Home sweet home

SoCal home boutique drops into Dallas' Knox-Henderson for Texas debut

A Southern California home essentials brand has selected Dallas' Knox-Henderson neighborhood for its first store in Texas. Parachute will land at 4539 Travis St. on March 28.

The 1,278-square-foot space will feature Parachute’s best-selling linens, bath essentials, homewares, and new spring releases such as their dreamy Cloud Cotton bedding collection and limited-edition ceramics collaboration with Mt. Washington, they say in a release. Customers will also have the chance to test out Parachute’s recently launched eco-hybrid mattress.

"Parachute’s new store will be a place where local customers can truly immerse themselves in the Parachute lifestyle — because for us, feeling is believing," the company says in a release.

Designed by Parachute Founder and CEO Ariel Kaye, the space is open and airy with a naturally inspired color palette. The store features a welcoming front porch and, inside, simplistic, earthy accents such as greenery, woodwork, and ceramics. Kaye sourced additional decor from local vendors, including plants from Redentas Nursery, to seamlessly blend her Venice Beach aesthetic within Dallas’ vibrant design scene.

"Knox-Henderson is a vibrant neighborhood full of some of the best design retailers and restaurants in the city," Kaye says. "We are so happy to be a part of this bustling community. When looking to open new stores, we always want to plant roots in the areas where our customers live, work, and shop. We are happy we found our tribe in Dallas."

Kaye launched Parachute in 2014 after a trip to Italy's Amalfi Coast inspired her to seek out the softest, cushiest bedding she could find. Since then, stores have opened in the Los Angeles area, San Francisco, New York, and Portland, Oregon.

"Our products are designed in Venice Beach and responsibly manufactured by expert craftspeople around the globe," the company says. "We use only the finest materials: 100 percent long-staple Egyptian cotton for our percale and sateen, pure European flax for our linen, and 100 percent Turkish cotton for our towels."

The Dallas store will be open 10 am to 7 pm Monday through Saturday, and 12-6 pm Sunday.

Parachute opens March 28 in Dallas' Knox-Henderson.

Photo courtesy of Parachute

Parachute opens March 28 in Dallas' Knox-Henderson.

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Closure News

Furniture chain American Freight to close all stores with 7 in Dallas

American Freight

There's a big sale going on at American Freight.

There's a huge sale on furniture going down right now, but for a sad reason: American Freight, a chain of furniture stores operating in dozens of states, is permanently shuttering all 328 locations, due to “sustained inflation and macroeconomic challenges,” according to its parent company.

That includes seven stores in the Dallas-Fort Worth area.

The closing comes after its parent company, Franchise Group, Inc., filed for bankruptcy protection, according to documents filed in the U.S. Bankruptcy Court in Delaware.

Store closing sales began on November 5, both online and at its 328 locations. Hilco Consumer-Retail is managing these sales for American Freight as the business winds down its operations nationwide. Significant discounts are being offered on the brand's full assortment of inventory.

Shoppers can save up to 30 percent off the lowest ticketed prices storewide. Available items include living room sets, bedroom furniture, dining tables, and a selection of scratch & dent and new in-box appliances, such as refrigerators, washers and dryers.

New inventory is arriving and expected to move quickly, so customers should take advantage of this prime opportunity to enjoy exceptional deals before it's too late.

"Our goal is to deliver outstanding value to customers during this full chain closing sale," said Ian Fredericks, CEO of Hilco Consumer-Retail. "Everything is on sale and must be sold, and we recommend shopping early for the best selection."

During the store closing sales, select American Freight financing and delivery services will remain available to customers, presenting a unique opportunity to shop exceptional discounts with the convenience of flexible payment and home delivery.

The chain has 39 stores in Texas, including 7 in DFW, all closing as follows:

1825 Westpark Dr Grand Prairie
2964 W Wheatland Rd, Dallas
109 N Greenville Ave, Allen
1215 Marsh Ln, Carrollton
1418 N Town East Blvd, Mesquite
401 Southwest Plaza, Ste 105, Arlington
1265 Town Square Dr, Fort Worth

Sale Details
They're offering up to 30 percent off the lowest ticketed prices on furniture, scratch & dent, and new in-box appliances. Discounts are valid in stores and online. All sales are final, of course. Shop now for the best selection while supplies last.

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