Bacon and Eggs

Breakfast-obsessed restaurant cracks open locations around Dallas

Brunch is the most important meal of the week.

Photo courtesy of First Watch

Daytime restaurant specialist First Watch is the latest breakfast-centric concept to colonize Dallas. In mid-July, the Florida-based chain is hitting Dallas' suburbs, with openings in Plano and Richardson, and up to a dozen more coming down the road.

The first two branches will take over what are currently Egg & I restaurants, at 3131 Custer Rd. in Plano and 930 E. Campbell Rd. in Richardson.

Egg & I has two franchisees in the Dallas area. Other branches of Egg & I set to become First Watch include North Richland Hills, Frisco, Flower Mound, and Fort Worth.

These branches are being opened by KBP Cafes, a division of Kansas City-based KBP Foods, who see First Watch as embodying a new wave of restaurants that are open only during the daytime, with a fresh approach to breakfast, brunch, and lunch.

First Watch serves its entire menu every day, from 7 am to 2:30 pm. It ranges from traditional favorites, such as omelets, pancakes, sandwiches, and salads, to unique specialty items like the Chickichanga and fruit crepes. It also has avocado toasts; avocado toast is a trend. In 2014, its quinoa power bowl won an award for best healthful innovation. The restaurant also offers complimentary newspapers and free Wi-Fi.

First Watch operates more than 280 restaurants in 26 states, including more than 165 First Watch restaurants, 100 The Egg & I restaurants, 4 The Good Egg restaurants, and one Bread & Company restaurant in Nashville (with another one under construction).

Breakfast-obsessed chains coming to Dallas are definitely a growing thing. Other recent entries to North Texas include Yolk, which has opened branches in both downtown Dallas and downtown Fort Worth, with another set to open in Preston Center (in the former LYFE Kitchen space); and Hash House A Go Go, which debuted in Plano in the spring and is also open for dinner as well as breakfast and lunch.

breakfast brunch

Fro Yo News

Healthy dual restaurant serving smoothies and froyo to open in Prosper

Red Mango

Smoothies and frozen yogurt are coming to Prosper with two restaurants in one: Smoothie Factory + Kitchen and co-branded Red Mango will open at 1470 W. Frontier Pkwy. #102, on May 17.

On the Smoothie Kitchen side, they'll serve smoothies, juices, fruit power bowls, toasts, and grilled sandwich folds.

On the Red Mango side, they'll serve frozen yogurt with a self-serve model featuring four flavors, two additional swirl combinations, and 13 toppings.

Smoothie Factory was founded in the 1980s; Red Mango was founded in Dallas in 2007 had has 60 locations in the U.S. and internationally. The concepts are siblings — both part of the franchise portfolio of Dallas-based franchising company Brix Holdings, LLC.

Bringing the concept to Prosper are franchisees Lanford and Chianna Rodgers. Lanford is a former Illinois state trooper and independent insurance business owner, and Chiana is a financial advisor.

Together, they’re looking to offer a healthy and welcoming experience to a growing city.

“My professional career has changed over the years, but the one thing that unifies my experience is my purpose to help, support and build a community with new people,” says Chianna. “As I begin my journey as a small business owner and we open our doors to the Prosper community, I’m dedicated to leading a team that feels supported and is passionate about serving high-quality products and creating an unforgettable customer experience.”

Customers who show up on opening day can expect promotions, giveaways, prizes, and activities.

”The opening of the new Smoothie Factory + Kitchen and Red Mango location is one of many of our continuous efforts to provide better-for-you options to our guests by increasing access to healthy and delicious options in our communities,” says BRIX Holdings CEO Sherif Mityas in a statement. “Lanford is a passionate and dedicated owner with a team ready to make a positive impact and change the lives of their guests with fresh food, quality service, and a seamless customer experience. I’m confident that this location will be a Prosper neighborhood staple.”

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