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    Burger News

    Celebrity Wahlberg burger restaurant closes location at The Star in Frisco

    Teresa Gubbins
    Oct 13, 2023 | 5:05 pm
    Wahlburger

    A stacked burger at Wahlburger, sadly no longer being served in Texas.

    Courtesy of Wahlburger

    In a big loss on the celebrity burger restaurant front, Wahlburgers, the burger chain from the Wahlberg family of Boston and Hollywood, has closed its only restaurant in Texas.

    The restaurant was located at The Star in Frisco, where it opened in October 2019.

    According to a spokesperson, it closed on September 28. "It just wasn't doing enough business to keep it open," he said.

    The casual dining burger and bar concept was founded by brothers Mark, Donnie, and chef Paul Wahlberg with a diverse lineup of burgers, sandwiches, sides, and specialty drinks. The chain has 30 locations in the U.S., plus eight international locations in Canada, New Zealand, and Australia.

    Chef Paul's menu incorporated a selection of his family's favorite dishes they shared together, including:

    • Donnie's choice: BBQ Bacon Burger, described as a "spiced-up weekend barbecue on a bun," topped with white cheddar cheese, bacon, avocado, fresh jalapeños, and barbecue sauce.
    • Mark's choice: Thanksgiving Day, "like Thanksgiving leftovers on a bun," made with fresh ground seasoned turkey, stuffing, Paul's house made orange-cranberry sauce, roasted butternut squash, and mayo.
    • Paul's choice: Wahlburger's signature Our Burger with lettuce, tomato, onion, government cheese, Paul’s signature Wahl sauce and pickles “just like Dad used to grill in the backyard.”

    There were also sloppy joes, sandwiches, tater tots, and "Wahlbowls," plus a full-service bar with cocktails, wine, and beer. Decor included photos and memories celebrating the brothers' life journeys from Dorchester neighborhood kids to rising chef and international superstars.

    Mark Wahlberg even attended a Dallas Cowboys training camp to announce the news of the restaurant's entry into Texas. Wahlberg is no stranger to Dallas-Fort Worth: He's also a partner in Flecha Azul Tequila and has come to DFW twice in 2023, in March and September, to support the brand.

    The timing of Wahlburger's arrival in Texas was unfortunate, as it opened just as the pandemic was looming.

    Dallas celebrity fast-food fans are now left to console themselves with chicken tenders from Post Malone.

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    Burger News

    Family-owned Patty Lou's Smashburgers will open in old downtown Plano

    Teresa Gubbins
    Feb 10, 2026 | 3:44 pm
    Smashburger
    Photo by Sara Aurora Cimminiello on Unsplash
    Smashburger

    A new restaurant starring a buzzy burger is coming to old downtown Plano: Called Patty Lou's Smashburgers, it will feature the namesake smashburger, and will open at 1004 E. 14th St. #105, in a historic location that was most recently home to a Starbucks.

    Patty Lou's is a new concept from Urban Family Concepts, the hospitality company whose other restaurants include Urban Seafood Co., Urban Rio Cantina & Grill, and Italian restaurant Urban Crust, all located in the downtown Plano area.

    Patty Lou's is their burger entry, a quick-service spot serving smashburgers, the flattened version of a burger with crisp edges that's been a hot trend for the past year.

    According to Urban Family Concepts partner and spokesperson Dana Blaugrund, the restaurant will open in late spring.

    Patty Lou's is also a sweet homage to a family member — named for Patty Lou Peters, of "Patty Lou and her Texas Sweethearts" fame, an all-female country & Western / Western swing group founded in the '40s, when female groups were a rarity.

    Patty Lou was the mother of Bonnie Shea, who co-founded Urban Family Concepts with her husband Nathan Shea. Infusing the personal touch into everything they do is part of the company DNA, says Urban partner Michael Lee.

    "Urban is generally driven by what we like," Lee says. "Urban Rio, our Mexican concept, came about because Bonnie loved that cuisine, and Urban Seafood Company, Nate loves seafood. Burgers are a favorite of their son-in-laws."

    Their version of the smashburger will feature American cheese and onions that melt into the meat, Lee says. They'll be served on potato buns, and there'll be some toppings — but they won't go too crazy.

    "It'll have onions, lettuce, and pickle, but we're going to stay minimal, with additional toppings on the side," he says. "Going overboard with ingredients can get complicated. Our goal is, very simple burgers that taste very good, at a value price, so that everyone can enjoy coming back and getting a burger."

    The menu will also feature smashed chicken burgers, hand-cut French fries skin on, lightly battered onion rings, and milkshakes. They'll also serve alcohol, including bottled beers, wine by the glass, and a signature frozen cocktail. Eventually, they'll add specials like a burger of the month.

    The location was originally home to the Ice House, built in 1917, an institution that provided ice products to Plano residents and businesses, says Urban partner Payton Hickey.

    "You could pull up and get a block of ice from workers with tongs," Hickey says. "During remodeling, we could still see the raised floor where the freezer was, where they kept the ice."

    They operated a licensed location of Starbucks in that space until 2024, when Starbucks opened a store nearby with a drive-thru in the former longtime Jack in the Box at 15th Street and US-75.

    Decor at Patty Lou's will embrace a diner feel with counter seating, while incorporating elements from Patty Lou Peter's life, Blaugrund says. (It's a nice coincidence that her name syncs up with "hamburger patty.")

    "We'll have her original guitar and some memorabilia in the restaurant — a cool mixture of country music and burger restaurant," Blaugrund says.

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