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Downtown News

Jerry Jones' Legends Hospitality takes over AT&T's downtown Dallas food hall

Teresa Gubbins
Aug 2, 2023 | 1:07 pm
AT&T Discovery District

AT&T Discovery District

scontent-dfw5-1.xx.fbcdn.net

A downtown Dallas dining destination has a new boss: The AT&T Discovery District, the outdoor oasis with immersive exhibits and entertainment in the center of downtown, has formed a partnership with Legends, a premium experiences company co-founded by YGE Holdings, LLC, an affiliate of the New York Yankees, and Jones Concessions LP, an affiliate of the Dallas Cowboys and majority-owned by Sixth Street.

Legends will serve as the new management team overseeing The Exchange Hall, the 26,700-square-foot food hall that's a centerpiece of the downtown destination.

Founded in 2008, Legends Hospitality manages live event spaces and events for major sports and entertainment. It's partnered with such iconic brands as the New York Yankees, Dallas Cowboys, Real Madrid CF, SoFi Stadium, University of Notre Dame, Manchester City FC, LA Clippers, One World Observatory, and Live Nation.

According to a post from AT&T, the new management will be accompanied by upgrades to the district, plus details on a new restaurant, to replace Jaxon, which closed at the end of July.

The food hall was previously managed by Hospitality Alliance, and opened in June 2021 with 16 eateries featuring beloved Dallas chefs and operators.

The Exchange was the first food hall in downtown Dallas and capped the long-awaited full opening of the AT&T Discovery District. AT&T launched the project in 2018 to create a world-class workplace and help revitalize downtown Dallas.

AT&T, whose corporate headquarters already represented a major presence in downtown Dallas, added the new district adjoining AT&'s downtown campus, with restaurants, retail, water features, and a park with free wifi, with a goal to create a place where employees, locals, and tourists could spend time.

That included a mix of technology and green space, including a 425-foot-long water feature ringing the plaza, with lawn, tables, and chairs; a 104-foot-tall, 6K Media Wall; and a 30-foot tall interactive mirrored globe that has become Dallas' mini-version of Cloud Gate, aka "The Bean," in Chicago.

In 2022, the food hall began to experience some turmoil, including high-profile chef departures, turnover, and closures.

Original concepts such as Rise & Thyme, a seasonal American cafe from celebrity chef Amanda Freitag, were replaced by less unique options such as pizza.

Jaxon's closure was precipitated by a severence between AT&T and Hospitality Alliance effective July 31.

"We will no longer be involved with the Discovery District (including Jaxon) after the end of the month," the company told members of its staff. "While this is disappointing, I believe it will be better for all of us in the long run."

AT&T already has a relationship with Jones via the location of Cowboys Fit, their trademark fitness center, which opened in the AT&T Discovery District at 1500 Jackson St. in early 2020.

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Red letter opening

Dallas bar veterans open Italian speakeasy-restaurant in Denton

Luciana Gomez
Sep 1, 2026 | 12:45 pm
Red: Italian
Photo courtesy of Red: Italian
Exposed stone walls and a backlit glowing bar anchor the subterranean space at Red: Italian.

A new speakeasy lounge serving high-end Italian food has arrived at a cool historic building in Denton. Called Red: Italian, the subterranean restaurant opened in the basement of Ruby Rodeo, a bar and live music venue located at 122 N. Locust St. on Denton Square.

The concept comes from Victor García and Mike Church. García spent years at Truth & Alibi — the popular speakeasy lounge disguised behind the faux storefront of the Deep Ellum Candy Company — before acquiring the same space for Scarlett Lounge and Kitchen in Deep Ellum in 2024. Church, a commercial pilot, trained at The Culinary School in Fort Worth and the Ritz-Carlton to refine his passion for cooking.

The business partners say they fell in love with the historic nature of the 1877 building in Denton, which housed Andy’s Bar for 30 years.

“We have always loved the building — it is the oldest building on the square. We saw the vision and loved the aesthetics for both our Ruby Rodeo and Red: Italian concepts,” Church says.

After opening Ruby Rodeo, the duo launched Red: Italian this month. Church notes that the "red" naming convention across their concepts — Scarlett, Ruby, and now Red — nods to his favorite color, a symbol of passion, and the red wines and tomato sauces central to Italian dining.

Church’s passion for Italian cuisine defined the menu, which he created alongside executive chef Denise Gabrielle, his former culinary school instructor. Gabrielle brings decades of hospitality experience from the Westin Hotels, The Wigwam Resort in Litchfield Park, Arizona, and most recently, The Taste Project in Fort Worth and Arlington.

The 58-seat underground space — which includes 10 seats at the bar — serves elevated Italian classics. Entrees range from $25 to $40, with menu highlights including:

  • Spicy sausage lasagna with arrabbiata sauce
  • Cacio e pepe bucatini
  • Chicken piccata
  • Braised lamb leg
  • Mediterranean Sea bass
  • Shrimp diablo
  • Espresso-crusted filet mignon with Italian seasoning

Appetizers are priced under $15 and include house-made fried mozzarella, stuffed mushrooms, grilled artichokes, bruschetta, meatballs, and flatbreads. The kitchen also serves salads, featuring a classic Caesar and a house chopped salad with nine toppings.

Red: Italian Shrimp diablo served over pasta with toasted slices of bread at Red: Italian.Photo courtesy of Red: Italian

Desserts feature house-made panna cotta, ricotta-amaretto Italian cheesecake topped with drunken cherry sauce, and a table-side bananas Foster served with house-made amaretto gelato.

The bar program leans into Italian flavors with options like an Italian margarita made with house limoncello, tequila, amaretto, and simple syrup, alongside a peach Bellini and a smoky Godfather. The wine list spotlights Italian bottles and a selection of Napa Valley options.

“The place has the perfect intimate, upscale, fun Italian wine and food ambience,” Church says.

While entering Red doesn't require a password, it still has an off-the-beaten-path entry that is characteristic of speakeasies. Social media posts direct patrons to "look for the red awning" adjacent to Ruby Rodeo’s black awning. A set of red stairs leads guests downstairs to a door with a small sign reading "Red:".

To preserve the speakeasy atmosphere, cell phone use is discouraged. The space also features subtle Easter eggs for guests to discover, such as conversation starters tucked beneath the napkins.

Following a sold-out opening weekend, Red: Italian is now open, with an official ribbon cutting planned for September (exact date to be announced).

Hours are Tuesday through Sunday from 5-10 pm, with last seating at 9 pm to wrap up dinner service before Ruby Rodeo’s live music starts upstairs at 10:30 pm.

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