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Supermarket News

H-E-B breaks ground on first Dallas location of lower-price Joe V's Smart Shop

Teresa Gubbins
Dec 20, 2023 | 4:51 pm
H-E-B Joe V's Smart Shop

Joe V's Smart Shop, coming to DFW.

newsroom.heb.com

Texas supermarket giant H-E-B broke ground on its first Joe V's Smart Shop in Dallas.

According to a release, the event took place on December 20 at the store's location at 4101 W. Wheatland Rd. in southern Dallas, with remarks from H-E-B leadership and other community leaders.

This will be the first Joe V’s Smart Shop by H-E-B in DFW, as well as the first Joe V’s Smart Shop location outside of the Houston area.

The location is expected to open in late summer 2024.

Joe V’s Smart Shop launched in 2010 and has nine stores in the Houston area. The company describes it as an "innovative" price format, a nice word for discount, with a "uniquely curated assortment", a nice way of saying it has a smaller selection than a regular H-E-B.

They're opening two stores in the Dallas area, both south of I-30. The store at 4101 W. Wheatland Rd., at Highway 67, is slated to open in late summer 2024.

A second store is opening at 5204 S. Buckner Blvd. at the corner of Samuell Street, set to to open in spring 2025.

Joe V's is smaller than a full-size H-E-B with a smaller selection, carrying about 9,000 items, versus a traditional supermarket's 37,000 items.

They'll still offer features such as:

  • in-store made H-E-B Bakery tortillas
  • H-E-B Sushiya sushi made in-house
  • chef-inspired H-E-B Meal Simple assortments
  • in store baked breads and pastries

Each store is typically 55,000 square feet in size and employs about 150 people.

“With the introduction of Joe V’s Smart Shop to Dallas, we are excited to build on our longstanding presence in the area and commitment to serve more customers in this dynamic and growing part of Texas,” says Roxanne Orsak, H-E-B Chief Operating Officer.

In the DFW area, H-E-B has opened stores in Frisco, Plano, and McKinney. Other H-E-B stores the retailer has officially penciled in for the Metroplex are in Melissa, Prosper, Rockwall, Alliance/Fort Worth, and Mansfield.

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Steakhouse Opening

Docent Steak brings Kobe beef and samurai art to Dallas' Harwood District

Christina Hughes Babb
Sep 14, 2026 | 4:52 pm
Main Docent Steak dining room
Photos courtesy of Harwood Hospitality
The main dining room at Docent Steak.

The newest restaurant from Harwood Hospitality Group, called Docent Steak, is ready to open its doors near Uptown Dallas. The steakhouse will debut October 1, and reservations will open September 16 via Open Table.

First announced in 2024 and located within the Harwood No. 14 development at 2801 N. Harwood St., Docent Steak will offer several different dining experiences under one roof, according to a release.

The main dining area, which includes access to an expansive wraparound patio, will showcase traditional white-tablecloth, fine-dining. The restaurant's lower level gives way to a more casual, energetic atmosphere boasting TVs, a lively soundtrack, and a relaxed setting for drinks or watching TV.

Private dining spaces will accommodate everything from intimate dinners to events with up to 80 guests.

General manager Rhea Knight, a 10-year veteran of Dallas' restaurant scene, will oversee the opening team and front-of-house operations.

Docent Steak patio The wraparound porch at Docent Steak.Photo courtesy of Harwood Hospitality

“Great restaurants start with great people, and we’re focused on building a team that takes pride in what they do and how they take care of guests,” Knight says in the release. “I want Docent to become a restaurant people return to for the big milestones, but also the regular nights in between.”

Beefy menu
Docent's menu is built around HWD Beef, Harwood’s exclusive premium beef developed with ranchers in Texas, Oklahoma and New Mexico. It follows a zero-waste philosophy that uses the entire Akaushi cattle. Because HWD Beef is exclusive to Harwood restaurants, Docent will serve cuts unavailable elsewhere.

Prime cuts beginning at $72 include filet mignon, New York strip, ribeye, bone-in strip, Chateaubriand, and porterhouse. HWD Texas Wagyu selections include dry-aged New York strip and ribeye, starting at $85.

Docent also is authorized to serve Kobe Beef, which requires being a member of the Kobe Beef Marketing & Distribution Promotion Association. Its menu features several A5 Wagyu selections from Japan, available by the ounce, along with a rotating Kobe flight featuring five cuts.

Beyond the meat, the menu includes globally influenced dishes such as lump crab cake, Kobe potstickers, steak tartare sliders, tempura lobster, oysters, spicy tuna tartare, and a seafood tower.

Seasonal entrées include Texas bison filet, Elysian Fields rack of lamb, Kan Kan pork chop, Ora King salmon and miso Chilean sea bass. Sides include tallow-fried shoestring fries, whipped potatoes, mac and cheese, lobster mac and cheese, potatoes au gratin, and Brussels sprouts with Japanese whiskey, soy, maple and braised bacon. For dessert, there's baked Alaska, New York cheesecake, flourless chocolate cake, coconut cream pie, and bread pudding.

Knight — who has helped open several Dallas restaurants, including Town Hearth, two Neighborhood Services locations, National Anthem, and Brass Ram — is also a graduate of the Court of Master Sommeliers Americas’ Introductory Sommelier program and will also oversee Docent's beverage and wine program.

The cocktail menu mixes classic and unexpected drinks, ranging from a traditional martini and French 75 to original drinks such as the Strawberry Lychee Martini, Tamarind Buck, and Bread & Butter, made with reposado tequila, grapefruit, and bread-and-butter brine.

Docent Steak Docent's high-energy lower level.Photo courtesy of Harwood Hospitality

The wine list will reflect the restaurant's art. The selection spans celebrated regions, historic vineyards, and emerging producers, boasting bottles from Italy, France, and America. The program also features a range of sake from producers such as Soto, Dewatsuru, Yuki Tora, Negaibito, Shonen, HeavenSake, Kamitaka, Tengu, and Manotsuru.

In addition to its culinary artistry, Docent offers unique art-filled surroundings shaped by the renowned Barbier-Mueller Collection, which has one of the world’s largest and most significant collections of samurai art.

"The two-story restaurant features more than 100 objects woven into the restaurant’s design, including large-scale sculpture, architectural elements, textiles, armor, and historic equestrian objects, with several works dating to the 16th century," says the release. "Horse and cattle imagery, alongside a display of stirrups from around the world, offers a subtle nod to ranching culture. Together, these works create a dramatic setting that invites curiosity and discovery, with unexpected details revealing themselves throughout the space."

Docent Steak will be open Monday through Thursday from 4-10 pm, Friday and Saturday from 5-11 pm, and Sunday from 5-10 pm.

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