A hotel off US-75 near SMU in Dallas, one that's easy to spot by its cool exterior mood lighting, is changing hands.
The Magnolia Hotel Park Cities, located just north of Mockingbird Station, is being rebranded and renovated by Convexity Properties, a Chicago-based real estate investor, and will anchor a newly-formed 12-acre mixed-use development now known as Eastline.
The new name: the Beeman Hotel at Eastline.
The hotel, which is at 6070 N. Central Expwy. at the intersection of Twin Sixties Drive, will undergo a renovation that's expected to be completed by June 2020. It will remain open throughout the process.
The name change takes place on Friday, November 1. Bye, Magnolia, hello Beeman. (Not to be confused with Beekman, which is a New York hotel that comes up if you google Beeman.)
The project's benchmarks include:
- update 297 guest rooms
- add a café and grab-and-go market
- add a lobby lounge, including a gastropub with live music
Amenities will include 12,000 square feet of event space, a fitness center, business center and indoor pool.
David Nelson, who leads Convexity Properties, says that the hotel "is designed for the traveler that wants a boutique, high-end experience but doesn't take themselves too seriously."
And for those who love local lore, the new name has Dallas ties: It references James Beeman, one of the first to settle White Rock Creek in 1842.
"We felt there was an opportunity to provide a proverbial nod to the entrepreneurial spirit of Dallas by naming the hotel after one of Dallas' first settlers, and to create a space that blends establishment with a bit of avant-garde," Nelson says.
Convexity Properties has executed some other recent, high-profile hotel renovations including the award-winning Robey Hotel in Chicago and the historic Hotel Jerome in Aspen.
To manage the Beeman, they've hired IntrigueTM, the independent lifestyle division of Dallas-based Interstate Hotels & Resorts. IntrigueTM also manages the Canvas in downtown Dallas.
This hotel was originally a Radisson Inn. It became a Holiday Inn in 2012, then a Magnolia in 2015. Holiday Inn is the one to thank for the sweet lighting. They installed the cool light panels on the side of the building that faces out onto 75, transmitting eye-catching jewel-toned hues.
The Beeman Hotel is part of Convexity's first phase in developing Eastline. In addition to the hotel and office buildings, Eastline will also have a 28-story luxury apartment tower, currently under construction and expected to open in 2021.
Will that neon lighting come to pass? One hopes so.
