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    Cowboys News

    Dallas Cowboys Cheerleaders to be covered in new reality show on Netflix

    Teresa Gubbins
    Apr 18, 2024 | 8:55 am
    Dallas Cowboys Cheerleaders

    Dallas Cowboys cheerleaders

    Dallas Cowboys Facebook

    Netflix will air a new documentary series this summer that profiles the ever-popular Dallas Cowboys cheerleaders.

    Called America’s Sweethearts: Dallas Cowboys Cheerleaders, it will follow the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish — kicking off at auditions and training camp and continuing all the way through the NFL season.

    The seven-episode series is from a team with experience on the topic: Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U. A release promises that viewers will get "unfiltered access." It'll premiere on June 20.

    "Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders opens their doors to document the personal stories behind the uniforms – revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it’s a dream to make the team - but that’s only just the beginning," the release says.

    Executive producers are Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; and Ross M. Dinerstein and Rebecca Evans of Campfire Studios.

    The cheerleaders were previously the subject of Dallas Cowboys Cheerleaders: Making the Team, a series that ran for 16 seasons on CMT. But Whiteley, who is also director as well as executive producer, says that the Netflix series will bring new insight.

    “The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by—especially when dealing with a brand as large as the Dallas Cowboys,” Whiteley says. “To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”

    The series covers not only the Dallas Cowboys Cheerleaders' history but also how they differed from other cheerleader squads, says Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President.

    “We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges, and joy experienced along the way, is exactly what our fans and viewers would want," Jones says. "It’s also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being 'often imitated, but never equaled'."

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    Racket sports

    Trendy Austin padel club Padel39 lobs first DFW location into Carrollton

    Stephanie Allmon Merry
    Feb 10, 2026 | 11:29 am
    People playing at Padel39
    Photo by Juan J Valdes
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    A popular padel club from Austin is serving up its first location in Dallas-Fort Worth: Padel39 has purchased and taken over the existing Dallas Padel Club, at 3000 Belmeade Dr.

    According to a release, multimillion-dollar renovations are underway and are expected to be complete by summer 2026. The revamp includes:

    • Seven new outdoor courts are being added to the current three indoor courts (with completion expected by March 2026).
    • Full food and beverage capabilities for a premium sports bar that is open to the public.
    • A fitness area for members that is affiliated with HYROX, recovery areas, wellness facilities (sauna, cold plunge, etc.), upscale locker rooms.
    • Upscale lounging and coworking space.

    For those not up on their racket sports, padel is a cousin of pickleball, tennis, and racquetball. The sport has been wildly popular in Spain and Latin America for decades and is one of the fastest-growing sports in the U.S. Like pickleball, it's a doubles game played on a small court, and players hit off glass walls.

    Padel was invented in Acapulco, Mexico, by Enrique Corcuera; Padel39 bears the first two numbers of all Acapulco ZIP Codes.

    Padel39 co-founders Will and Naomi Boyce. Padel39 co-founders Will and Naomi Boyce.Photo by Juan J Valdes

    The company was founded in 2024 by husband-and-wife William Boyce and Naomi Boyce; William played tennis for the University of Texas at Austin.

    Padel39 currently has two locations in Austin, with a third opening in March. They say they aim to open 12 to 15 Padel39 clubs in Austin, Dallas, and Houston by 2028. After Carrollton, a location will open in central Dallas in late 2026/early 2027, they say.

    “We currently introduce 200+ new players to the sport each month, while maintaining a core group of repeat clients who return for the fitness, competition and vibrant community,” William Boyce says in the release. “Each new location fulfills our vision to put Padel39 and Texas at the epicenter of the padel community.”

    In addition to offering courts to play on, Padel39 features on-court programming, tournaments, social events, and physical wellness opportunities such as courtside Pilates and morning yoga.

    Padel39 Padel39 courts and lounge areas at a location in Austin. Photo by Josh Graziadei

    While Padel39 offers memberships, all guests are welcome to play, they say. According to the website, each club is priced differently. At the flagship location in Austin, Padel39 memberships start at $89 per month or $890 per year, but players can also rent courts as needed for 90 minutes at $30.

    “We set out to create a modern take on a country club; a place where members and guests could ‘play and stay,’” Boyce says. “We’ve built that and more. We work to improve the experience for our guests each day.”

    Outdoor construction on the Carrollton club is expected to be completed by March. Indoor food and beverage, fitness and lounging renovations will be finished by summer, they say. The club will remain open during renovations.

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