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Beverage News

Taco Bell to debut its Live Más Café beverage concept in Dallas

Teresa Gubbins
Oct 28, 2025 | 3:16 pm
Live Mas Cafe

Gotta love the lavender at Live Mas Cafe

Taco Bell

Taco Bell is about to debut a beverage-centric concept in Dallas: Called Live Más Café, it's a store-within-a-store located at the Taco Bell at 5506 E Mockingbird Ln., where it will celebrate a grand opening on November 6.

Inspired by Gen Z’s love for customizable drinks, the cafe will offer 30 beverages: from Churro Chillers and specialty coffees to Refrescas and Dirty Mountain Dew Baja Blast Dream Sodas — made by expertly trained “Bellristas” who handcraft the specialty drinks on the spot as part of the elevated in-restaurant atmosphere.

Taco Bell's Refrescas are a line of fruity flavored drinks and teas such as the Dragonfruit Strawberry drink made with dragonfruit and mixed berry flavors, freeze-dried strawberry pieces, and green tea. The full beverage menu spans from refreshing sips to energizing boosts to "frozen escapes."

The concept and menu are reminiscent of CosMc's, the beverage spinoff launched in 2024 by McDonald's, which also tested here in Dallas. Alas, as of May 2025, McDonald's had already shut it down.

Live Mas Cafe drinks Live Mas Cafe drinksTaco Bell

But Taco Bell says its beverage investment is as much about pushing the boundaries of the guest experience as it is about menu innovation, with a vision to make its beverages as iconic as its food.

“We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat throughout the day,” says Taco Bell’s Global Chief Food Innovation Officer Liz Matthews in a statement. “So, we’re making big investments to become the ultimate beverage stop where our fans can expect to see the same bold, unexpected creativity in their cups as they do on their plates.”

The Live Más Café in Dallas will mark the first expansion outside of Taco Bell's home state of California, where it tested its first location in summer 2025 in Chula Vista, and where it has since opened locations in Irvine, San Diego, and Los Angeles County. Their plan is to open 30-odd locations across southern California and Texas, including more locations in Dallas, as well as locations in Houston, which will open. on November 20.

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new roots

L.A. celebrity favorite The Ivy plants Dallas branch near Katy Trail

Christina Hughes Babb
Nov 11, 2026 | 4:11 pm
The Ivy
Photo courtesy of The Ivy/Facebook
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A Los Angeles restaurant famous for celebrity sightings on its bright floral patios is opening a branch in Dallas: The Ivy will debut in fall 2027 at 4205 Buena Vista St. inside The Terminal at Katy Trail.

“This will be the first Ivy outside of Southern California,” says India Wolfe, the restaurant founders' daughter, in a release. "I felt a strong calling to bring The Ivy somewhere new and to plant roots there with our family.”

India’s parents opened The Ivy on Robertson Boulevard in 1980, followed by Ivy at the Shore in Santa Monica five years later.

While her father, chef Richard Irving, and mother, Lynn von Kersting, remain in LA, Wolfe and her husband, Ernest Wolfe IV, will move to Dallas in February with their two children and dogs, to operate The Ivy. The restaurant will be located inside a luxury apartment tower overlooking the Katy Trail.

India started working as a teen at the family's third branch in Santa Monica and learned everything "from greeting guests and waiting tables to staging events, filming viral social media, and modernizing the business for a new generation," says the release.

Both she and her husband spent time in other professions but were drawn to the dining field. Ernest helped his in-laws so often at The Ivy that they finally employed him full-time.

“I love working with him," India says, "and we complement each other’s skills really well, not unlike my mom and dad.”

The Ivy The family behind The Ivy.Courtesy photo

The Wolfes say they want the Dallas restaurant to retain The Ivy’s familiar cooking, warmth and character, while making it feel like home in a new city.

“I love the idea of people taking a walk on the Katy Trail and then meeting friends for brunch at The Ivy,” India says.

Her parents are assisting with the design and menu; India wants a contemporary vibe but doesn’t plan to change what works so well.

“I don’t want to make it too different because I think the reason that people from Dallas come to The Ivy is because they love The Ivy,” she says. “That said, this new restaurant will certainly stand on its own two feet.”

Unlike the original, the Dallas Ivy will have a bar, an idea India dreamed up. While restaurant bars are nothing unusual, India actually envisioned what her family jokingly calls “the D Bar" (so named for Dallas), where guests can clink glasses and share good energy around a curved, D-shaped counter.

Her interest in art and flowers will result in a space well-appointed with roses, a family tradition, and local blooms like zinnias and snapdragons.

The Ivy serves upscale American comfort food and Californian cuisine with influences from Italian, French, Cajun, and Mexican cooking. Dishes are made with seasonal ingredients, so the menus evolve throughout the year.

While the Dallas menu is being developed, the restaurant's Southern California winter menus, for example, include starters such as crab cakes, Caesar salad, and grilled-vegetable salad. Pasta options include lobster ravioli with Ivy pink sauce and lobster tagliatelle. Wood- or stone-fired pizzas include margherita and Cajun shrimp pies, while house-baked breads, old-fashioned red velvet cake, coconut cake, and chocolate chip cookies round out the menu.

The Ivy has always been at the center of family life, India notes. Now she and Ernest are bringing that way of life to Dallas.

She adds, “I am confident it will be a great home for The Ivy and for our family.”

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