sudden cupcake shutter
Sprinkles Cupcakes shutters all locations, including Dallas shops & ATMs
Sprinkles has closed all of its locations.
A nationwide cupcake bakery has shuttered all of its locations, including in Dallas-Fort Worth. Sprinkles Cupcakes closed all of its locations on December 31, according to multiple reports.
The company provided a brief statement about the closures to TV station KTLA: “After thoughtful consideration, we’ve made the very difficult decision to transition away from operating company-owned Sprinkles bakeries.”
Founder Candace Nelson shared her own thoughts about the news via a post on Instagram. After noting that she sold the business to private equity in 2012, Nelson stated she was disappointed by the decision.
“Even though I sold the company over a decade ago, I still have such a personal connection to it, and this isn’t how I thought the story would go. I thought Sprinkles would keep growing and be around forever,” she says in the clip.
The bakery had 20 locations in six states. In greater Dallas, Sprinkles had a location at The Plaza at Preston Center (4020 Villanova St.), in Plano's Legacy West (7500 Windrose Ave.). It had cupcake ATMs at spots around the Metroplex, including Galleria Dallas, DFW Airport, the Gaylord Texan in Grapevine, Southlake Town Square, and The Shops at Clearfork in Fort Worth.
Sprinkles was widely credited for creating the cupcake craze of the late aughts and early 2010s. Founded by Nelson in 2005, the shop's treats elevated the form with high quality ingredients, a wide range of flavors, and the sort of eye-catching designs that would be now be described as Instagram-worthy — but Sprinkles predates the app’s creation.
It introduced a number of innovations, including a cupcake ATM to satisfy cravings 24-hours-a-day.
As for Nelson, she pivoted to Pizzana, an Italian-style pizzeria she co-founded with her husband Charles, actor Chris O’Donnell and his wife Caroline, and chef Daniele Uditi. The restaurant, which holds a Bib Gourmand designation in the Michelin Guide for its original outpost in Los Angeles, has a Dallas location that opened in 2022 and a Houston store that opened in 2024.
