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    Skin-deep news

    Affordable facial spa hits its heyday with 2 new Dallas-area locations

    Stephanie Allmon Merry
    Sep 7, 2023 | 12:38 pm
    Heyday

    Two more Heyday locations are on the way to DFW.

    Photo courtesy of Heyday

    A fast-growing facial and skincare shop from New York is in expansion mode around Dallas-Fort Worth: Heyday is opening two new locations this fall, in Preston Hollow and Legacy West.

    They're the third and fourth Dallas-Fort Worth locations of the "more affordable and accessible" facial spa to debut in the past 10 months, following shops in Knox-Henderson and Southlake.

    First up is Preston Hollow, in the Preston Oaks shopping center, at 10720 Preston Rd. #1001, Dallas. According to a release, the shop will soft open on Wednesday, September 20. As a special grand opening deal, they're offering facials for $65 if booked by September 19 for appointments between September 20 and October 4.

    Then comes Legacy West, opening Wednesday, October 4. It'll settle in next to Legacy Hall, at 5901 Winthrop St. Suite K120, Plano. They're also offering an opening deal, but it's not quite the discount that lucky Preston Hollow gets. "To celebrate the opening, first time facials at the Legacy West shop will be available for $79 for a limited time, and can be booked at this link," says the release.

    Heyday's 50-minute facials typically run $135. They keep things more affordable and simpler than at luxury spas by providing just one type of facial that gets tailored to each client. To be clear, it's not a med spa - no fillers or laser lipo being done here.

    All facials include a thorough skin analysis by a trained esthetician, who customizes treatments with services like exfoliation, masks, extractions, and facial massage, then offers a personalized regimen that guests can replicate at home with the same products and brands available for purchase in-store and online.

    Optional facial enhancements include Gua Sha, microdermabrasion, LED light therapy, professional peels, microcurrent, and hydration infusion.

    As Heyday's goal is to “take the facial out of the spa and into your life,” they also make the experience less fussy than at posh day spas: treatments are performed in semi-private rooms, and guests do not undress into a robe, making it easier to fit facials into everyday schedules, they say.

    Their front-of-house retail store sells high-end and "clean" brands such as Naturopathica, Image, Moon Juice, One Love, Grown Alchemist, Ursa Major, Supergoop, Skyn Iceland, and more.

    Heyday offers monthly memberships ($104/month) that include a monthly facial, 50% off all enhancements and 20% off products your first month (15% every month after).

    Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity, says the company is "excited" to join the community of Preston Hollow" and "thrilled" to open in Legacy West.

    "In a city with a number of expensive spas that focus on more than just quality facial services, Heyday is offering something different," he says in the release. "We take the facial out of the spa and create an approachable experience in order to connect with each customer and provide quality solutions that fit their skin needs.”

    Heyday was founded in 2015 in New York by Adam Ross, who set out to make facials more approachable and accessible to all, according to the website. The concept took off, and the company expanded coast-to-coast, with locations across California and throughout the United States.

    Both new DFW locations will be open 10 am-7 pm Monday through Friday, 9 am-6 pm Saturday and Sunday, and closed Monday and Tuesday.

    For more information and appointments, visit the website.

    Facial SpaHeydayPreston HollowPreston OaksSkincare Shopbeautyopeningsspas
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    Knox Street news

    3 global retailers to make Texas debut in Dallas' Knox St. development

    Stephanie Allmon Merry
    Dec 17, 2025 | 10:44 am
    Knox St. project
    Courtesy rendering
    A rendering of the Knox St. project.

    A giant mixed-use development in the Knox Street neighborhood that will include a hotel, office, residential, restaurants, and retail has revealed the first four stores moving in, and three are making their Texas debut: lifestyle brands Doen, Staud, and Toteme. TWP, which has a location at Highland Park Village, will also open up shop at Knox Street.

    “After years of strategic planning and forging incredible partnerships, we are collaborating with the best brands and teams across every industry to create a truly distinct vision for world-class shopping, dining, hospitality, and residential living,” says Sabrina Gleizer, partner, BDT & MSD Partners, in the release.

    The project is a joint venture partnership of MSD Partners, Trammell Crow Company, The Retail Connection, and Highland Park Village Associates. It sits on a four-acre site adjacent to the Katy Trail and is expected to open in 2026.

    Upon completion, it will total one million square feet of mixed-use space, including a hotel managed by the Auberge Resorts Collection.

    “We’re extremely excited to bring such a dynamic collection of prominent brands, with both global and local prestige, to Knox Street,” says Stephen Summers, head of retail leasing for Knox Street, in the release.

    Without further delay, here are descriptions of all four retailers coming to Knox Street, as described, in full, in the release (including the all-CAPS style):

    DÔEN
    "Launched in 2016 and founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN is a digitally-led, multi-channel fashion and lifestyle brand. Their mission is to create lasting, beautiful collections while supporting individuals in all aspects of their organization, supply chain, and community. The collections celebrate womanhood, thoughtfully designed for women and the bustling, busy, and beautiful lives they live in their clothes. The pieces are meticulously crafted to be passed on for generations, evoking a timeless whimsy and an unapologetic femininity. The brand works with domestic and international partners who share their values and commitment to gender and social equality as well as giving back by partnering with foundations that directly benefit their employees and surrounding communities. DÔEN’s current shops include Brentwood Country Mart, Montecito Country Mart, Lido Marina Village and Marin Country Mart in California, in addition to locations in New York City, Sag Harbor and Nantucket."

    STAUD
    "In 2015, Sarah “Staud” Staudinger and George Augusto co-founded the LA-based lifestyle brand STAUD upon the idea that fashion shouldn’t just empower women – it should be accessible, too. At the heart of STAUD is design. Crafted at the intersection of timeless classics and perfect novelty, STAUD offers a collection of clothing, handbags, shoes and accessories to the modern woman who appreciates both. Current locations include Los Angeles, New York, Palm Beach, Boston, East Hampton, Nantucket, Georgetown, and a pop-up at MARKET in Highland Park Village."

    TOTEME
    "TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, TOTEME crafts emblematic designs with an emphasis on materiality and shape. Archetype pieces are examined through a female lens and realized with sumptuous fabrics, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces. TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From its atelier in Stockholm, the house creates ready-to-wear, shoes, bags, accessories and jewelry. TOTEME currently has store locations in New York City, Los Angeles, and Aspen."

    TWP
    "Trish Wescoat Pound has spent a lifetime dedicated to designing clothes for Women. Trish founded TWP to offer her own take on American sportswear; effortless, unbound, understated pieces that complement the reality of women’s lives. Raised in Oklahoma, although undoubtedly a New Yorker at heart, she blends the utilitarian spirit of the American Midwest with a metropolitan sensibility. Each season draws upon Trish’s core influences: American heritage workwear, men’s inspired shirting and tailoring, and the brand’s home, New York City. Working with her daughter, Jillian, a stylist, the duo leads the creative across the brand. This intergenerational dialogue – of relevance and wisdom – is a strong source of inspiration to all of Trish’s collections. TWP currently hosts a space in Highland Park Village, in addition to three stores in New York, a boutique in Palm Beach, West Hollywood, and Aspen."

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