Celebrity Wahlberg burger restaurant closes location at The Star in Frisco
In a big loss on the celebrity burger restaurant front, Wahlburgers, the burger chain from the Wahlberg family of Boston and Hollywood, has closed its only restaurant in Texas.
The restaurant was located at The Star in Frisco, where it opened in October 2019.
According to a spokesperson, it closed on September 28. "It just wasn't doing enough business to keep it open," he said.
The casual dining burger and bar concept was founded by brothers Mark, Donnie, and chef Paul Wahlberg with a diverse lineup of burgers, sandwiches, sides, and specialty drinks. The chain has 30 locations in the U.S., plus eight international locations in Canada, New Zealand, and Australia.
Chef Paul's menu incorporated a selection of his family's favorite dishes they shared together, including:
- Donnie's choice: BBQ Bacon Burger, described as a "spiced-up weekend barbecue on a bun," topped with white cheddar cheese, bacon, avocado, fresh jalapeños, and barbecue sauce.
- Mark's choice: Thanksgiving Day, "like Thanksgiving leftovers on a bun," made with fresh ground seasoned turkey, stuffing, Paul's house made orange-cranberry sauce, roasted butternut squash, and mayo.
- Paul's choice: Wahlburger's signature Our Burger with lettuce, tomato, onion, government cheese, Paul’s signature Wahl sauce and pickles “just like Dad used to grill in the backyard.”
There were also sloppy joes, sandwiches, tater tots, and "Wahlbowls," plus a full-service bar with cocktails, wine, and beer. Decor included photos and memories celebrating the brothers' life journeys from Dorchester neighborhood kids to rising chef and international superstars.
Mark Wahlberg even attended a Dallas Cowboys training camp to announce the news of the restaurant's entry into Texas. Wahlberg is no stranger to Dallas-Fort Worth: He's also a partner in Flecha Azul Tequila and has come to DFW twice in 2023, in March and September, to support the brand.
The timing of Wahlburger's arrival in Texas was unfortunate, as it opened just as the pandemic was looming.
Dallas celebrity fast-food fans are now left to console themselves with chicken tenders from Post Malone.