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    School of Life

    Education pioneer Rosemary Perlmeter talks charter schools and building trust

    Claire St. Amant
    Apr 9, 2013 | 8:30 am

    Rosemary Perlmeter is a lifelong learner, though she didn’t start her career in education until she turned 40. In college, Perlmeter turned down a teaching scholarship to go to law school.

    "For my first 20 years of life, I was not someone who was known for taking risks," Perlmeter says. "I was pretty cautious."

    After many years in the corporate world, Perlmeter threw caution to the wind and co-founded Uplift Education and the Teaching Trust in Dallas. She’s currently the CEO of the latter and also teaches education policy and leadership classes in a master’s program at SMU.

    "If we are ever going to eliminate the achievement gap, we will have to start from the place of building trust," Perlmeter says.

    Teaching Trust offers three practice-based leadership programs focused on quality instruction and transformation in urban districts.

    On April 10, Perlmeter speaks on a panel at the Communities Foundation of Texas on "Disruptive innovation in K-12 education." KERA’s Krys Boyd moderates the discussion, which is part of the Cause-Minded Conversation series.

    We recently chatted with Perlmeter about the challenges of charter schools and what Dallas does well.

    CultureMap: How does one go from a career in law and business to education reform?

    Rosemary Perlmeter: A lot of people go to law school without a clear sense of what it looks like on the other end. I wanted to find a cause-related profession and something that matched my experience and skills with a topic I cared deeply about. I've always been really interested in public education. At age 40, I was financially able, and I made the switch.

    CM: Why should people care about the state of public education?

    RP: I believe that every community should have choices for education. Previously, you could only choose a school if you had the resources to move to a new zip code or pay for private school. But charter schools offer broader choices within public education.

    CM: What’s the difference between charter schools and traditional public schools?

    RP: The single greatest difference is the way in which charter schools have the freedom to leverage human capital. Charters have a lot more freedom and private practices around recruiting, selecting, hiring and developing talent. We have internally appointed governing boards, not publicly elected ones.

    CM: What’s the biggest misconception about charter schools?

    RP: A lot of people think that charter schools are private schools. People think they have complete freedom, but they really only have freedom in a few areas.

    CM: What’s the biggest challenge in introducing charter schools to Texas?

    RP: When you have pioneers, some do it well and some don’t do it so well. You get early mixed results that you have to wade through to see what comes out the other side that works.

    CM: What’s the best advice you’ve ever received?

    RP: Trust is fundamental to change. If we are ever going to eliminate the achievement gap, we will have to start from the place of building trust.

    CM: What’s the hardest decision you’ve ever had to make?

    RP: There are a lot of really well-intended people in every nonprofit who don’t necessarily have the competencies that they need in order to make a difference. It’s not hard to give tough news to people who aren’t well-intended, but it’s really hard to do that with those who are.

    CM: What does Dallas do well?

    RP: Dallas has a variety of groups that work really well together. They put aside their personal agendas, and they come to the table to do what’s best for the citizens and the city. Many people came together to build the arts community, and I think that’s happening now in the field of education.

    CM: What could Dallas do better?

    RP: Making sure that we view all of the children in our city as our children and taking the risks that we need to take to make dramatic change.

    --

    Communities of Texas Foundation presents "Disruptive innovation in K-12 education" at 4:30 pm, April 10. Admission is free, but registration is encouraged.

    The Teaching Trust focuses on enriching the educational experience of students grades K-12.

    Charter school students
    Teaching Trust Facebook
    The Teaching Trust focuses on enriching the educational experience of students grades K-12.
    unspecified
    news/city-life

    RIP Kelly

    Beloved Dallas public relations maven Kelly Hunter dies at 58

    Teresa Gubbins
    Jun 18, 2026 | 2:35 pm
    Kelly Hunter Sunwest PR
    Photo courtesy of Sunwest PR.
    Kelly Hunter passed away on June 12.

    A beloved Dallas media figure has died: Kelly Hunter, a public relations maven who helped restaurants and other small businesses thrive, passed away on June 12, following a brief illness; she was 58.

    Hunter spent 35 years in the field of public relations, first at Shiroma Southwest, then at Sunwest Communications, where she served as Vice President, Lifestyle, Hospitality & Tech.

    She played a key role in a creative alliance with the City of Addison, particularly its annual Kaboom Town 4th of July event. Other notable clients she promoted over the years include Galleria Dallas; the Statler Dallas hotel in downtown Dallas; Hotel Dax, the Statler sibling that recently opened in Addison; and the Frontiers of Flight Museum at Dallas Love Field.

    A statement from Sunwest said that "Kelly’s unparalleled work ethic and encyclopedic knowledge of countless subjects were exceeded only by the passion she had for her job. She made an incredible impact on all she met. Kelly was a good friend, a great mom, and an even better wife to her husband, John."

    Hunter was the consummate PR pro, embodying both the detail-oriented precision and the 24/7 responsiveness that the job calls for, along with a doting personal touch that was felt by her coworkers, clients, and members of the media. Hunter was beloved by her peers, as well — no small feat in the cut-throat world of Dallas media.

    Chuck Steelman called her "amazing — one of the best public relations professionals I’ve ever worked with." Patricia Valderrama described her as "the warmest and kindest soul. Never saw her angry or upset ever." Allison Golden Tucker posted, "It always seemed like Kelly had more hours in the day than most. Her storytelling ability was second to none and she always had time for a quick word of advice."

    Barbara Kovacevich highlighted Kelly's effectiveness, noting that "she elevated Addison events to national recognition. It’s hard to not link Kelly with Addison Kaboom Town. Kelly was driven to success and had a great heart for others."

    Kelly was born in Dallas on June 28, 1967. Her parents were Joanne Washburn and John Alexander Jr., and she had a younger sister, Amy. She graduated from Plano Senior High School, going on to earn degrees in marketing and finance from the University of Texas at Austin and an MBA in marketing from the University of North Texas.

    She and her husband, John, had two children, Chandler and Reagan, and the four were frequent travelers.

    She was also a lifelong volunteer, from the PTA at her children’s elementary school, to Junior League of Collin County, Women’s Auxiliary for Children’s Health, Chamberlain Ballet, and the National Charity League. A culinary enthusiast in work and life, she was recently inducted into Les Dames d’Escoffier.

    "Kelly did everything in life with a cheerful attitude and a warmth that made everyone feel special," the statement from Sunwest said. "Her network reaches every corner of the DFW metroplex and beyond as a talented storyteller, fabulous home chef, and a dedicated friend. She was loved and admired by all who knew her."

    Services will be held on Saturday, June 27 at 11 am at Christ United Methodist Church in Plano. The service will be live-streamed at cumc.com/memorial.

    deaths
    news/city-life

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