apparel, beauty, home, and experiences. The store will also offer select personalization, gift wrapping, hand calligraphy, and delivery.
Goop Gift will reflect the gift guide’s 12 categories, including The Traveler, The Host, and The Lover. And new for this season, The One-Step-Aheader, for the newest trends; and The One and Only, for higher-end luxury items from jewelry and handbags to personal gifts.
Goop-approved favorites will also feature a range of designers from all over the world, such as the Soma Hot & Cold Brew Bottle and Casey Zabala Wanderer’s Tarot Card Deck.
Other collaborations available exclusively are the Goop x GreenPan two-piece frypan set, the Goop x Oso & Me Lounge Set, and the Goop x Cinnamon Projects Incense Set, among many others.
For the first time, the release says, Goop will feature Made by Google products to bring a new level of technology to the pop-up shop. Select tech products, like Google Home, will be available at the pop-up.
In addition, jewelry and home designer Kendra Scott will offer a selection of classic décor pieces, as well as an interactive jewelry bar for one week starting on December 4. Festive cocktails will even be served on select days to keep things merry.
No word yet of any personal appearances by Paltrow. In 2014, she nearly shut down Highland Park Village with an appearance at the launch of her Goop pop-up shop. And for those who managed to miss that, she launched a second shop within Nordstrom at NorthPark that was equally as successful in 2017.
The only other cities getting Goop Gift holiday pop-up shops this year are San Francisco and Manhasset, New York.
Goop Gift will be open November 15-December 24 at 70 Highland Park Village.