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    Bacon and Eggs

    Breakfast-obsessed restaurant cracks open locations around Dallas

    Teresa Gubbins
    Jul 14, 2016 | 11:16 am
    First Watch crab benedict
    Brunch is the most important meal of the week.
    Photo courtesy of First Watch

    Daytime restaurant specialist First Watch is the latest breakfast-centric concept to colonize Dallas. In mid-July, the Florida-based chain is hitting Dallas' suburbs, with openings in Plano and Richardson, and up to a dozen more coming down the road.

     

    The first two branches will take over what are currently Egg & I restaurants, at 3131 Custer Rd. in Plano and 930 E. Campbell Rd. in Richardson.

     

    Egg & I has two franchisees in the Dallas area. Other branches of Egg & I set to become First Watch include North Richland Hills, Frisco, Flower Mound, and Fort Worth.

     

    These branches are being opened by KBP Cafes, a division of Kansas City-based KBP Foods, who see First Watch as embodying a new wave of restaurants that are open only during the daytime, with a fresh approach to breakfast, brunch, and lunch.

     

    First Watch serves its entire menu every day, from 7 am to 2:30 pm. It ranges from traditional favorites, such as omelets, pancakes, sandwiches, and salads, to unique specialty items like the Chickichanga and fruit crepes. It also has avocado toasts; avocado toast is a trend. In 2014, its quinoa power bowl won an award for best healthful innovation. The restaurant also offers complimentary newspapers and free Wi-Fi.

     

    First Watch operates more than 280 restaurants in 26 states, including more than 165 First Watch restaurants, 100 The Egg & I restaurants, 4 The Good Egg restaurants, and one Bread & Company restaurant in Nashville (with another one under construction).

     

    Breakfast-obsessed chains coming to Dallas are definitely a growing thing. Other recent entries to North Texas include Yolk, which has opened branches in both downtown Dallas and downtown Fort Worth, with another set to open in Preston Center (in the former LYFE Kitchen space); and Hash House A Go Go, which debuted in Plano in the spring and is also open for dinner as well as breakfast and lunch.

     

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    Opening News

    Dallas restaurant group opens popular Hudson House concept in Frisco

    Teresa Gubbins
    Jul 30, 2025 | 10:02 am
    Hudson House burger
    Photo by Kathy Tran
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    A Dallas restaurant concept that has proven popular wherever it goes is now going to Frisco: Hudson House, the East Coast-inspired concept from Dallas-based Vandelay Hospitality Group, will open a location at 3475 Preston Rd., taking over a former Twin Peaks. According to a release, it will open on Wednesday, August 6.

    Hudson House was designed to channel the spirit of a New England dining institution with the charm of a West Village neighborhood spot in New York. That is a lot of locations to channel. Signature menu items include their cheeseburger, oysters, and self-titled “World’s Coldest Martini."

    Menu highlights include

    • Hudson’s Avocado Dip with whipped avocado, green onion, herbs, and ranch chips
    • The Cheeseburger - thin patties, American cheese, pickles, and Hudson sauce
    • Chicken Parm with tomato pasta and reggiano
    • American Tuna Tower - ahi tuna, avocado, English cucumber, mixed greens, radishes

    In addition to the World's Coldest Martini, the bar has other martinis such as Bleu & Gold with vodka, olive juice, bleu cheese salt, and bleu cheese olives; Lemon Drop with lemon vodka, lemon juice, and Limoncello foam; and The Espresso - vodka, espresso, Kahlua and Bailey’s.

    Non-martini cocktails include the Frozen Bellini, Strawberry Spritz with strawberry Aperol, grapefruit, & prosecco, and spicy Mexican with socorro reposado, jalapeño, cucumber, and lime.

    Their happy hour, which runs Monday-Friday from 3-6 pm, is popular, thanks to half-price martinis and bellinis and wines by the glass, $3 oysters, and $10 cheeseburgers.

    The space has leather booths, a large wraparound bar, a patio, and a large sit-down raw seafood bar with East Coast oysters, shrimp cocktail with chipotle remoulade, crab claws, and tuna tartare.

    Frisco marks the ninth location for Hudson House and the seventh in the DFW metroplex, joining Highland Park, Lakewood, Preston Hollow, Addison, Las Colinas, and Fort Worth, plus two in Houston.

    In a statement, Vandelay Hospitality Group founder and CEO Hunter Pond says that "Frisco has been on our radar for a long time."

    "It’s a dynamic, fast-growing community that values quality and experience, which aligns perfectly with what we aim to deliver at Hudson House,” Pond says. “We’re thrilled to bring our signature East Coast-inspired atmosphere, raw bar, and the ‘World’s Coldest Martini’ to this part of North Texas and look forward to becoming part of the neighborhood.”

    Hudson House Frisco is not only the ninth Hudson House, it's also Vandelay’s 21st restaurant, in a portfolio that includes Drake’s Hollywood, D.L. Mack’s, Jack & Harry’s, Brentwood, Anchor Sushi Bar, Slider & Blues, and Bar Sardine.

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