Casual youthful shop from Houston goes forth to Dallas' West Village
A youthful Houston fashion concept has expanded to Dallas: Forth & Nomad, a fashion and lifestyle brand that sells clothes and home goods, has opened a storefront in the currently very buzzy West Village, at 3699 McKinney Ave. #317C, a space previously occupied Paw Tracker pet supply store.
They'll host a grand opening on Small Business Saturday, November 25, but will begin their low-key soft opening on Saturday, November 18 from 11 am-7 pm.
West Village is the first store in Dallas as well as the first outside Houston, where it was founded in 2019 by Morgan Sommer, who quit the corporate world to open a small 500-square-foot storefront. It has since grown into a 4000-square-foot location that houses the brand today.
She runs the company with her husband, Andy Sommer.
“It’s similar to Goop in that we are a lifestyle brand built around mindful consumption, with timeless quality goods that are meant to live with you and grow with you,” Andy says. “My wife picks out everything in the store and we stand by the quality."
Forth & Nomad offers a variety of women’s clothing and jewelry, as well as a skincare line and an eclectic mix of accessories and home décor items. Best-sellers on their website include a Mother of Pearl Initial Gold Necklace, a puffy mini tote bag, and a variety of tops ranging from tube to tank.
“There’s nothing in our store that you will find on Amazon or anything like that,” Andy says.
The vibe is youthful with non-designer prices. There are jeans and oversized sweaters for $150 each and a pair of gold-tone earrings for $44.
Forth & Nomad’s flagship store in Houston now includes hundreds of brands, complimentary personal styling services, as well as a craft coffee shop and custom candle bar.
The Sommers hope to one day bring these additional concepts to the West Village store.
“We looked for the right space for over a year and a half,” Andy said. “One thing we really liked about the West Village was the walkability of it. Plus, there are many of the same tenants in the Heights that are also nearby in the West Village, so it just felt like home already.”