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    Pastry news

    Mom-and-pop chef team opens Lubellas Patisserie in Dallas' Casa View

    Teresa Gubbins
    Sep 26, 2022 | 4:34 pm
    Lubella pastry

    Pastry case at Lubella Patisserie.

    Marc Lee

    An exciting sweet spot has opened on the east side of Dallas: Called Lubellas Patisserie, it's the much-anticipated bakery from pastry chef Maria Becerra and her husband Ismael Trejo Gonzalez, which is now open at 10323 Ferguson Rd., in the newly renovated '50s Casa View Center.

    The bakery marked its grand opening on a pretty Sunday, September 25 with an enthusiastic turnout of family, friends, and neighbors, eager to cheer on a promising new local business and nosh on some expertly made baked treats.

    Lubellas is named for their two daughters, who were present at a ribbon-cutting, with the two girls teaming to wield the ribbon-cutting scissors with Gonzalez offering an assist.

    The ceremony took place at 12 noon - pushed back due to a line of enthusiastic customers.

    "We weren't able to get to it at 10 am because we had a line as soon as we opened," Gonzalez said as he popped a champagne cork. "Customers come first."

    The bakery is rendered in a pretty sky-blue-and-white color scheme, with a row of small two-top tables along the wall and a pastry case greeting you as soon as you enter.

    On Sunday, they had plain croissants, almond croissants, concha cookies, madeleines, chili-mango macarons, alfajores sandwich cookies dusted with powdered sugar, pecan diamont cookies, cinnamon rolls with generous icing, and muffins in a variety of flavors, plus sandwiches on croissants and crusty bread and quiche, tall and dense.

    The bakery will also function as an ordering point for Becerra's decorated cakes made to order, plus will serve cake by the slice, pan dulce, and tres leches cakes, similar to the ones she bakes for Jose Restaurant in the Park Cities.

    Becerra, who was nominated for a CultureMap Tastemaker Award in 2022 for Pastry Chef of the Year, and Gonzalez share many years in the restaurant industry, but this is their first shop which they opened.

    The opening is gratifying not only as the first venture from this husband-and-wife who share many years in the restaurant industry, but also is meaningful to a neighborhood that is enjoying glimmers of gentrification, perhaps best embodied by the buzzy new Starbucks community store which opened in the same center in August.

    Casa View has experienced a ground shift in the past five years, ever since it was identified as one of the hottest markets in the U.S. to flip a house.

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    Mexican Restaurant News

    Dallas Mexican restaurant Vidorra to open in DFW tourist destination

    Teresa Gubbins
    Jun 19, 2025 | 9:49 am
    Vidorra
    Vidorra
    Vidorra

    A Dallas-based Mexican restaurant and bar is coming to the tourist-friendly town of Grapevine: Vidorra, a modern Mexican restaurant chain founded in Deep Ellum in 2018, has leased a 7,878-square-foot freestanding restaurant building located at 700 W. SH-114.

    According to a release, it will open in December 2025.

    The location was most recently home to Hoffbrau Steak & Grill House, which closed surprisingly in February 2024, just a little over a year after it opened in November 2022 in a former Brick House Tavern & Tap, which closed during the pandemic. Way back in the day, it was a Romano's Macaroni Grill.

    The location lies in of a string of restaurants running along 114 that includes Grimaldi's, La Madeleine, PF Chang's, and Pappadeaux Seafood Kitchen. There are also already at least two other Mexican restaurants close by including Uncle Julio's and Mi Dia From Scratch.

    But Vidorra — which means “the good life” — is known not just for its food and cocktails, but also its "energized" environment. That means creative margaritas and Vidorra's signature Queso Blanco served in a 400-degree molcajete bowl – a fan-favorite experience.

    Other entrees include street tacos, birria tacos, and fajitas.

    Cocktails include a top-shelf margarita flight and fruit-infused cocktails. Tequila is big, and there are large-format drinks for sharing for a convivial social experience.

    There are currently Vidorra locations in Deep Ellum, Grand Prairie, Addison, and Rockwall, which opened in 2024; wit plans to open locations in Mesquite and Nashville soon.

    It's part of Milkshake Concepts whose portfolio of restaurants includes Stirr, The Finch, Saaya, Serious Pizza, and Serious Eats.

    Emilie G. Paulson with Weitzman handled negotiations for the property. Michael Walters with Falcon Realty Advisors represented the restaurant.

    tex-mexopenings
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