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    Deep Ellum News

    Mexican restaurant and bar debuts rooftop patio action in Deep Ellum

    Teresa Gubbins
    Aug 22, 2018 | 4:20 pm
    Vidorra
    Vidorra also boasts distinctive decor.
    Kevin Hann

    A new restaurant and bar with a patio and rooftop has opened in Deep Ellum. Called Vidorra, it's the newest hang from Milkshake Concepts, the hospitality group behind Stirr and Citizen, and is open at 2642 Main St.

    The location was most recently home to The Ruby Room, a short-lived bar, and prior to that, a sketchy spot called Club Hush. The space is notable for its broad rooftop patio with unfettered views of the surroundings and downtown Dallas.

    Vidorra, which means "the good life," plans to serve food with bold and exciting Mexican flavors, plus a large selection of tequila, unique cocktails, and a lively social experience.

    Milkshake co-owner Imran Sheikh says in a release that they love being part of Deep Ellum and are happy to bring something new and unique to the neighborhood.

    "From the dining room to the ground-floor patio and rooftop – our concept was built to be a beautiful and energetic yet approachable space for Dallas," Sheikh says.

    The menu includes shareable appetizers, soups, salads, tacos, and entrées. Appetizers include the flaming fundido with melted Oaxaca cheese served in a 400-degree Molcajete dish that includes four topping options served with tortillas. Crusted tuna salpicon has seared crusted coriander tuna, fresh mango, pickled cucumbers, avocado, cilantro, sriracha, and cilantro Cojita crema.

    A selection of street tacos includes fried avocado tacos with panko breaded avocado, pico de gallo, ancho slaw, Cotija cheese and Southwestern crema. Poblano chorizo tacos have sliced chorizo, onions, poblano peppers, cilantro, and Cotija sauce.

    Entrées include a rib eye, wood-fired paprika ribs, and guajillo smoked chicken. There are also fajitas in multiple sizes, featuring up to five protein options, and served family style on a sizzling platter.

    There are 20 crafted cocktails and margaritas including the Guadalajaran with Casamigos Mezcal, Cazadores Reposado, pineapple juice, citrus and Squirt, served in a traditional glass and available in large format; and the Effen Horn with Effen Vodka, Hornitos Silver Tequila, St. Elder, lemon, agave nectar, cucumber and spearmint.

    Tequila is big: There are four tequila flight options; numerous margaritas including frozen; and a bottle Patrón en Lalique, one of only eight bottles available in the United States, available for $1,000 a glass. Select cocktails are also available in large format for a convivial social experience.

    The space covers 10,000 square feet and offers three distinct areas — dining room, ground-floor patio, and rooftop patio — exhibiting a modern, elegant Mexican style. Both patios overlook the Dallas skyline, and feature a state-of-the-art roof that opens and closes.

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    Where to Drink

    Where to drink in Dallas right now: 5 new happy hours for February

    Teresa Gubbins
    Feb 6, 2026 | 4:22 pm
    Frozen John D at Even Coast.
    Even Coast
    The Frozen John D at Even Coast.

    The February edition of Where to Drink, CultureMap's monthly column on restaurants and bars you can get a drink at, travels far and wide to find the best and most exotic happy hours around: From sushi deals in downtown Dallas to $5 margaritas in Collin County to Indian bar bites in Irving.

    (If you're in a more date-night frame of mind, be sure to consult our list of places where you can share a sweet Valentine's Day meal.)

    Here are five happy hours to try in February:

    Cafe Gecko
    Laid-back perennial favorite in Richardson has just unveiled a brand new happy hour menu featuring their delectable versions of classic bar food treats including pizza fries, pretzel bites, chicharrones, onion rings, and fried pickles, priced from $5-$7, plus $1 off everything in the bar. It's served Monday all day, and Tuesday-Friday from 3-7 pm.

    Dozo Omakase
    Omakase sushi restaurant which opened a year ago at Trinity Groves with a compact menu that includes the trendy multi-course omakase style of dining, available in small or large versions. They do a cool approach to happy hour by introducing a new menu nearly every month. For February, it includes items from the sushi bar and the kitchen including half-price nigiri, sushi hand rolls for $8, gyoza for $6, crispy rice tuna for $10, and miso soup for a bargain $2.50. Cocktails include sake for $9 and a Kyoto highball cocktail for $11.

    Even Coast
    Neighborhood restaurant from chef Omar Flores opened on the Addison-Dallas line in 2024 with seafood, pastas, and steaks — and now happy hour. It's a good one, served from 2-6 pm every day with its own menu of $3 oysters, $10 cheeseburgers, and salmon dip. House cocktails are $9, including a rotating flavor frozen drink; a pint of beer is $6, and wine by the glass is $9. The only restriction is where: On Friday-Saturday, it's available only at the bar; Sunday-Thursday, it's also available in the dining room and on the patio.

    Neon Cactus
    Congenial Mexican restaurant in Fairview has a happy hour with deals that surely seem worth driving for: They run Monday-Friday from 3-6 pm and include margaritas for $5, domestic beers for $4, wine by the glass for $5, and well drinks for $4. They also have daily food specials that run all day, such as queso blanco and chicken tinga flautas, $10 each on Thursdays, and taco plates with rice and beans, $10 to $12 on Tuesdays.

    Nirvana
    Sultry Indian lounge at Toyota Music Factory with DJ, dance floor, and rooftop patio has what may be the worst website in the world — but buried beneath the PTSD flash graphics and music is a worthy happy hour, served from 4-7 pm featuring $2 off all cocktails, including the Hunan Heatwave with tequila and tandoori pineapple, and the Beijing Berry mocktail with mixed berries and ginger ale. Plus Indian-themed bar snacks such as "drums of heaven" AKA chicken lollipops; street-style chow mein, and crispy chili corn.

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