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    Surfing in the stars

    Dallas-based JSX hop-on jets will beam up to SpaceX's Starlink for free inflight Wi-Fi

    Stephanie Allmon Merry
    Apr 22, 2022 | 4:00 pm
    JSX
    Wheels up, beam up.
    Photo courtesy of JSX

    In a development for the space ages, Dallas-based hop-on jet service JSX will become the first air carrier to use SpaceX’s revolutionary Starlink high-speed internet service as its Wi-Fi provider — and, at no additional cost to customers.

    According to a news release, JSX has placed an order to begin outfitting 100 aircraft operating across the United States with the cutting-edge new technology; the first Starlink-equipped JSX plane will take off later this year, the company says.

    “Our customers have repeatedly asked us when we would offer inflight Wi-Fi, and we’ve said that we’ll do it when we find the best product in the world," says JSX CEO Alex Wilcox in the release. “Starlink’s technology will change the way JSX customers access and enjoy the Internet while inflight and demonstrates another example of how our forward-thinking model of flying delivers the most simple, joyful, and seamless air travel experience available in the skies.”

    Just what is Starlink and how is it special? A helpful CNet explainer first reminds that it's Texas billionaire and SpaceX founder Elon Musk's enterprise. Starlink is described as "a venture that aims to sell internet connections to almost anyone on the planet by way of a growing network of private satellites orbiting overhead."

    Starlink's recently made headlines for providing satellite terminals to Ukraine to keep internet up and running amid the Russian invasion, and it even fought off a recent Russian "jamming attack."

    JSX plans to offer passengers Starlink Wi-Fi service at no charge, and it will not require logging in "or other complexities associated with legacy systems," they say.

    “High-speed, low-latency internet is critical in our modern age, and during air travel is no exception,” says SpaceX vice president of Starlink commercial sales Jonathan Hofeller in the release. “With Starlink, we’re able to provide an internet experience similar to or better than what passengers experience at home. We are creating a future that when all customers walk on to the plane, the internet just works — no hassles, no logins. By being the first air carrier to adopt Starlink, JSX is setting this new standard for air travel."

    JSX says it is currently working closely with SpaceX to certify, test, and outfit its growing fleet of jets.

    Founded in 2016, JSX relocated its headquarters from Irvine, California to Dallas in 2018. JSX debuted service from Love Field in June 2020, with introductory flights to Las Vegas and North Carolina, then added service to Houston and Austin, the West Texas golf resort Lajitas, and special routes to Los Cabos, Mexico, Miami, and Destin, Florida.

    JSX calls itself a “hop-on jet service” because customers may arrive just 20 minutes before departure at private terminals and simply “hop on” a flight, avoiding the crowds and lines. At Love Field, travelers have access to valet parking, Wi-Fi lounges, contactless security, and speedy baggage retrieval.

    On board a 30-seat jet, passengers can relax in a business class-caliber seat with ample legroom and enjoy complimentary drinks, snacks, and cocktails. JSX also has a pet-friendly policy that allows small dogs and cats to fly for free.

    The company's goal is to provide a luxury travel experience at competitive prices, they say. Unlike some private- and semi-private jet services, they do not charge membership fees.

    The company says it's continuing expansion plans to meet growing demand for "smarter and safer" air travel options.

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    Women Rule

    Carrollton CEO makes list of fastest growing women businesses in U.S.

    Raven Jordan
    May 8, 2025 | 3:30 pm
    Buzzballs
    Buzzballs
    Buzzballs' Merrilee Kick

    A CEO based in Carrollton was recently named one of the fastest-growing women-led businesses in the United States: Merrilee Kick, founder of spherical cocktail brand BuzzBallz, made the top five on nonprofit Women President Organization's 50 Fastest Growing Women-Owned/Led Companies list.

    BuzzBallz, which is in the fourth spot on the list, was founded by Kick in 2009 and acquired by spirits company Sazerac in 2024. Following a career as a high school teacher, Kick decided to create ready-to-drink cocktails, such as martinis and margaritas, served in a plastic can rather than a glass.

    To be considered for this list, businesses must operate under the leadership of a woman, and have a minimum of $500,000 in annual revenue for each of the previous five years. Plus, they must have sustained substantial year-over-year growth, demonstrating post-pandemic recovery in industries like travel and hospitality, health and wellness, manufacturing, and food and beverage.

    The top five include:

    1. Collette led by President and CEO Jaclyn Leibl-Cote, based in Pawtucket, Rhode Island
    2. Unite Digital led by President and CEO Stacey Coopes, based in Bloomfield Hills, Michigan
    3. Embark Beyond led by Co-founder and Managing Partner Julie Danziger, based in New York City, New York
    4. BuzzBallz (Southern Champion) led by CEO and Founder Merrilee Kick, based in Carrollton, Texas
    5. Cymbiotika led by CEO Durana Elmi, based in San Diego, California

    Kick joins two other Texas business owners on the list — both in Houston — including Pamela Chambers O'Rourke, founder and CEO of Icon Information Consultants, and Tara Harmon-Kramer, owner of Meltar Supply, at sixth and 23rd place on the list respectively.

    According to a release, businesses on this year’s list collectively generated more than $7 billion in gross revenue, and employed more than 15,000 people, in 2024.

    Most of the selected companies offer remote work arrangements and parental leave, and company milestones included major contracts secured and national retailer launches.

    “With a strong commitment to innovation, purpose, and people, these companies exemplify the essential role women-owned and led businesses play in building a more sustainable and inclusive economy," says CEO of the Women Presidents Organization Camille Burns in a statement. "This recognition is more than a milestone — it’s a powerful affirmation of the transformative influence women have in shaping modern business."

    The 50 Fastest list is sponsored by J.P. Morgan Commercial Banking, and participation was open to all qualifying businesses.

    A comprehensive evaluation process then ranked all eligible companies using a proprietary sales growth formula that factored in both percentage and absolute growth, finalizing the WPO’s selection of the top 50 performers for recognition.

    Honorees will be recognized during a ceremony at the WPO Entrepreneurial Excellence Forum at The Hyatt Regency Hill Country Resort in San Antonio on May 8.

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