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    Sexy Fashion Scene

    Dallas' fashion elite pack Lublu Kira Plastinina grand opening party

    Diana Oates
    Aug 29, 2013 | 4:01 pm

    The Plaza at Preston Center never looked so haute as it did for the Lublu Kira Plastinina grand opening fete. Elite fans of the Russian designer dressed to impress — and party.

    Greeted with an array of carefully crafted cocktails before they stepped one foot inside, fashionistas of all ages filled the store to honor the talented young designer. Can we take a moment to talk about Bradley Agather Means’ outfit? Holy chic! Rocking Lublu Kira Plastinina pants, of course.

    “I believe my personality comes out while I am designing these pieces,” Plastinina said. “I would love to think of myself as feminine, daring and savvy. I look forward to growing and maturing in the fashion industry, learning all that I can.”

    Fashionable men and women — including Tina Craig, Annelise Peterson, Claire Distenfeld, Dorian Grinspan, Logan Horn, Natalie Joos, Laura Noble, Lucy Wrubel, Tanya Foster, Lynn McBee, Anna-Sophia Van Zweden, Jessica Nowitzki, Todd Fiscus, Christen Wilson, Kari Schlegel Kloewer, Troy Kloewer, Kystal Schlegel, Amber Venz and Merritt Beck — mingled while DJ Hannah Bronfman blended beats during this sexy and chic soiree.

    “I am very excited and dedicated to the success of Lublu in the U.S. market and overseas,” Plastinina said. “I believe this is an excellent opportunity for the brand to grow, and I look forward to working hard, and showing the US market what I can do.”

    If Plastinina’s Dallas store is even half as successful as her grand opening party, her designs will be occupying sophisticated closets for years to come.

    Laura Noble, Dogan Perese

    Laura Noble, Dogan Perese, LUBLU
    Photo by Jason Acton
    Laura Noble, Dogan Perese
    unspecified
    news/fashion
    news/society

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    The TJ Maxx of outdoor gear stores Sierra to make DFW debut in Allen

    Teresa Gubbins
    Oct 14, 2025 | 11:24 am
    Sierra
    Sierra
    Sierra

    A new store with brand name active and outdoor gear at low prices is coming to Dallas: Sierra, which is sort of like the TJ Maxx version of an outdoor equipment store, will open a location at The Village at Allen, at 170 E. Stacy Rd. #2030.

    This is only the second location for Sierra, following its recent Texas debut in San Antonio. According to a release, it'll open on Saturday, October 18 with a grand opening celebration starting at 8 am, including DJ, giveaways, and a hidden tag activity offering a chance to win a Sierra gift card.

    Sierra is the go-to destination for value on top active and outdoor brands, with savings of up to 20–60 percent less than department and specialty store prices. They sell gear for every outdoor pursuit, whether it’s a leisurely neighborhood walk, cycling along The Allen Bike Trail, or golfing at Watters Creek.

    The company was founded in 1986 and is part of The TJX Companies, Inc., the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, whose subsidiaries include T.J. Maxx, Marshalls, HomeGoods, Winners, and TK Maxx.

    There are currently 138 Sierra stores selling apparel, footwear, and gear for the whole family. Some of the current finds include GoreTex jackets, Perrin hiking boots, Adidas duffel bags, Sherpa sweaters, North Face ski pants, Frye knee-high harness boots, Free People denim jackets, Pendleton rain boots, Carhartt beanies, and more.

    “We’re excited to bring the Sierra experience to more Texans with our new store in Allen, extending our reach to the greater Dallas-Fort Worth community,” says Sierra Assistant marketing VP Amanda Johnson in a statement. "Sierra is committed to making active lifestyles accessible for everyone. From outdoor adventures to everyday activities, our goal is to provide premium apparel, footwear and gear at prices that make staying active simple and attainable."

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