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Dallas' Highland Park Village brings flashy Italian into fashion fold

Dallas' Highland Park Village brings flashy Italian into fashion fold

Etro at Highland Park Village
Etro is now open in Highland Park Village. Courtesy photo
Etro at Highland Park Village
The brand is known for color, as reflected in the bold accents of the store. Courtesy photo
Etro at Highland Park Village
Etro at Highland Park Village

Highland Park Village has a new high-fashion tenant: Etro, known for kaleidoscope prints, rich colors, and bohemian flair, just moved into Dallas' most upscale shopping destination. This is the first local standalone shop for the Italian brand and only the seventh in the United States.

The 2,300-square-foot store, located next to fellow newcomer Dior Beauty, houses menswear, womenswear, accessories, and fragrance. Etro also recently opened a shop at Houston's River Oaks District.

"I think it does well in Texas because it's such a fun, colorful line — and one of the few that is strong in men's and women's collections," says CultureMap's Houston-based fashion authority Clifford Pugh. 

According to a release, the interior "represents the latest generation of Etro boutiques," inspired by art deco design. Think silver metal accents and gray marble floors punctuated by pops of color, like the fuchsia border on the area rug.

Etro joins other luxury fashion brands such as Hermes, Chanel, Balenciaga, Ermenegildo Zegna, and Alexander McQueen, among others. Etro is open Monday-Saturday, 10 am-6 pm, and Sunday, noon-5 pm.