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Big D dominates

Dallas blasts past Austin in new ranking of top cities for tech workers

John Egan
Aug 16, 2018 | 10:48 am
Dallas skyline
Dallas' tech industry is zooming ahead.
Photo by Joe Daniel Price/Getty Images

Silicon Valley, San Francisco, and Austin may grab lots of glory as American tech hubs, but Dallas beats all three of them in a new assessment of the top cities for tech workers. And, in fact, so do San Antonio and Houston.

Personal finance website SmartAsset combed through five data factors for 201 U.S. cities — average salary, average cost of living, concentration of tech employment, jobless rate, and average pay versus average tech pay — to come up with its 2018 ranking of the top U.S. cities for tech workers.

After sifting through the numbers, SmartAsset put Dallas at No. 3, up from No. 5 in the website’s 2017 ranking.

“Dallas is the place to be in this top 10 for high-paying tech jobs,” SmartAsset notes.

Data from the U.S. Bureau of Labor Statistics shows nearly 1 of every 20 workers in Dallas is in the tech industry. On average, they earn $92,930 a year, which is the second-highest pay in the top 10.

“So why isn’t Dallas any higher? Unemployment for college graduates is slightly high by the standards of this study,” SmartAsset says.

Dallas ranks 92nd for the unemployment rate among holders of bachelor’s degrees, according to SmartAsset.

By the way, Plano appeared at No. 12 last year, but fell out of the top 25 this year. Meanwhile, Fort Worth didn’t make the top 25 in 2017 or 2018.

Not far behind Dallas on SmartAsset’s 2018 list is San Antonio, which earned the No. 8 spot, up from No. 9 last year.

“There are not too many tech jobs in San Antonio,” SmartAsset says, “but the ones that do exist are extremely well-paying relative to other jobs in the area.”

The average tech worker in San Antonio earns $88,260 a year, which is 91 percent more than the average worker makes.

Another plus for a tech worker in San Antonio: the low cost of living. Household expenses run about 12 percent below the national average, SmartAsset says.

“So if you are moving to San Antonio to work in tech, there may not be plenty of jobs available,” according to SmartAsset. “Yet if you can land one of them, it will definitely be worth your while.”

Two slots behind San Antonio is No. 10 Houston, up from No. 15 in 2017.

As SmartAsset points out, federal data shows the typical tech worker in Houston makes $94,200 a year — 75 percent more than the typical Houston worker.

“One concern, though, if you live in Houston: a bachelor’s degree is no guarantee of employment,” SmartAsset says.

Why? About 3.6 percent of residents who have bachelor’s degrees are unemployed, according to SmartAsset.

So, where does Austin land in the SmartAsset ranking? At No. 19, up from No. 20 last year.

Hurting Austin is a higher cost of living than Dallas, San Antonio, and Houston, coupled with a lower average tech salary ($90,420) than Dallas and Houston, but a higher average tech salary than San Antonio.

Topping SmartAsset’s ranking is Columbus, Ohio, followed by Des Moines, Iowa, and Dallas.

It’s worth emphasizing that Silicon Valley and San Francisco didn’t crack the top 25, thanks in large part to the extraordinarily high cost of living in that region.

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This Week's Hot Headlines

Trader Joe's plots DFW expansion and more top Dallas stories

CultureMap Staff
Sep 19, 2026 | 10:00 am
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Editor's note: It's time to look back at the top Dallas news of the week, from a cult-favorite grocer's DFW plans to an intimate new restaurant from Dallas hospitality vets. Read on for our most popular stories, then plan your weekend with the help of this expert guide.

1. Cult grocer Trader Joe's plots 3 new locations for Dallas-Fort Worth. In massive supermarket news, Trader Joe's, the cult grocery chain from California, is expanding in North Texas with plans to open a trio of new locations across Dallas-Fort Worth. One alone would be cause for celebration, never mind three.

2. Dallas hospitality pros team up for new restaurant in Inwood Village. Dallas restaurateur Bob Sambol, who brought Bob's Steak & Chop House to the city in the 1990s, is partnering with a prolific Dallas hospitality group to open an intimate new eatery called Charlie’s in Inwood Village.

3. Martha Stewart pastries take the cake in this Dallas restaurant news. This Dallas restaurant news roundup is perfect for the start of football season because it's full of winners. There are a few restaurant openings, lots of game-day specials, and tons of new fall menus at local restaurants and coffee shops.

Haggard Farm Almanac A rendering of Almanac restaurant at Haggard Farm. Rendering courtesy of Haggard Farm

4. Massive retail village with restaurant and event barn to debut in Plano. A 180,000-square-foot “retail village” is about to be born in Plano. The village will debut this fall at the more than $750 million Haggard Farm mixed-use development, along with 350 apartments, 188 townhomes, and a three-acre park.

5. Michelin-recognized chef brings Korean barbecue to Dallas' Bishop Arts. An upscale steakhouse featuring premium Korean barbecue is coming to 634 W. Davis St. in Bishop Arts, a space formerly occupied by Berkley’s Market, which closed in 2024. Min’s Prime Cut Korean Steakhouse, from owners Minji Kim and her husband, Ben Lee, is expected to open by November.

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