Cowboys News
Dallas Cowboys Cheerleaders to be covered in new reality show on Netflix
Netflix will air a new documentary series this summer that profiles the ever-popular Dallas Cowboys cheerleaders.
Called America’s Sweethearts: Dallas Cowboys Cheerleaders, it will follow the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish — kicking off at auditions and training camp and continuing all the way through the NFL season.
The seven-episode series is from a team with experience on the topic: Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U. A release promises that viewers will get "unfiltered access." It'll premiere on June 20.
"Led by longtime director Kelli Finglass, the Dallas Cowboys Cheerleaders opens their doors to document the personal stories behind the uniforms – revealing the drive, hustle, and drama among the cheerleaders and coaches. For many, it’s a dream to make the team - but that’s only just the beginning," the release says.
Executive producers are Greg Whiteley and Adam Leibowitz of One Potato Productions; Andrew Fried and Dane Lillegard of Boardwalk Pictures; and Ross M. Dinerstein and Rebecca Evans of Campfire Studios.
The cheerleaders were previously the subject of Dallas Cowboys Cheerleaders: Making the Team, a series that ran for 16 seasons on CMT. But Whiteley, who is also director as well as executive producer, says that the Netflix series will bring new insight.
“The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by—especially when dealing with a brand as large as the Dallas Cowboys,” Whiteley says. “To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone. The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”
The series covers not only the Dallas Cowboys Cheerleaders' history but also how they differed from other cheerleader squads, says Charlotte Jones, Dallas Cowboys Executive Vice President/Chief Brand Officer and Dallas Cowboys Cheerleaders President.
“We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges, and joy experienced along the way, is exactly what our fans and viewers would want," Jones says. "It’s also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being 'often imitated, but never equaled'."