There's shrinkage on the pizza front with the imminent closure of a Dallas pizzeria: Stonedeck Pizza Pub, located in a prime spot on Elm Street in Deep Ellum, will close its doors on January 25.
Husband-and-wife David Haynes and Catherine Jacobus confirmed that this will be the restaurant's final week, and posted a farewell on Facebook.
"Hey Friends and Patrons, this will be Stonedeck's final week of business," their post said. "We will close permanently this weekend."
The couple opened their restaurant in 2014 in what was then a spacious double storefront next to Subway, with a plan to serve their "American-style" pizza — a variety with which Haynes had success at a restaurant in New York, where he was a partner.
They chose Deep Ellum because they had history with the area from their younger days. But the neighborhood's personality has changed dramatically since they opened, becoming a major hotbed of development, with high-rise apartments, hotels, and a recently announced massive office building in the former Reel FX Inc. building.
Sterling Bay, a Chicago-based developer, recently purchased 301 N. Crowdus St., owned by Charlotte-based Asana Partners, that was formerly Reel FX Inc.'s headquarters; they moved to downtown Dallas.
Sterling Bay hasn't disclosed its plans for the building but DBJ hints that it could be more office space.
Deep Ellum has also become a more aggressive tourist area from its sleepy days in the mid-2000s, with rowdy activity on the streets. "When we watched DPD run down Elm Street with assault rifles, we knew the end was near," Haynes says.
Stonedeck seemed to be prospering, with signatures such as their flavored moonshines, chili queso with chips salsa, and unusual pizza options such as verde chicken. They offered a unique house-made item called Pepperoni Mozzarella Pinwheels that were a hot seller. They also hosted live music.
But Haynes says they weren't doing as well as they seemed.
"Nope, not doing well," he says. "Fast-casual restaurant industry ain't what it used to be."
For now, they're giving customers a last chance to grab some pinwheels and pizza pie, and will be open Wednesday thru Saturday at 5 pm.