Rolled Ice Cream

Super-hot rolled ice cream trend hits Dallas' most happening suburb

This ice cream in Plano is rolling along.

Photo courtesy of 10 F

Every town around Dallas-Fort Worth must now have its own spot for rolled ice cream, and that includes Plano, home to 10° F Rolling Ice Cream, which has them lining up in the Shops at Willow Bend.

Rolled ice cream, aka Thai-style ice cream, is the modern-day version of Coldstone Creamery crossed with the trendiness of a froyo shop. An ice cream mix is spread across a frozen disc, scraped into eye-catching rolls. You pick an ice cream flavor for the base such as vanilla, chocolate, taro, or green tea, then add mix-ins such as Oreos or fruit. After the ice cream is formed into rolls, you top it with fruit, gummies, cookies, and other treats.

The rolled ice cream trend hit Dallas in 2016, with the opening of Chills 360 in Deep Ellum. Chills is expanding with another branch in Fort Worth, while New York chains I•CE•NY and Hi Sweetie have both opened locations in the Dallas area.

The first 10° F opened in the Willow Bend food court and, true to form for rolled ice cream, the shop often has lines. Their selection of toppings such as vanilla wafers is more "Americanized" than New York shops which feature Asian-themed toppings such as mochi.

They do have one unique item called "dragon breath," consisting of little cereal crunchies that are flooded with liquid nitrogen. As you consume them, the steam comes out of your nose and mouth.

Starwood Retail Partners took over the Shops at Willow Bend in 2014 and is investing $100 million on the mall's first major renovation and expansion in its 15-year history. The renovation is introducing new restaurant and retail options, with a more welcoming main entrance facing the Dallas North Tollway and up to eight, chef-driven restaurants.

Two more 10° F locations are teed up, according to a spokesperson: one in Garland that's already open, and another coming soon to Murphy.

ice-cream shopping trends

PIZZA PROBLEMS

Plano-based Pizza Hut to close 250 restaurants as U.S. sales plummet

Pizza Hut/Facebook

Pizza Hut will close 250 restaurants by mid-2026.

By the middle of the year, the country will have fewer Pizza Huts. Yum! Brands, the parent company of the almost 70-year-old chain, announced it plans to close an estimated 250 restaurants — about 4 percent of Pizza Hut's massive global footprint.

The closures were revealed during Yum's fourth quarter earnings call on February 4. While Yum! Brands is based in Louisville, Kentucky, Pizza Hut is headquartered in Plano.

Yum! representatives said that U.S. Pizza Hut store sales slid 3 percent as value initiatives, like the $5 Crafted Flatzz personal pizza, have failed to take hold with customers, who are increasingly spending their pizza budget at rival Domino’s.

In November 2025, Yum! Brands announced that it would launch a “formal review of strategic options,” a program called “Hut Forward,” which officials said could result in a global reduction in the number of Pizza Hut outlets or an eventual sale of the concept.

“The Pizza Hut team has been working hard to address business and category challenges; however, Pizza Hut’s performance indicates the need to take additional action to help the brand realize its full value, which may be better executed outside of Yum! Brands,” said Chris Turner, CEO of Yum! Brands, in a previous press release.

It’s unclear how any such sale would affect the franchise’s Plano headquarters. The corporation is currently in the process of moving KFC, which has been experiencing its own financial struggles, from Kentucky to its Plano home base.

In recent years, the overall pizza landscape has been rocky for national chains. Concepts like Papa John’s, Blaze Pizza, and Mod Pizza have closed units as dining shifts increasingly to favor more “interesting” concepts like Nashville-style hot chicken. In early January, the Wall Street Journal reported that pizzerias are no longer the second most popular chain format in the U.S., plummeting below Mexican restaurants and coffee shops to sixth place.

Although Pizza Hut has not disclosed exactly which locations would be shuttering, it did say it expects to wrap up the closure round by the middle of 2026.

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