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    Cowgirl up

    Favorite Texas jeweler launches new Yellow Rose collection at Fort Worth Stock Show & Rodeo

    Stephanie Allmon Merry
    Jan 26, 2023 | 2:47 pm

    There's big beads-and-bangles news coming from a tiny house set up on the west side of the Metroplex - at the Fort Worth Stock Show & Rodeo.

    Popular Texas jeweler Kendra Scott has launched a new ranch-inspired capsule collection called (what else?) Yellow Rose by Kendra Scott that'll be sold across the rodeo circuit in major Texas cities this year. But before it saddles up and rides into Houston, Austin, or San Antonio, the collection has lassoed its big reveal in Cowtown.

    Visitors to the FWSSR will find the Kendra Scott tiny house pop-up shop on the Go Texas Plaza at the Richardson-Bass Building on the Stock Show grounds. It will be open through the duration of the FWSSR, which runs through February 4.

    Inside the tiny house is the new 56-piece Yellow Rose collection, all inspired from time spent on Scott's family ranch, the designer says. The line was conceived with the "modern cowgirl" in mind and even includes a suite of pieces sculpted to look like Scott's beloved horse, Beau.

    "Keeping innovation at the forefront, Yellow Rose by Kendra Scott spotlights the traditional designs and materials that are synonymous with the Southwest, while seamlessly blending the bright, colorful style and versatility that the brand is known for," a release says.

    Highlights include a one-of-a-kind Bronze Veined Turquoise Magnesite Red Oyster in a beaded collection that is reminiscent of a Southwestern sunset, as well as heritage Kendra Scott pieces in new vintage gold and silver metals.

    And, cowboys haven't been forgotten by Kendra. The Scott Bros. by Kendra Scott collection includes the popular Cade & Grey bracelets in genuine stone, like African Turquoise. Price range from $70 to $80.

    While the Yellow Rose Collection is available online, a special artisan collection of artisan jewelry is available exclusively at the Texas rodeos. Every piece can be found inside the Kendra Scott Tiny Home at FWSSR.

    Jewelry prices range from $60 to $298, with rodeo exclusives ranging from $98 to $5,500.

    In additional to shopping for jewelry, guests can pop in the tiny house pop-up to create a one-of-a-kind hat via Kendra Scott’s Color Bar with Hat Customization. Rodeo attendees can personalize GIGI PIP hats with bands, pins, feathers, and more adornments. Hats start at $112, with customization accessories ranging from $2 to $48.

    Kendra Scott is also the presenting sponsor of the Bubbles & Bites Brunch Tasting at the FWSSR on Sunday, January 29. Attendees can sip sparkling wine paired with bites from nearly a dozen popular Fort Worth eateries during the brunch-time event. A few of the participating restaurants include Atico, Don Artemio, Joe T. Garcia’s, and Wishbone & Flynt. The event, which will run from 11:30 am-1 pm, and tickets are $50-$65.

    Scott herself will not be in attendance at the brunch, but guests will be able to shop the Yellow Rose Collection on site.

    Once FWSSR wraps up, the Kendra Scott team will head to the rodeos in San Antonio and Houston to showcase the new collection to even more Texas shoppers in person. The adorable tiny house, however, will not go on the road with them.

    Kendra Scott tiny house

    Photo courtesy of Kendra Scott

    Shoppers can also customize a hat inside the Kendra Scott tiny house.

    rodeojewelry
    news/fashion
    popular

    Shopping news

    Irish discount fashion giant Primark to open 3rd Dallas-Fort Worth store

    Stephanie Allmon Merry
    Jun 11, 2026 | 9:18 am
    Primark
    Facebook/Primark
    Primark will open its third DFW store in Arlington in late June.

    International clothing chain Primark is planting a flag in Arlington. The Irish retailer known for trendy clothes at value prices will open a store at The Parks at Arlington mall on June 25, according to a release.

    It will be the brand's third store in Dallas-Fort Worth, after a location in Grapevine Mills that opened in December 2025 and one at Northeast Mall in Hurst that followed in April 2026.

    Primark is a massive European retailer famous for its low-cost, high-turnover approach to home goods, everyday essentials, and fashion — think women’s jeans for $12, men’s T-shirts for $5, and kids’ sweatshirts for $8. Less than the cost of a meal at the food court, but also part of the "fast fashion" industry that critics say contributes to textile waste around the world.

    Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from everyday essentials to stand-out style across women's, men's and kids, as well as beauty, homeware, and accessories.

    Primark has been in expansion mode in the United States and across Texas; there will now be 42 U.S. stores and six in Texas, with more to come.

    "Primark's keen on continuing its Texas expansion," says Kevin Tulip, president of Primark US, in the release. "We've seen first-hand the importance of providing fashion that doesn't break the bank at our stores in the Dallas Fort-Worth area, and we want to continue to fulfill that need. It's incredible to become a part of these communities and be able to offer families a wide selection of trending fashion and everyday essentials at exceptional value."

    The 30,000-square-foot Arlington store will debut with Primark's summer collection, "The Get Away." The release notes that the collection "features standout pieces such as a striped embroidered maxi dress ($30), finished with wave-inspired detailing. Embroidered separates appear throughout the range, all designed for effortless summer dressing. The must-have silhouette of the season is the striped midi dress crafted with 100% cotton ($25). The collection is finished with accessories, swimwear and matching family looks, offering something for everyone this summer."

    Primark in Arlington will open with fanfare at 10:30 am June 25, with a ribbon cutting, local treats, and other fun giveaways - first come, first served, they say.

    The store is now hiring for several roles.

    arlingtonopeningsshopping
    news/fashion
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