Farmers Market Eats

Dallas Farmers Market recruits just about every restaurant in town

It’s kolaches and crawfish, popcorn and macarons: In its ongoing revitalization efforts, the Dallas Farmers Market has signed on more than 20 new and returning vendors and merchants for The Market (formally Shed 2). The list includes nearly every restaurant currently open in Dallas.

Okay, that’s an exaggeration. But there are a lot. These are the ones new to the farmers market:

Bohemian Cafe. Texan-Czech bakery offering scratch-made kolaches, klobasneks, soups, salads, gourmet hot dogs and coffees.
Cajun Tailgators. Brought the first gourmet Cajun food truck to DFW, cooking up crawfish étouffée, jambalaya, gumbo, and red beans and rice.
Chelles Macarons. Specializing in handcrafted French macarons in assorted flavors.
Doc Popcorn. National concept offering more than a dozen flavors of popcorn, kettle corn and caramel corn using non-GMO corn and 100 percent corn oil.
Dallas Caramel Company. Caramels and turtles in a dozen unique flavors with Dallas-inspired names like Texas Drunken Nut, Armadillos and Horned Toads.
Jack’s Modern Southern Kitchen. Southern comfort food, known for its biscuits and gravy.
Mild Bill’s Spice Co. Chili powders, spices, seasoning mixes and specialty rubs.
Scardello Artisan Cheese. Cut-to-order cheese shop focused on handcrafted cheeses and tasty accompaniments expanding from its location on Oak Lawn Avenue.
Si Tapas. A selection of hot and cold tapas, Spanish cheese plates, cured meats, soups and paellas.
Sterling Tea. Specializes in a variety of loose-leaf teas, herbal blends and tea accessories.
Betty’s Blue Ribbon Fare. State Fair of Texas-winning jams, preserves and marmalades.

There is also Dallas Antique Company, a non-food vendor selling antiques and vintage items.

Serving as anchor restaurants are the previously announced Rex’s Seafood and Market; Stocks & Bondy; Taqueria La Ventana; Nammi/Coolhaus; Palmieri Cafe; and Mudhen, a free-standing restaurant and beer garden from restaurateur Shannon Wynne.

They join a roster of returning vendors and merchants that includes the following:

Abundantly Aromatic. Handmade, all-natural scented bath and body soaps, sprays, scrubs and candles.
Boom Juice. Organic, plant-based cold-pressed juices and raw foods.
Caribbean Cabana. Authentic cuisine originating from different Islands in the Caribbean.
Frenchie’s Bistro. Fresh, made-to-order salads, sandwiches and delectable desserts.
La Popular. Signature tamales, breakfast tacos and other Mexican favorites.
San Miguel Exporta. Mexican imports including tapestries, pottery, and gift items from San Miguel de Allende.
The Brownie Cottage. Famous for its sweet and savory brownies, TBC will introduce a new Milk Bar serving fresh milk and chocolate milk from Waco-based farm Mill-King.
The Good Stuff Dallas Organic Kitchen. Healthy, gluten-free, organic fare including smoothies, flatbread pizzas and its famous carrot cake.

Jack Gosnell of CBRE | UCR, who is leasing the retail space, said in a release that tenants are lining up. "Unlike any project I’ve worked on in my 40-year career, 98 percent of the space available in The Market has been leased prior to construction."

When it reopens in June, the 26,000-square-foot Market will be fully renovated, with multiple indoor seating areas, new patio seating and an outdoor beautification program. A new interior design, using natural elements like wood and colors inspired by nature, will create a more inviting layout.

Final renovations include a parking garage and a mixed-use complex with lofts and retail space, slated for completion in 2016.

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Cool new hang

Rollin Joe's coffee shop to open in old New York Sub space by SMU Dallas

Rendering courtesy of Rollin Joes

Rollin Joe's is going into the old New York Sub space across from SMU.

The iconic former New York Sub space across from Southern Methodist University is being amped up as a cool new off-campus hang: Rollin Joe's, an all-day, music-driven, coffee and beverage shop, will open at 3411 Asbury St., Dallas.

It will debut in late summer or early fall 2026, says a release, in time to serve espresso drinks, matcha, smoothies, and teas to a new crop of undergrads who need caffeine.

Rollin Joe's comes from SMU alumnus (and Cowboys owner Jerry Jones' nephew) Jerry W. Mooty, Jr. and hospitality veteran Kirk Thompson, who are transforming the longtime campus-area location into an all-day destination "pairing quality beverages with curated music, comfortable spaces and a community-focused atmosphere," the release says.

The location is notable for generations of SMU students and Park Cities residents who loved New York Sub, which had occupied the space since 1974, before closing earlier this year.

According to the release, Rollin Joe's will encompass 1,373 square feet with seating for 45 to 50. Features will include a covered patio, walk-up ordering, and a "Quick Sip" window for customers on the go.

The menu will focus on beverages, including coffee and espresso drinks, matcha beverages, specialty teas, smoothies, protein drinks, refreshers, energy beverages, grab-and-go sandwiches and snacks.

Notably, it will not sell alcohol. This is not a bar, frat boys.

Rollin Joe's will be an all-day coffee spot.Rendering courtesy of Rollin Joe's

Rollin Joe's will operate from morning through late evening, transitioning from coffee runs and study sessions to afternoon meetups and evening gatherings.

Music will also be a priority. According to the release, house music will be part of the daily soundtrack, with live DJs performing several nights per week and occasional guest DJs to help set the vibe.

For Mooty, the location was a key part of the project.

"The former New York Sub location holds a special place in the hearts of generations of SMU students and Park Cities residents," Mooty said in a statement. "When the opportunity arose to bring new life to the space, we saw a chance to honor that legacy while creating a new gathering place built around great drinks, music, community and meaningful connections."

Mooty is CEO and principal of Christie's International Real Estate @properties Lone Star. He says the idea for Rollin Joe's dates back more than a decade.

To clarify, the namesake "Joe" is not necessarily a person, but a concept, and what he's "rollin'" is, well, left to the imagination. As the release explains, "At the center of the brand is 'Joe' - a laid-back, music-loving personality who embodies the culture and spirit of Rollin Joe's. More than a host, Joe represents the welcoming, upbeat experience the founders hope to create for every guest who walks through the door."

Mooty explains, "The Rollin Joe's concept - and Joe's distinctive look and personality - has been a passion project of mine since I left the legal profession in 2012. I always believed in Joe as the focus of a beverage concept, but I knew bringing him to life would require operational expertise I didn't yet have."

Thompson joined the project after moving to Texas in 2024. His background includes owning and operating Panera Bread franchises in Kentucky and Florida, as well as Jimmy John's locations in Austin.

"When Jerry showed me what he had created, I immediately saw the potential," Thompson says. "The beverage category is evolving rapidly, and there was an opportunity to build something different - something that combines exceptional drinks, hospitality, music, and community."

The space was designed by Alexander Quintanilla of Q-ARC. According to the release, the design draws inspiration from music culture, vinyl listening lounges, and modern cafés, with comfortable seating, greenery, and lighting intended to complement the music-focused atmosphere.

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