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State Fair Food News

The secret ingredient behind the State Fair of Texas 2024 food vendors

Teresa Gubbins
Sep 20, 2024 | 12:57 pm
Big Tex State Fair foods

State Fair of Texas: Salted caramel ice cream, spicy dark chocolate cookie, with chicken wing and French fries.

SFOT

Soon the 2024 edition of the State Fair of Texas will return in all its carny glory: Big Tex, the Midway, all of its usual traditions — but also with an unprecedented buffet of buzzy new foodstuffs that are helping to keep the annual event vital and up to date.

Food has become a hobby for many young people, and the State Fair staff's cognizance of that reality has helped transform the fair into a foodie destination.

In the old days, it was about getting your Fletcher's Corny Dog fix. Now Fletcher's is just your starting point, and the sport is to pack in as many novelties as your stomach can handle.

This year, there are 40-something new creations ranging from dumplings to cookie butter nachos to fried mochi matcha ice cream with an Asian twist.

The proliferation and modernization of the State Fair fare is a trend that started in 2005, with the first Big Tex Choice Awards, their annual concessionaire competition, which introduced the idea of innovation in festival-style foods.

The trend has accelerated in recent years with an explosion of over-the-top dishes ready for their Instagram moment, says Senior VP of Concessions Melanie Linnear, who oversees a team that gently nudges the vendors towards offering fresh new creations pitched to a younger generation craving new flavors and experiences.

State Fair of Texas fried matcha State Fair of Texas: Sandoitchi's Fried Mochi Matcha Ice Cream and Fried Matcha Sando.SFOT

"It's been like this for the last three to five years," Linnear says. "Just in the last year or two, I've brought in more than 20 new vendors. And when we bring in new vendors, we see our current vendors stepping up their game, too."

It's part of an ongoing effort by the State Fair that has become more pronounced since the fair returned after the pandemic. They've also grown more sophisticated in their marketing: from formalizing the Big Tex Choice Awards with a TV-friendly ceremony, to providing nicely-shot photos and descriptions that websites like CultureMap can cut-and-paste.

"We've ramped up — my assistant Callie Nolan is younger and pays attention to social media," Linnear says. "She'll be on TikTok, and we'll be texting each other, 'Look at this food item, what do you think?'"

"We've gone out and actively sought out new and different items — stepping outside the normal concessions bubble, the niche items that have become state fair trademarks like corny dogs, turkey legs, and fries," Linnear says. "There's always going to be a place for those - because when you come to the fair and get a Fletcher's corny dog, it tastes different at the fair."

Pre-pandemic, the concession lineup had 87 vendors. Each year that number has ticked up.

"We are now at 92-93 new vendors, some come and go but we've brought in an average of five new vendors each year," she says.

The fair receives more than 200 applications every year from hopefuls petitioning for a slot. Linnear says they try to keep them local or Texas-based, and most are from the DFW area.

"These operators are mom-and-pops, and that is standard throughout the fair industry," she says. "Their moms and dads did it before them — it's generational. It takes a certain breed to want to do this every year and keep the family legacy going."

State Fair corny dogs Fletcher's corny dogs are an enduring tradition. The Real Slim Foodie

Charitable mentorship program

The State Fair also has a program called the Big Tex Master Class, where they offer mentorships to concession hopefuls.

"We find entrepreneurs from the southern sector of town, to get more minority vendors interested in being concessionaires at the fair," Linnear says. "Our master class consists of about 5 to 6 months of training, including business skills, working with attorneys, to get a business up and running."

Then, during the fair, they're paired with existing vendors.

"They have to do an internship, working at the fair — putting in a minimum of 12 hours behind the scenes in a booth, to make sure this is something they want to do," she says. "We've had that program in place since 2017 and we've had four people who've gone on to become operators, including Kerston Crawford-Thorns with Pearlie's Southern Kitchen, Tony Bednar of Tony's Tacos, and Heather Perkins, who won the Big Tex Choice Awards this year with her Texas Sugar Rush Pickles. They all went through the program and it has been very successful for them."

The State Fair's food program has influenced other institutions — like the Dallas Cowboys and the Texas Rangers, who now introduce new menu items with pizzazz every season — as well as serving as a model for other fairs across the U.S.

"The Big Tex Choice Awards changed the whole dynamic for the industry as a whole," Linnear says. "It took on a life of its own and we've been able to share what we've done with fairs throughout the industry."

The 2024 State Fair of Texas will kick off on Friday, September 27, and run through Sunday, October 20.

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Food trends

Dallas-Fort Worth pitmasters lead Texas’ growing halal BBQ boom

Associated Press
Aug 21, 2026 | 1:10 pm
Levant BBQ
Levant BBQ
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FORT WORTH, Texas (RNS) — At 9 am on a scorching Saturday in June, nearly 100 people were already lined up outside Goldee’s BBQ, a small, wooden-shack restaurant.

First in line was 30-year-old Thanh Huynh, who had been sitting in a lawn chair on the joint’s rustic porch since 6:30 am.

“I have, like, a whole list, and I’m going to spend lots of money here. It’ll be worth it,” he said, laughing while rattling off a long order of meats and sides from his phone’s Notes app as a sweet, smoky scent from nearby pits hung in the air.

Opened in 2020 by a group of his friends, the restaurant was named the No. 1 barbecue spot in the state by Texas Monthly a year later, and then won a Bib Gourmand award from the prestigious Michelin Guide, given for “great food at a great value.”

The restaurant serves classic Texas barbecue like craft pork belly, sausage, and ribs. But it also offers halal brisket, turkey, and lamb.

"Halal" means meat raised and butchered in accordance with Islamic guidelines. It refers to the method in which the animals are slaughtered, one that focuses on humane treatment, cleanliness, and acknowledging the value of life — similar in concept to kosher food in Judaism.

A growing number of halal places have opened around Fort Worth in recent years, and there are also non-halal restaurants that use halal beef, such as burger institution Kincaid's, the new Burger Vault in Keller, and the forthcoming Tick Tock Taco in Colleyville.

Growing Texas trend
At a time when Republican leaders are increasingly targeting the state’s growing Muslim communities, halal barbecue joints like Goldee’s are thriving in Texas. Across the state, Muslim pitmasters are gaining recognition for putting their own spin on one of Texas’ most iconic culinary traditions.

Goldee's Barbecue Goldee's Barbecue is an acclaimed BBQ joint in Fort Worth. Goldee's Barbecue/ Facebook

At least a dozen barbecue spots now serve halal meats, including Yearby’s Barbecue & Waterice, run by Black Muslim couple CJ and Sabrina Henley, soon-to-be in Plano; and Levant Mediterranean BBQ, a restaurant with locations in Houston and Frisco and whose all-beef menu includes a brisket shawarma sandwich.

“Now there are so many options, and for us to have highly rated barbecue, it’s a blessing,” said Haris Ghaffar, who drove an hour from Celina and stood in 90-degree weather for nearly two hours with a friend for the halal options at Goldee’s.

Growing up in the 1990s, Ghaffar said a McDonald’s Filet-O-Fish sandwich was one of the few halal meals he could eat while dining out. Back then, halal food was seen as serving a small community. Today, it’s a multibillion-dollar industry that’s part of the American culinary mainstream, said James Beard Award‑winning food writer Farhan Mustafa, who wrote about the rise of American halal barbecue for Bon Appétit magazine in 2025.

“Halal food is American food,” said Mustafa, who is based in Seattle. “It belongs on your plate. It belongs in the casual chat. It belongs in hip hop tracks. It’s the most American thing there is.”

Mustafa said Muslims are part of a growing list of communities putting their stamp on Texas barbecue. “Whether they’re first, second or third-generation Muslims or Muslim Americans or just Americans, they’re bringing what they know and what excites them,” he said.

More than salt and pepper
Texas barbecue is typically defined by salt-and-pepper brisket and pork ribs, but this new crop of halal pitmasters are adding inventive twists, often based on their own family heritages.

Zain Shafi, a pitmaster and co-owner of Goldee’s, previously ran Sabar Barbecue, a food truck that offered Pakistani-infused halal dishes, such as brisket with rub that included spices like bay leaf and coriander.

Sabar was nominated for Best BBQ in CultureMap's 2025 Tastemaker Awards, and made the list of Texas Monthly's Top 50 Barbecue Restaurants of 2025. The restaurant was also featured in a recently published BBQ book Texas BBQ: The Art of Low and Slow. He closed Sabar in December 2025 after two years.

Sabar BBQ Sabar Barbecue offered a Pakistani twist on BBQ. Sabar Barbecue

Shafi brought tandoori smoked turkey to Goldee’s menu. And sourcing halal cuts, he said, was a natural choice because they are “the highest quality” meats.

Goldee’s chef and part owner Nupohn Inthanousay also blends his Laotian heritage, serving a smoked Lao “sai oua” sausage with sticky rice and a fiery, tangy dipping sauce.

At Kafi BBQ in Irving, owner Salahodeen Abdul-Kafi brings halal Wagyu beef and Iraqi spices to classic Texas barbecue, challenging what he said is the “traditional old guard of Texas barbecue.”

“My goal at Kafi BBQ is to make the best barbecue in Texas,” Abdul-Kafi said. “I have not been shy about that at all, and making the best barbecue in Texas does not necessarily have to include pork.”

A former Silicon Valley tech worker, he moved to Texas six years ago in search of a Muslim community. On weekends in his backyard, he smoked brisket for friends. By 2024, he bought a smoker and opened Kafi BBQ.

He said he spent months testing and perfecting recipes and finding local producers. Abdul-Kafi attributes his obsession with crafting a stand-out menu to the Islamic concept of “Ihsan”— an Arabic term meaning doing something with excellence for the sake of God.

On a Sunday afternoon this summer, the restaurant’s red booths were packed with diners, drawn to menu items like the 13-spice Wagyu brisket, pomegranate-glazed beef belly burnt ends and Iraqi-inspired spicy beef sausage.

“That sausage, I’d probably put it at the top sausage I’ve ever had, and we eat barbecue a lot. This place is unique,” said Jonathan Tate, a Fort Worth resident who came to Kafi BBQ with a friend after reading about it on a Facebook foodie group.

“I don’t necessarily have to have it halal, but it’s nice to know they took good care of the food, the meat,” his friend Jon Sklar said, before going back in line to order oxtail.

Kafi BBQ Meat at Kafi BBQ in Irving. Kafi BBQ

'We love barbecue'
Although political rhetoric against Muslims in Texas has become increasingly hostile — some GOP lawmakers even discussed a ban on halal food at a conference this month — pitmasters like Abdul-Kafi see the rise of halal barbecue as an effective counterargument.

“It’s an example of exactly the opposite of what the Islamophobes talk about, right?” he said. “They say, ‘oh, Muslims don’t integrate, they stay alone, they don’t help society and all this stuff.’ And it’s like, I’m sitting here contributing to the most well-known cuisine of Texas.”

One of the diners at Kafi BBQ, Houston native Muhammad Sohail, 23, said the restaurant reflects who he is — a proud Texan and Muslim. “This place is super important because I can see halal within the culture of Texas, which is my culture at this point,” Sohail said. “We love the food. We love meat. We’re Muslims and we love barbecue.”

After finishing a big lunch with 10 relatives, Areeba Ali, a Dallas native of Indian heritage, said the restaurant’s appeal cuts across communities, which she said is evidence that halal barbecue isn’t a niche but resonates broadly with Texans. “If you look around in the restaurant, you see everybody in there — it’s not just one demographic in there,” Ali said.

For Mustafa, that success is ultimately a testament to the resilience of Muslim American communities.

“No matter how much they try to erase us, our food is here to stay,” he said. “You will see the power of just good food and the fact that most people really seem to understand that this is just as American as anything else.”

---

This story was written and produced by Religion News Service and distributed by The Associated Press. It also includes information from the CultureMap archives.

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