Dallas Neapolitan pizza chain closes restaurant at Fairview Town Center
Pizza down in the far northern suburbs of Dallas. The Fairview location of Cane Rosso, the Dallas-based Neapolitan-style pizzeria chain from Jay Jerrier, closed on March 16.
The restaurant made the announcement via Facebook, rendering this story (and food writers in general) almost superfluous, but onward we must march.
"Important pizza-related announcement," the Facebook post said. "The rumors are true. Tonight is our last night of service in Fairview. We gave it a good run here, but the time has come to let the fire in the oven die down."
Jerrier was once a resident of Allen, which he explained in a comment on the Facebook post, saving any food writer the burden of having to call him on the phone or god forbid engage in a round of texts.
"While we hate to shut down a business, the reality is that our lease is due to end in a few months and we were not planning on renewing the lease for another 5 years," Jerrier said. "More than anyone, I wanted Fairview to work. I lived in Allen and Lucas for almost 16 years. My daughter grew up and played lacrosse with many of our employees."
He also gave a delicate curtsy to the landlord.
"Lincoln Property, the new owners of the center, want Fairview to work and are signing new tenants and making more center improvements," he said. "Unfortunately the timing was not on our side. Our lease expires before many of their efforts will bear fruit. It's economically easier for us to leave on a high note."
The Shops at Fairview have not had an easy time. It opened in 2010, across the street from the Shops at Allen, which opened in 2008. Allen lucked out when it scored an event center, while the Fairview center netted three department stores: Dillard’s, Macy’s, and JCPenney.
Lincoln bought the center in December 2016, and has been executing an ongoing rebranding.
In addition to Cane Rosso, Jerrier also owns Zoli's NY Pizza, which is opening a location in Fort Worth; and Cow Tipping Creamery, the soft-serve ice cream concept.
Five DFW locations of Cane Rosso remain, with the closest being at The Star in Frisco, which opened in 2018.